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SearchCap: The Day In Search, July 31, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Reportedly Testing Local News Card For Google Now Google is reportedly testing a local news “card” for its Google Now predictive search product. Quartz first reported on the project, and […]

Barry Schwartz on July 31, 2013 at 5:01 pm | Reading time: 4 minutes

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Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

Google Reportedly Testing Local News Card For Google Now
Google is reportedly testing a local news “card” for its Google Now predictive search product. Quartz first reported on the project, and says it’s currently only being tested internally by Google employees. The revelation came from an interview last week that Quartz did with Google VP Johanna Wright: “One thing we’re testing right now is […]
Google Sitelinks Redesigned: White & Gray Backgrounds With More Quick Links
Google is testing a new design for their organic search results sitelinks. The new sitelinks are showing for some searchers, although I am not able to see them myself. The screen shot above, provided by +Jon Cooper shows the a grid of four main sections of the web site. clicking on a section seems to […]
Report: Building Contractors Number 1 Local Ad Category
Restaurants is still the most widely searched local business category according to YP’s Q2 Local Insights report. However restaurants doesn’t even show up in the top 10 when it comes to advertising spend. According to YP data, the following list represents the most searched local categories overall. The list is a blended average of both […]
Google+ Local Reviews Now Pop Up As Overlay, Rather Than In New Page, In Google Search
If you search for a keyword phrase that triggers local listings in Google’s Web search results, such as searching for [barber], Google will show you Google Business listings. If you click on the reviews on one of those listings, instead of taking you to the Google Business Local page, Google will pop open a dynamic […]
6 Ways To Leverage Merchant Feeds To Optimize Product Listing Ads
Product Listing Ads (PLAs) are the new hipster ads of search marketing, but many retailers aren’t fully capitalizing on this huge opportunity. (I guess many don’t know how cool they are yet.) But, what goes into optimizing your merchant feed for your PLA campaigns, and what best practices can you start implementing today? Merchant feeds […]