Automation layering is driving PPC so get onboard in 2020
This is the year to let the search engines perform the complicated tasks so PPC practitioners move back to the pilot’s seat to drive better results.
Topic: Automation
The big PPC shifts of 2019 that will shape how we market in 2020
Automation, full-funnel campaigns, shoppable ads and privacy fueled paid search changes in 2019.
The PPC changes that bugged and elated marketers most in 2019: An unscientific poll
Close variants changes and poor customer support topped the list of grievances this year.
Why are you making PPC budgets so difficult?
Here’s how to keep your head on your shoulders and make much easier, simpler work out of your budgets.
The Periodic Tables of PPC
For nearly a decade, Search Engine Land’s Periodic Table of SEO has been a globally recognized tool for search professionals. Now, we are bringing this comprehensive, visual approach to the paid search landscape with the release of the Periodic Tables of PPC Paid search has become increasingly complex, with more campaign types, more ad formats, […]
BrightEdge promises ‘self-driving SEO’ with new Autopilot offering
Key SEO tasks can now be fully automated according to the company.
Will traditional PPC agencies die out in the age of automation?
AI has become ubiquitous in modern life, and PPC management is no different.
Why every PPC manager needs to automate more
Recently, the BBC did an article about Amazon turning 25. Frankly, it was appalling. It asked the question “how has the Amazon empire been built?” – and then completely failed to answer it. It listed a bunch of things: strong revenue, retail sector dominance, Amazon’s value flying high, etc. etc. Yawn. Let’s actually answer the […]
SMX replay: Visualizing Auction Insights data for competitive intelligence
James Hebdon of Paid Search Magic explains how you can curate Auction Insights data to analyze performance fluctuations, identify new competitors and more.
PPC and machine learning: Where do we draw the line on automation?
During SMX Advanced, Frederick Vallaeys and Brad Geddes examine automation and need to understand the potential impact of unintended consequences.
Frederick Vallaeys on why digital marketers will still have jobs and what they’ll look like in an AI world
"I think that this is full of opportunities for PPC, but it's going to be different from what we've been doing for the past 10 years."
Decompose your ads, not your brand
It's time to rethink the way brand assets are put together because now we have less control over dynamic ad formats in the final version.
What’s new and crucial in SEM
Veteran search marketers Elizabeth Marsten and Steve Hammer on the latest announcements from Google and why marketers should take Microsoft Advertising seriously.
The big picture: With multi-channel campaigns, Google aims to own the funnel
The company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the wheel.
Google bringing call intelligence and automation to SMBs, for $39 per month
The virtual agent builds upon existing technology and represents a new direction in local monetization for Google.
Machine reservations: Google’s Duplex expanding to more Android, iPhone users
The technology appears to be ready for prime time as Google readies machine-based booking for categories beyond restaurants.
Embracing automation and maximizing SEO performance
Intelligent automation allows SEOs to schedule tasks and immediately activate data to inform smarter optimizations.
Help us understand how digital agencies are evolving: Take our survey
If you work at a digital agency, we want to hear from you.
With Google’s exact match change rolled out, here’s what advertisers are seeing
What's the impact so far? Are advertisers rethinking campaign structure and management?
Bing Ads Scripts are rolling out in beta
Like Google Ads Scripts, the new Bing Ads Scripts can be used to apply multiple changes or monitor performance across accounts and campaigns.
Google Marketing Live: Here come fully automated ads & campaigns for Local, Shopping & more
Google announces machine learning-loaded initiatives at its annual advertiser event.
Search ads automation
The search engines have been incorporating artificial intelligence and machine learning at all levels of paid search from bid simulators to ad copy. Google, in particular, has been moving toward automating the ad creation and testing process. There are several options for automating ad creative. Dynamic Search Ads At the very bottom of the campaign […]
The AdWords 2x budget change: How’s it going?
Search marketers weigh in on their experiences since the change took effect in October.
Bing Ads launches automated bid strategy to ‘Maximize Clicks’
Bing Ads can now automatically manage keyword bids in an effort to generate the most clicks possible within a given budget.
AdWords app-install campaigns to sunset as Universal App Campaigns take over
Google says Universal App Campaigns are now delivering 50% of app downloads across its network.
Google sets machine learning loose on new ‘Smart’ display campaigns
Automation takes over essentially every aspect of this new campaign format.
Google launches Ads Added by AdWords pilot: What we know so far
In the new test, ads based on existing ad and landing page content are added to ad groups by Google.
Bing Ads launches Automated Imports to automatically sync AdWords campaigns
Advertisers can now set their imported Google campaigns to automatically update on an ongoing basis.
Google is launching automated call extensions in mobile ads on February 6
Call extensions will automatically pull phone numbers featured on landing pages.
Bing Ads is building a bot to help you manage campaigns better
While there isn't a ship date for the bot, expect to see AI and machine learning play a greater role in paid search management.
SearchCap: Bing search app, SEM automation & link building
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing search app for iOS & Android gets new music, video & map featuresAug 26, 2016 by Amy Gesenhues Bing’s making it easier to find song titles, as well as add […]
Meet A Landy Award Winner: How iProspect Helped LIDS.com Capitalize On March Madness & Win Best Retail Initiative
A search surge spearheaded by iProspect around the NCAA Championships helped drive LIDS.com a YoY revenue increase.
Free Shipping & Price Drop Alerts In Google Shopping Ads Get Automated
Automated extensions in product listing ads are taking over from the less visible promotional text.
Bing Ads Launches Automated Rules For Managing All Levels Of Your Account
Now available in the web interface, schedule routine tasks and performance checks with automated rules for campaigns, ad groups, keywords and ads.
Google AdWords Announces New Tools & Formats As Mobile Search Surpasses Desktop
Tuesday's #StepInsideAdWords event featured new mobile-friendly ad formats for three verticals, re-vamped automation tools, and attribution and bidding strategies that go beyond last click.
AdWords Scripts For Every Level: Part 4, A Real World Use Case (Free Script Included)
Still trying to figure out real world, practical applications for Scripts? This post is for you.
AdWords Scripts For Every Level: Part 3, Advanced Tips For Unleashing The Power Of Scripts
Using MCC Scripts and Google Sheets for powerful optimization. Plus the "hidden" gem in the Bidding by Weather script.
AdWords Scripts For Every Level: Part 2, Intermediate Tips For Editing & Troubleshooting
This is the second in a three-part series on using AdWords Scripts. In the first part we covered how to read scripts. In part two, we go beyond the very basics and look at some of the issues that new scripts users run into. I asked scripts whizzes, Frederick Vallaeys, former Googler and co-founder of […]
AdWords Scripts For Every Level: Part 1, Learning How To Read Scripts
A primer on the fundamentals of Google AdWords scripts.
AdWords Scripts & Macros Users: Google Analytics Columns To Be Renamed In AdWords
Google has said it will be updating several of the Google Analytics reporting column names in AdWords to reflect the names as they appear in Analytics itself. If you use AdWords scripts or macros to automate reporting downloads, be prepared for the switch to come on November 10, 2014. The change affects these three columns: […]