Understanding local search intent
What role does local intent play in Google SERPs?
Topic: Bopis
Amazon Today: A new frontier for brick-and-mortar
How Amazon Today is making instant commerce possible with Same-Day Delivery and in-store pickup fulfillment for local stores.
Walmart’s retail media network: What advertisers need to know
As Walmart's dominant physical footprint runs toward digital, it's crucial to pay attention to the opportunities available to advertisers.
9 important features of enterprise SEO platforms
Want to grow your company's organic search visibility and revenue? These are some must-have features of an enterprise SEO platform.
Google unveils its Shopping Graph, an expanded Shopify integration and more shopping features at I/O
The announcements position Google as the middle ground between shoppers and retailers.
3 critical PPC lessons from 2020 for a brilliant 2021
With the right tools, PPC pros can set the strategy for automations to follow when unexpected shifts happen.
Online holiday sales could reach $200 billion according to Adobe
Smartphones will drive the majority of online retail traffic and 42% of sales.
Holiday 2020 is do or die for many SMBs
Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021.
Google Ads turns 20: The most important trends and changes of the past 5 years
Looking back, we can see where the biggest trends in search (and beyond) are heading.
Insights to reimagine your holiday 2020 planning
The holiday consumer’s journey starts with search. As the pandemic continues, your brand should be relying on it more than ever.
Google boosting visibility of ‘nearby’ product inventory with new Shopping features
Responding to changing consumer behavior, Google starts emphasizing BOPIS
A Corona Xmas: Why physical stores will power online shopping this holiday season
Most shoppers are more likely to make an e-commerce purchase if they can return the item in a local store
Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem
The company offers unique in-store digital merchandising at the point of sale.
Google positioned to dominate the ‘O2O economy’
Online-to-offline: Nearly $12 trillion in offline economic activity is likely impacted by the internet.
May e-commerce exceeds holiday 2019, setting up the battle of the marketplaces
Walmart brought in more online revenue than eBay in May for the fist time.
4 takeaways from Walmart’s Q1 earnings for brands, e-commerce marketers
Walmart is shuttering Jet.com as it embraces an omnichannel strategy and looks to make e-commerce more profitable.
Black Friday in April: e-commerce is booming according to three reports
Store closures crashed traditional retail spending, but online sales are still on fire.
Shopify launches post-COVID POS, Yelp rolls out omnichannel tools for SMBs
The companies are part of a shift toward deeper integration between online and offline operations.
How digital commerce marketing is reshaping search, marketplaces and social
Marketing executives from Procter & Gamble and Under Armour talked SEO, customer experience, and the influence of D2C.
Google expands Local campaigns inventory, BOPIS offers for Shopping campaigns
New Local inventory includes Promoted Pins in Maps and catalog-style ads in Display.