How to use LLMs to humanize your content and scale your research
See how working with LLMs can make your content more human by turning customer, expert, and competitor data into usable insights.
Topic: Anthropic
What is AI, actually, and how is it affecting SEO?
Feeling overwhelmed by AI buzz? Learn what matters, what’s noise, and how to stay ahead when it comes to AI, LLMs, and generative tools.
Cloudflare: 416 billion AI bot requests blocked since July
Google sees 3.2x more webpages than OpenAI. Cloudflare CEO Matthew Prince wants Google to separate search crawling from AI crawling.
How paid, earned, shared, and owned media shape generative search visibility
Learn how an integrated media approach strengthens trust signals AI systems use to decide which brands appear in generated responses.
OpenAI hits pause on ChatGPT ads as CEO declares a ‘code red’
OpenAI CEO Sam Altman ordered an urgent ChatGPT quality overhaul and paused advertising plans to focus on strengthening the core product.
How AI answers are disrupting publisher revenue and advertising
A deeper look at the traffic losses, revenue shifts, and emerging models reshaping publishing and search in an AI-first era.
SEO vs. AI search: 101 questions that keep me up at night
Here's why treating ChatGPT like Google will guarantee your failure in the age of RAG, reranking, and probabilistic systems.
AI-generated content: Benefits, risks & SEO best practices
AI content is everywhere—but is it good for SEO? Learn how AI-generated content works, its pros and cons, and how to use it without hurting rankings.
The agentic web is here: Why NLWeb makes schema your greatest SEO asset
Microsoft’s NLWeb bridges websites and AI agents. Learn how to make your schema work harder — powering smarter discovery and visibility.
Reddit sues Perplexity, SerpApi over scraping Google Search data
Perplexity and SerpApi disguised bots to scrape Reddit data from Google at 'industrial scale,' according to Reddit's new lawsuit.
Robots.txt: SEO landmine or secret weapon?
Robots.txt tells search engines what to crawl—or skip. Learn how to create, test, and optimize robots.txt for better SEO and site management.
The rise of technical branding in the age of AI search
Discover why technical branding – speed, semantics, security – now drives AI search performance, and how to stop brand drift before machines define you.
Google sends 831x more visitors than AI systems: Report
AI bots outpace Microsoft Bing in traffic, but send almost no visitors, driving up publisher costs and fueling new content access battles.
What the AI Visibility Index tells us about LLMs & search
Discover how LLM visibility is reshaping SEO. Learn to track brand mentions in AI responses, new metrics beyond rankings, and optimization strategies for 2025.
Amazon Ads launches AI tool that builds professional-quality ads
Amazon's new agentic AI tool in Creative Studio lets advertisers quickly turn product insights into polished, multi-format ad campaigns.
AI search optimization tools: Geoptie’s all-in-one GEO dashboard is live
Geoptie's all-in-one AI search optimization dashboard is live. Free beta: GEO tools, competitor analysis, citation tracking, and GEO audit reports.
How generative engines define and rank trustworthy content
From training data to citation frequency, learn how generative AI systems assess credibility and decide which sources to surface first.
How generative AI is quietly distorting your brand message
AI can distort your brand narrative and erode trust. Learn the four layers of brand control and how you can proactively manage AI semantic drift.
How to vibe code for PPC: Building a seasonality analysis tool
PPC scripts hit limits. Vibe coding removes the roadblocks. Turn complex seasonal patterns into simple, data-driven planning tools.
The web is multilingual – so why does search still speak just a few languages?
Despite AI’s promise of inclusion, search and LLMs still sideline minority languages. Here’s why it matters – and what must change.
AI isn’t the enemy: How bloggers can thrive in a generative search world
Traffic may be down, but influence is up for grabs. Learn why embracing AI is key to sustained visibility and growth for the long term.
Geoptie: Free GEO tools every SEO professional needs in 2025
AI is changing search forever. Geoptie’s four GEO tools help SEO experts stay visible, trusted, and competitive in the AI era.
Cloudflare’s Pay Per Crawl: A turning point for SEO and GEO
Pay Per Crawl signals a new web business model – charging AI bots for access and giving content creators a new path to profit.
How to make your AI-generated content sound more human
Refine your ChatGPT prompts to unlock longer, livelier, more human content – complete with tone, emotion, and storytelling that resonates.
llms.txt isn’t robots.txt: It’s a treasure map for AI
Not just another SEO file – llms.txt curates your site’s best AI-digestible content for inference. Here's how to use it.
Dave Davies on LLM content SEO shortcuts, attribution loss, and agentic AI
SMX Advanced keynote speaker Dave Davies shares insights on LLM pitfalls, weird tech gotchas, and why generative engines are the future.
20+ ChatGPT alternatives for SEO and content teams
Explore top ChatGPT alternatives for AI writing, coding, and productivity. Compare features, pricing, and use cases in this expert-curated 2025 guide.
How to use Google Gemini for better SEO
Gemini goes beyond content creation. Here’s how to use Google’s AI to power on-page SEO, local strategy, audits, and data analysis.
How to blend AI and human input in your content approach
Discover a scalable content strategy that pairs AI’s power with human judgment to hit your SEO and brand goals.
Google searches in Apple’s Safari fall for first time in 22 years
Apple's Eddie Cue believes AI search providers will eventually replace standard search engines like Google.
Cloudflare CEO: AI is killing the business model of the web
Google's value exchange with content creators has collapsed – and the web's business model is cracking, according to Matthew Prince.
10 ways to leverage generative AI for advanced SEO
Explore 10 advanced AI strategies for technical SEO, content, and UX – from LangChain agents to multimodal tactics.
How Model Context Protocol is shaping the future of AI and search marketing
MCP transforms AI from static responders to active agents, reshaping SEO, brand visibility, and how LLMs connect content with users.
Claude Sonnet 3.7 is the leading LLM for AI SEO: Report
Benchmark reveals which LLMs you can use for some SEO tasks. It also reminds us that humans are more reliable than AI (for now anyway).
4 ways to connect your ads data to generative AI for smarter PPC
LLMs are great – until they start guessing. Plug your PPC data directly into generative AI for grounded, strategic campaign support.
AI agents in SEO: What you need to know
Behind the scenes of SEO’s next evolution – where agents navigate filters, product feeds, and even send Slack alerts.
3 ways to optimize for AI search bots
Learn how AI bots find, index, and use your content – and what steps to take to stay visible across generative platforms.
The next wave of search: AI Mode, deep research and beyond
Discover how deep research and agentic AI models are transforming search and the way users find information.
Meet llms.txt, a proposed standard for AI website content crawling
Find out what llms.txt is, how it works, how to think about it, whether LLMs and brands are buying in, and why you should pay attention.
6 easy ways to adapt your SEO strategy for stronger AI visibility
AI hasn’t replaced Google Search, but LLMs are here to stay. Brands that work AI optimization into their strategy now will get ahead.