AdWords Scripts For Every Level: Part 1, Learning How To Read Scripts
A primer on the fundamentals of Google AdWords scripts.
Topic: Automation
AdWords Scripts & Macros Users: Google Analytics Columns To Be Renamed In AdWords
Google has said it will be updating several of the Google Analytics reporting column names in AdWords to reflect the names as they appear in Analytics itself. If you use AdWords scripts or macros to automate reporting downloads, be prepared for the switch to come on November 10, 2014. The change affects these three columns: […]
Optmyzr’s New Enhanced Scripts Tool Takes The Programming Out Of AdWords Scripts
AdWords scripts can be incredibly powerful for automating account management and reporting. The kicker for non-developers and even those mildly familiar with Javascript, is that setting up and managing AdWords scripts is often confounding. Even for programming pros, script management can be a time suck of customization and troubleshooting. To solve this problem, Optmyzr launched Enhanced […]
Bing Ads Lays Out Plans For Coming Year: More Scale, New Ad Formats, Eventually Automation
“As great as this past year was, I’m more excited about FY15 than I’ve ever been,” said Microsoft’s David Pann, General Manager for the Search Network, by phone this week about Bing Ads as the company starts its next fiscal year. “All the fundamentals are set,” he added. Recapping the successes of this past year […]
Google AdWords Scripts For MCC Accounts Are Here And Ready To Use
After a beta period that started in March, earlier this week, Google rolled out scripts for AdWords MCC accounts to all users. AdWords scripts can be used to automate account maintenance, changes and reporting. The ability to use scripts in MCC (My Client Center) accounts means users can now get the benefits of automation across […]
Facebook Lists Get Smart With Automation & Suggestions
Today Facebook announced enhancements to lists, including the release of “smart lists.” This new functionality helps to auto-generate lists for users, a task that was somewhat arduous in the past. Smart Lists The new smart list feature gives users assistance in list creation. Facebook will actually be auto-generating lists based on user attributes. for example: […]
SMX Advanced 2011 Slide Video: Human Vs. Machine: What’s The Best Way To Manage Paid Search?
Human Vs. Machine: What’s The Best Way To Manage Paid Search? Presentations from SMX Advanced, June 2011 With the rise of so many new companies offering outsourcing, tools and systems for PPC management, it’s important for advertisers to have a good overview of leading tools and services, understand the economics, business issues, relative pricing models […]
Video: Inside Google’s Self-Driving Cars
At the TED 2011 conference this week, Google has been giving extremely rare demos of its self-driving cars. TED attendees have even been allowed to travel inside them, on a closed course. Below, some video of the action.
Forrester Research Publishes 1st Report On Enterprise SEO Automation Tools
Today, Forrester Research unveiled a 6- page report on the utility of SEO automation tools for use in larger enterprises. Six vendors were covered in the landscape report, including Altruik, BrightEdge, Conductor, Covario, SEOmoz PRO, and Yield Software. The report mainly covers key issues in scaling automation across larger enterprises, integration of IT services and […]
Google Boost Ads: Automated AdWords For Small Businesses
Several years ago Google was working on a radically simplified approach to AdWords called “Simple Ads.” It was supposed to totally automate AdWords creation and campaign management for small businesses. Google worked on that product for a long time and didn’t seem to be able to create a product it was satisfied with. In the […]
Why You Shouldn’t Trust Feeds For Social Updates
Social Media is still a fresh concept for many companies and the resources allocated to these efforts are usually a slim as possible. However, cutting corners to save time could end up hurting you and your accounts down the road. One of the biggest time-saving items that can cause disunity and confusion when speaking to […]
Google Turns Off Radio Ads
Google continues to pull back the reins on some of its product and service offerings, today announcing that they’re shutting down Google Audio Ads and Google Radio Automation. In a post on the Google Traditional Media blog, Google’s Susan Wojcicki explains the service wasn’t as successful as they hoped: In 2006, we launched Google Audio […]
Gmail Adds Emoticons, Canned Responses & Updates Mobile Client
The Gmail team has been busy over the last few days. They have added emoticons to mail messages, created a new labs project for canned responses and updated their mobile client for J2ME-supported phones and Blackberry devices.
Don’t Let Machines Write Your Keyword Lists
As anyone who has seen the Terminator or Matrix movies can attest, if machines rule the world humans are in deep trouble. Similarly, if you allow machines to control the PPC keyword creation process you are guaranteed to both leave opportunity on the table and flush money down the toilet. The reason is simple: language […]
Google StreetView Sees Expansion In Europe, With Automation Of 3D
CNet speculates about expanded Google StreetView coverage in Europe and the coming automation of 3D mapping for Google Earth and, perhaps, the desktop. Google’s StreetView project is definitely global and there have been sightings of the camera-equipped vehicles throughout Europe. It’s thus only a matter of time before the major European capitals are added (which […]
Big SEO: Automate Or Die Trying
If you are one of the growing numbers of in-house SEOs working on larger web sites, things can get a bit “scratch-your-head, where-do-I-start” difficult. If you’re managing tens of millions of pages, or even tens of thousands of pages, there’s no doubt you need to automate things. Even those working on smaller sites that produce […]
Google Launches Campaign Optimizer For Automated AdWords Tips
The Inside AdWords Blog announced the launch of AdWords Campaign Optimizer. This is an automated AdWords tool that gives you tips on how to improve your campaign, in just minutes. When you run the tool, Google says it will “automatically analyze your budget, keywords, and landing page, and create a customized proposal for your campaign.” […]
Google Audio Ads Now Supported By Radio Station Software
Google just announced that Google AdSense for Audio is now supported by radio station automation software from Broadcast Electronics (BE), ENCO Systems and LAN International’s VIERO. The announcement comes alongside the other news of the Google & Clear Channel partnership.