Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Global Content Marketing for Enterprise — September 24 Webcast Sep 14, 2015 by Search Engine Land Technologies, tactics and tricks for gaining market share with exceptional content. 14 Billion Reasons You […]
Baidu has upgraded its mobile virtual assistant to incorporate voice-enabled local transactions. The virtual assistant, powered by artificial intelligence, is now known as “Duer.” That apparently translates as “Du Secretary.” One translation of the word “du” I saw was “to study, to learn.” Phonetically, it also sounds like the English word “do,” as in to […]
In a formal filing and in a companion blog post by Google SVP and General Counsel Kent Walker, Google has vigorously denied that it has abused its market position in search. Instead, it characterized its actions and UI changes as directed toward quality and improving the user experience. In the blog post entitled “improving quality […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Major Billing Improvements & Consolidated Billing Arrive On Bing Ads A new suite of Bing Ads billing tools will keep search marketers working on their accounts, not accounting issues. Is CTR […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Special Olympics World Games Google Logo Celebrates 47th Year Of Competition Started by Eunice Kennedy Shriver in 1968, the Special Olympics this year will include 7,000 athletes competing in 25 different […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Report: Nokia Sells HERE Maps For $2.7B To BMW, Mercedes, Audi Group According to Bloomberg and CNBC, Nokia has found a buyer for its HERE mapping unit. The Cross-Border Series Part […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: US Paid Search Growing But At Slower Rate, Google Brand CPCs Surge [Report] Paid search ad spend growth continued to decelerate and clicks rose just 3 percent in Q2, according to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Is Hiring An SEO Manager To Improve Its Rankings In Google Hey SEOs! Looking for a new place to work? Google is hiring a SEO to help drive more organic […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Wywy Lets Advertisers Sync Search Bidding With Television Campaigns eHealth.com is first to boost Google AdWords bids in the minutes after commercials air. Google Now Indexing 466% More Tweets, Still Favoring […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Microsoft “Three Generations” Campaign Packs Emotional Punch Microsoft has a long and checkered history when it comes to product advertising. Perhaps you recall the cringeworthy yet bizarrely compelling “Bing Goes […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords Location Extensions Can Also Show Ratings Stars Now Ratings from Google My Business page listings are automatically eligible to show up in search ads. Bing Ads Introduces More Functionality […]
You know that a certain keyword is performing really well for you, but you're only getting so much traffic. Columnist Tom Demers shares tips for wringing more visitors out of a profitable keyword.
Danny Sullivan, Ginny Marvin speak with the head of Google search ads.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Periodic Table Of SEO Success Factors: 2015 Edition Now Released Three new elements join the table: Vertical Search, Direct Answers & HTTPS. Mobile & Structured Data among factors that get […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Uber Teams Up With Baidu For HERE Maps, Apple Buys More Coherent Navigation HERE mapping unit could fetch more than $4 billion in new bidding war. When Google’s In Your Brain: […]
As the search engine adjusts to mobile behaviors, it is set to take on Amazon in the battle for the mobile transaction.
If Hollywood's paid content can be shown without fear of upsetting searchers, why not news? But with more visibility, all access subscription may be needed.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Give Yourself A Grade In AdWords Columnist Frederick Vallaeys shares his favorite tools and methods for evaluating your AdWords performance. Right-To-Be-Forgotten One Year Later: 70 Percent Of Requests Refused The most […]
The mapping acquisition would be the second for Uber this year.
The search engine scores exceptionally well fighting piracy on generic searches for the popular TV series. But for the piracy-prone searches it's supposed to be targeting, there are failures.
The EU has raised four concerns about how Google has dominated shopping search. A close look at each charge and possible fixes that might emerge.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Advanced SEO’s Guide To Mobilegeddon If you’re so far ahead that you’ve scoffed at other articles about preparing for Google’s upcoming mobile algorithm update, columnist Bryson Meunier has tips on […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Importance Of XML Sitemaps In The Age Of Panda Columnist Janet Driscoll Miller reminds us that in an age of content syndication, a well-maintained XML sitemap is key to establishing […]
Impact on in-store visits outperforms TV ads, says Sears Hometown & Outlet Stores.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says There’s No Whitelist To Save You From Panda Or Penguin Google’s John Mueller said there is no whitelist for the Penguin and Panda algorithms, like there is for the […]
Executive had been at Amazon and Yahoo before Google.
Will it be Bing, Yahoo or Apple itself that supplies Safari's search engine?
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 2015 Oscar Nominations Now Showing In Google Knowledge Graph & Bing Carousel Searches for “Oscar nominee” and “Oscar nominations” on both Google and Bing deliver results for this year’s best picture […]
Bing re-hires Duane Forrester after letting him go two months ago. Duane Forrester will be working in basically the same role as before.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google To Close Freebase, Which Helped Feed Its Knowledge Graph Freebase announces they will close up shop after migrating their data and APIs to Wikidata. How will this impact the Google […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search In Pics: The Google Flood, Drunk Penguin & Storm Preparation In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at […]
Until Android came along Google’s most important product after search undoubtedly was Google Maps. I know it sounds heretical to say this but in some ways Maps is more strategic to Google than search today. That’s because Google Maps bridge the physical and digital worlds and because Maps are more “useful” to mobile users than […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Grow PPC Revenue Without Tanking ROI Columnist Amanda West-Bookwalter shares her tips for improving paid search campaigns while keeping ROI steady. Was Your Site Hit By Google’s Panda Or […]
Yahoo appears to be running a new test on search ads in which the display URL isn’t displayed in the ads. What’s interesting, though, is that the display URLs aren’t removed on all the ads within a SERP — some ads do have a display URL showing. Above is a screenshot captured by paid search […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEO & SSL: A Conversation With Jon Henshaw Of Raven Tools Google says it will boost rankings for HTTPS sites, but, in an interview by contributor Clark Buckner, Henshaw recommends SEOs […]
Quietly, eBay has dumped Google AdWords sponsored text ads from mobile devices in favor of Bing Ads. The move was noticed by RKG, the agency’s Director of Research, Mark Ballard, wrote about the change today. EBay serves syndicated text ads at the bottom of category search pages as a way to further monetize its content, […]
Google is experimenting with a new format for Google Shopping ads, this time on brand searches. The example shown above showcases products from jeweler David Yurman by category — rings, bracelets, necklaces and earrings — on a search for the brand. This screen shot was sent to Search Engine Land anonymously last week, but RKG […]