Marketers say COVID vaccines create hope for quick return of in-person events
But whether organizers can safely get conferences up and running in 2021 is another question altogether.
Topic: California
The expansion of People Also Ask in the search results
PAAs now appear in 9% of brand knowledge panels. Here's how they're different and why you need to optimize answers for brand-focused questions.
As local media lose budgets, Field Day offers ‘last mile activation’ for brands
The company says it offers local human outreach at scale.
Is your website at risk for an ADA accessibility lawsuit?
It's not only the right thing to comply to help users, but the majority of lawsuits over compliance with the Americans with Disability Act are aimed at smaller and medium operation businesses.
Concrete steps marketers should take now to get ready for CA’s CPRA in 2023
The California Privacy Rights and Enforcement Act won't take effect for two more years, but don't wait to prepare.
California’s ‘CCPA 2.0’ passed: Here’s what changes
CPRA takes aim at data 'sharing' and not just sales.
Holiday 2020 is do or die for many SMBs
Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021.
Global Privacy Control group aims to succeed where ‘do not track’ failed
Initiative faces the challenge of gaining publisher and consumer adoption.
SEOs say bias, discrimination are bigger problem within the industry than their companies [Report]
Roughly 90% of both BIPOC and white SEOs say bias is a problem in the industry.
Confused by Facebook’s Limited Data Use for CCPA? You’re not alone
How to respect user choice and still market in California effectively.
See how visits to retail, grocery, workplaces are trending with Google Mobility Reports
How to use Google (and Apple) mobility reports to see how movements have shifted during the pandemic.
Replay: CCPA compliance and Facebook Ads
A discussion on Facebook's Limited Data Use setting for California users, how it is affecting campaigns, retargeting and steps advertisers need to consider.
Facebook’s default Limited Data Use period ends Aug. 1: How to stay CCPA compliant
Advertisers can now opt to extend the LDU transition period to October.
COVID-19 is the asteroid that struck American small business
Billions will be lost to digital marketing if SMBs close their doors.
Replay: CCPA enforcement is here. What marketers need to know
The California Attorney General estimates compliance costs could reach $55 billion.
CCPA enforcement begins now and most companies aren’t ready
Unprepared for CCPA? Here is what you need to know and do -- now.
Call analytics platforms: What are they good for?
Use cases for call analytics platforms are expanding and AI is driving more sophisticated approaches.
TapClicks buys AdStage to expand marketing intelligence, predictive campaign optimization capabilities
The companies share a vision of a unified marketing platform. AdStage founder will head up intelligence group.
SMX Overtime: 3 steps to make e-commerce faceted pages crawlable and optimizable
Technical SEO pro Jill Brown offers ways retailers can add content to AJAX-generated category pages.
Corona to COVID: How Google’s ‘corona’ results page has evolved
In less than a month, the SERP has shifted from brand results to one focused on the coronavirus outbreak.
Bing’s coronavirus tracker filters data, news and video by region
‘Coronavirus’ results pages have become ad-free resource hubs on Bing, Google and other search engines.
Google to show which local businesses ‘temporarily closed’ in Search, Maps amid coronavirus outbreak
Local data accuracy becomes critical at a time like this.
Video: Detlef Johnson on SEO for developers
The longtime developer and SEO is working to bring the disciplines together.
Google backtracks on using (relevant) keywords in your Google My Business description
An update to the help page about adding keywords to improve visibility in local search results was disputed by local SEOs and quickly removed.
7 reasons why you need to update your reputation management strategy in 2020
Whether repairing or proactively managing your reputation, prioritize a multi-pronged approach to build a positive impression for your online identity.
Microsoft Advertising’s PromoteIQ integration for retailers, brands is now in beta
The on-site search product Microsoft Bing for Commerce is also becoming available to retailers.
Genius sues Google and LyricFind for more than $50 million in damages
The company alleges breach of contract, unfair competition and lost ad revenue.
Google Ads intros ‘restricted data processing’ capability for CCPA compliance
Here's how to enable restricted data processing measures in Google Ads, Google Analytics and Firebase SDK.
5 tips and trends from Google Webmaster Conference
The Google Webmaster Conference was filled with fun information. Here are the more important topics covered.
Does the 9th Circuit’s decision in HiQ vs. LinkedIn open the floodgates to scraping?
The case may still be reheard or appealed but it appears to be a broad ruling in favor of "the open internet."
Google now showing competitor ads on local business profiles
The unit is from Local Campaigns and businesses cannot pay to remove them.
FTC smacks down anti-review ‘non-disparagement clauses’ in form contracts
Make sure your contracts don't have terms that violate the CRFA.
Yelp offering more paid profile upgrades for business owners
These new subscription products are part of broader push by the company to enable more business profile customization and generate new revenues.
Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination
McDonald's campaign showed drivers in-car ads that mirrored billboards.
Duplex-powered Google Assistant restaurant booking expanding to more states and users
Available on Pixel phones, it will be rolling out to other Android and iOS users in the near future.
Yelp adds ‘Verified Licenses’ for local providers to lineup of paid products
Yelp manually checks that the business has a license and is in good standing.
Key considerations for achieving success on Amazon
Expert tips for making the most of Amazon's advertising offerings and factors to manage before you even get started.
Quora adds search-like keyword targeting, Auction Insights for advertisers
Keyword targeting offers the intent targeting of search and can be more granular than topic targeting. Auction Insights offer competitive visibility.
Client in-housing, competition for talent top digital agency concerns
Marketing Land's first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing has made it clear where they need to hire.
Agencies say search, social spend will rise, but increases target 5 platforms
While Amazon and LinkedIn cracked the top five, our survey finds second-tier platforms are much less likely to see spending increases in the coming year.