Microsoft Target CPA and Maximize Conversions move to general availability
Advertisers across all markets can now use the automated bid strategies to optimize campaigns for "maximum results with minimal effort".
Topic: Application programming interface
Offline conversion tracking to boost lead gen strategies
Find out when and how to incorporate offline conversion tracking effectively and learn from lead gen success stories.
Google introduces Google-Extended to let you block Bard, Vertex AI via robots.txt
You can now prevent Bard and Vertex AI generative APIs, and future generations of models, from from accessing your website, or parts of it.
Reminder – Google Optimize sunsets this weekend
Marketers will need to conduct A/B testing in Google Analytics 4 moving forward.
Microsoft signs deal to serve sponsored links in Snapchat’s My AI
"Highly relevant" ads will be served to Snapchatters when they use My AI to search for related queries.
Microsoft unveils new AI tools as it looks to ‘transform search and advertising’
The tech giant said it was embarking on a new era of generative AI as it introduced its new ad products at the Surface and Copilot event.
Wix adds IndexNow support for faster indexing
Now over 60 million websites are published over 1.4 billion URLs per day to IndexNow.
Last call for Google Ads API v12
Developers using v12 need to migrate to a newer version to ensure API access is unaffected.
How your approach to content needs to change: People, process and technology
The dynamics of content optimization in the age of AI and evolving user preferences, and how to balance AI assistance with human creativity.
6 reasons your GA4 reports aren’t adding up
Navigate Google Analytics 4 with insights on metric disparities, UI alterations, data thresholds, and more.
Google Ads API version 14.1 rolls out
The updated Google Ads offers new tools and features to help marketers track campaign performance more efficiently.
TikTok launches ads transparency library
The Commercial Content Library will give marketers access to key data that they can use to improve their campaign strategies.
6 Google Analytics 4 alternatives that marketers are switching to
Fed up marketers have been trialing GA4 alternatives since the sunset of UA – here are their honest verdicts.
How Facebook ranks content in 2023: Feed, Stories, Reels and more
Here's everything we know about how Facebook ranking algorithms work to help you maximize your visibility and engagement.
How to drive SEO success with headless CMS
Learn what a headless CMS is and how it works in practice, plus ways organizations can harness its power to scale content production and SEO.
Google Ads API v.14 is here, with 5 big updates
Advertisers are set to benefit from enhanced campaign management and performance thanks to the new features on Google Ads API V14.
Are you getting the most from your martech stack? Take the 2023 Replacement Survey
Let us know how your stack has evolved over the last 12 months by taking our brief 2023 MarTech Replacement Survey.
Google Chrome will soon add 6 relevance and measurement APIs
These enhancements are designed to offer a more realistic preview of the digital landscape without the presence of third-party cookies.
Microsoft Advertising launches chat API to monetize AI chat
The ads for chat API will allow partners to serve ads on chat platforms from Microsoft as well as other companies.
ChatGPT fails: 13 common errors and mistakes you need to know
Learn ChatGPT's limitations so you can establish guardrails for using the tool and leverage its benefits while avoiding the negatives.
5 new changes to the Google Ads API
The revised client libraries and code examples will be made available by Google next week.
Google announces new validations for ad account names
Account names with URL's will no longer be permitted.
Search the 15.7 million websites in Google’s C4 dataset
Now you can find out whether data from your website helped train large language models that help power Google Bard.
Google Ads API is removing ad group and keyword forecasts
Though set to depreciate in June, Google recommends updating your applications as soon as possible.
Microsoft fixes data loss within Bing Webmaster Tools API
Make sure to rerun any scripts you have that may be missing data from the Bing Webmaster Tools API.
How to write title tags for SEO with ChatGPT
Learn how ChatGPT and the ChatGPT API can help you create compelling, clickable title tags.
This day in search marketing history: March 25
Google Panda patent granted, plus: Microsoft starts IndexNow push, mobile-friendly update details, AdWords remarketing and more.
Is ChatGPT your secret weapon for SEO content editing?
Refreshing existing content is vital to the SEO content lifecycle. Here are various ways ChatGPT can aid with content editing for SEO.
Your SEO guide to the ChatGPT API
The ChatGPT API can help address some of the web interface's shortcomings. Here's how to maximize the API for specific SEO use cases.
OpenAI releases GPT-4 and Bing Chat upgraded
This version promises greater accuracy and broader general knowledge and advanced reasoning.
This day in search marketing history: March 11
Google officially acquires DoubleClick, plus: how dates in Google snippets work, nofollowing links, interest-based advertising and more.
How ChatGPT can help with local SEO
From Google Business Profile to reviews and local link building, here are specific ways ChatGPT can (and can't) help in local SEO.
How to make better SEO reports for the C-suite
Effective SEO reporting highlights the metrics that matter to the C-suite and excludes what will likely be ignored. Learn more here.
This day in search marketing history: March 7
Landing page load time added to Google Quality Score, plus: Broad Core Algorithm Updates, bogus Domain Authority pitches, and more.
A small API change broke Twitter services for an hour (now fixed)
Since 11:50am ET, Twitter has been having major issues with its services.
This day in search marketing history: March 4
Sheryl Sandberg leaves Google for Facebook, plus: new GA4 homepage, Wikipedia turns PPC into SEM, goodbye Scroogled and more.
Last call for Google Ads API v11
Developers using v11 need to migrate to a newer version to ensure API access is unaffected
This day in search marketing history: February 17
Microsoft introduces the Bing Network, plus: Standard Shopping campaigns, Google Panda eats Demand Media, Google Social Search and more.
Is AI threatening SEO strategy?
Is AI taking over the SEO Industry? Understand how to leverage the technology and its limitations to your SEO efforts.
This day in search marketing history: January 31
Google releases URL Inspection Tool API, plus: AdWords IF functions, Page Speed Update confusion, local paid inclusion and more.