SearchCap: Local Marketing, Content Marketing & A Reader Survey

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Global Content Marketing for Enterprise — September 24 Webcast
  Sep 14, 2015 by Search Engine Land
  Technologies, tactics and tricks for gaining market share with exceptional content.
• 14 Billion Reasons You Must Look At These 5 Underutilized Local Marketing Strategies
  Sep 14, 2015 by Wesley Young
  These overlooked search and marketing practices save you time, require minimal investment, or even pay for themselves. Columnist Wesley Young shows you how to get the best bang for your marketing buck with these underused tactics.
• How And Why Content Marketing Works
  Sep 14, 2015 by Eric Enge
  There’s no question about it: An effective content marketing campaign will increase your organic search traffic. Contributor Eric Enge discusses how you can implement a solid content marketing strategy.
• Participate in Our Audience Survey & Enter To Win A $50 Amazon Gift Card
  Sep 14, 2015 by Search Engine Land
  We’ve got a special request of our Search Engine Land readers. Take our two-minute audience survey. Please? If helping us keep the lights on isn’t enough of an incentive, we’ll include a chance to win one of three $50 Amazon Gift Cards.
• Don’t Miss Adobe, Oracle, Marketo & Salesforce On the MarTech Main Stage – Register Now!
  Sep 14, 2015 by Search Engine Land
  If you’re responsible for creating exceptional customer experiences with marketing technology, MarTech Europe is a must-attend event. MarTech is unique. You’ll be inspired by industry pioneers from leading brands and agencies that are responsible for delivering business results with marketing technologies.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Brands Shifting From YouTube To Native Video On Twitter
• Early Report Shows Jet.com Driving Strong Sales Volume, Attracting Repeat Buyers
• US Court Ruling Doesn’t Mean End To Automatic Takedown Notices Over Copyright
• Mozilla Ready To Promote “Suggested Tiles” In Firefox
• Planning For Next Summer’s Mobile Conferences: What’s Your Jam?
• To Optimize Conversions, Focus On Everything That Happens Before
• Amazon Puts Out The Fire Phone

Online Marketing News From Around The Web:

Industry

• Google refuses to remove results with new citizens’ names, Irish Times

Local & Maps

• With iOS 9 Release, Local Businesses Should Care “Deeply” About Apple Maps, Street Fight

Searching

• Through the Google lens: Search Trends Sept 4–11, Official Google Blog
• Google Gears Up for Shift to Mobile and Vertical Search, Advertising Age
• Super Mario Brothers Infiltrate Google Search Results With An Addictive Easter Egg, TechCrunch

SEM / Paid Search

• Google AdWords Tips: Review Extensions, Blastam
• 4 Ways to Drive Higher Conversion Rates in PPC, Constant Contact Blog
• 7 Top Tips For Measuring Your PPC Accounts, Search Engine People
• A Small Business Owner’s Guide to Quality Score, Duct Tape Marketing
• Resurrecting Your PPC Account’s Glory Days, Clix Marketing
• Strategic Tools Your PPC Agency Should Be Providing, PPC Hero
• Top 10 PPC Lessons I Learned from Motorhead, 3qDigital

SEO

• 8 Basic SEO Tactics to Drive Your Small Business, Social Media Today
• 8 Tips To Maximize Your ROI With Your SEO Company, Search Engine People
• Google Recommends Keeping 301 Redirects In Place For One Year Or Longer, Search Engine Roundtable
• The Ultimate Guide to SEO for Content Marketers, Contently
• Top Website Builders for SEO, The Blog Herald
• What it takes to recover from a Penguin hit, Branded3