Google Performance Max campaigns get new brand asset rules
Google is requiring advertisers to update their workflows to maintain brand control and campaign stability.
Topic: Application programming interface
Google Search Analytics API new fields for incomplete data points
Now the API will report when the data is incomplete - a useful feature when integrating the Search Console API with your toolsets.
Google Ads API v18 to sunset Aug. 20: What you need to know
Google Ads API v18 will stop working on August 20, and developers must upgrade to a newer version to avoid disruptions.
Google Ads API to sunset ad sharing this October
Google is phasing out ad sharing in favor of asset-based formats, requiring advertisers to create unique ads per ad group.
Microsoft is consolidating TCPA/TROAS into Max Conversion and Max Conversion Values
Microsoft Advertising is retiring Target CPA and ROAS bid strategies for new campaigns, streamlining options while preserving core functionality.
Why user-generated content works well for SEO
Google wants helpful, trustworthy content – and UGC delivers. Find out how to harness reviews, forums, and social posts for SEO.
Google Ads API v20 adds more negative keywords, DemandGen upgrades and more
To use some of the v20 features, you must upgrade your client libraries and client code, Google explained.
Dave Davies on LLM content SEO shortcuts, attribution loss, and agentic AI
SMX Advanced keynote speaker Dave Davies shares insights on LLM pitfalls, weird tech gotchas, and why generative engines are the future.
20+ ChatGPT alternatives for SEO and content teams
Explore top ChatGPT alternatives for AI writing, coding, and productivity. Compare features, pricing, and use cases in this expert-curated 2025 guide.
10 ways to leverage generative AI for advanced SEO
Explore 10 advanced AI strategies for technical SEO, content, and UX – from LangChain agents to multimodal tactics.
How Model Context Protocol is shaping the future of AI and search marketing
MCP transforms AI from static responders to active agents, reshaping SEO, brand visibility, and how LLMs connect content with users.
Google Ads API v17 is going away soon
Google Ads API v17 will stop working on June 4 - make sure to upgrade now to avoid disruptions.
How to automate your Google Ads workflow with the ChatGPT API
Stop copy‑pasting prompts. Plug GPT‑4o into Google Apps Script, Sheets, and more to run account‑wide performance reviews automatically.
Google Ads API v19.1 adds new Demand Gen, video campaigns features
New features allow advertisers to access enhanced targeting controls and measurement capabilities after a simple library upgrade.
4 ways to connect your ads data to generative AI for smarter PPC
LLMs are great – until they start guessing. Plug your PPC data directly into generative AI for grounded, strategic campaign support.
AI agents in SEO: What you need to know
Behind the scenes of SEO’s next evolution – where agents navigate filters, product feeds, and even send Slack alerts.
Google Search Analytics API gains hourly break down for past 10 days
Initially we were expecting 8 days of data, but Google gave us 2 more days of hourly data for the performance reports API.
Indexing and SEO: 9 steps to get your content indexed by Google and Bing
No indexing = no visibility. Follow these steps to get your content indexed and boost your presence in search results.
6 free Chrome extensions for PPC
Equip your browser with these PPC-focused Chrome extensions to track smarter, tweak faster, and win bigger.
Google Search Console API gains 24-hour hourly data for past 8 days coming soon
Now you can programmatically get access to the 24-hour search performance data from the Search Console API.
How to create a content calendar that actually works
Need help with content planning? Learn how to make a content calendar that aligns with your goals and discover tools that can make the process easier.
YouTube gives brands and creators new linking tools
YouTube introduces creator-initiated requests and API automation to simplify sponsored content management.
SEO shortcuts gone wrong: How one site tanked – and what you can learn
Scaling SEO with AI? Beware the risks. One site’s rapid rise led to a steep crash. Here’s what went wrong and how to avoid the same fate.
Google Ads API v19 just released with new features
Version 19 adds new access and controls to software developers and those who integrate with the API.
Google Search Console API delayed
The web interface is not delayed but the API seems backed up since last Thursday.
6 ways GPT Operator is changing PPC automation
GPT Operator isn’t a complete solution. Yet. Here's where GPT Operator actually works in PPC applications – and where it falls short.
Google Display & Video 360 API gets major update
Google launched the beta version of DV360 API v4 alongside new v3 features, including mandatory optimization objectives.
Automate SEO analysis with Google Sheets, GSC & ChatGPT API
Automate site audits, analyze pages and generate AI-driven optimization insights all within Google Sheets.
AI optimization: How to optimize your content for AI search and agents
To be visible, optimize your site with clean HTML, metadata, fast responses, and bot-friendly configurations.
Google reverses stance on Performance Max campaign controls
PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google's documentation that claimed otherwise.
How would a Google breakup impact SEO?
Here’s how the DOJ's case against Google and proposed market changes could forever reshape search engines, SEO, and digital privacy.
How to select a CMS that powers SEO, personalization and growth
A CMS isn’t just about content. Selecting the right platform ensures better SEO, personalized experiences, and scalable infrastructure.
Google Ads scripts: Everything you need to know
Streamline campaign management with Google Ads scripts. Get insights, use cases, and practical tips for using automation to boost performance.
Google’s Performance Max placement rules create API confusion
Google Performance Max is causing confusion around placement exclusions, with a notable gap between Google's official policy and real-world evidence.
OpenAI works to restore access to ChatGPT and other services
There has been a major outage for ChatGPT, APIs and Sora for the past few hours.
5 GEO trends shaping the future of search
What’s next for search? Dive into five GEO trends shaping how we optimize for AI-driven search engines like ChatGPT, Google Gemini and more.
Google outlines 2025 ads API roadmap
Google's 2025 Ads API roadmap outlines five planned updates, helping developers and advertisers strategically prepare for major and minor releases.
How to create article outlines with AI based on Google’s Top 10
Use this guide and script to automate SEO content research to generate article outlines using AI, APIs and top-ranking page analysis.
ChatGPT Search makes Microsoft Bing an SEO priority
Here’s why Microsoft Bing is about to become your new SEO sidekick in 2025 – and how to make the most of it.
4 of the best technical SEO tools
From in-depth technical SEO analysis to powerful page speed tools, find the ideal tool for your strategy and budget.