Breaking into SEO starts with creating your own opportunities
Your projects can build a portfolio, your publishing can build credibility, and your relationships can lead to jobs, clients, or partnerships.
Topic: Career development
The SEO career playbook is dead. Good!
Still using 'years of experience' as your only trust signal? Don’t be surprised when your next experience is figuring out unemployment.
The worst thing you can be in an SEO job interview is forgettable
SEO skills are now the baseline. Learn how side projects, experiments, and other tangible work can make you more memorable.
7 lessons from moving from agency to in-house SEO
Owning performance means turning analysis into action, navigating internal teams, and answering for results when things don’t go as planned.
PPC salaries are splitting: Which side are you on?
Mid-career PPC roles are under pressure as top earners pull away. New salary data shows what’s driving the divide.
Anthony Higman shares a PPC redemption story
Anthony Higman’s journey from a law firm mailroom to PPC CEO shows how learning from mistakes, can turn early missteps into lasting success.
What 15 years in enterprise SEO taught me about people, power, and progress
SEO careers stall more from people and process than algorithms. Learn the skills that build influence and long-term enterprise success.
Jack Hepp talks about getting fired from his first PPC job
After being fired from his first PPC job, Jack Hepp shares how that became the foundation for his growth into a transparent, trusted PPC expert.
7 power moves to accelerate your PPC career
Excelling at PPC involves more than just campaign management. Stand out, communicate effectively, and take extreme ownership of your success.
Survey: Search marketers less happy with their jobs vs. last year
Job dissatisfaction is up, and fewer search marketers are satisfied with their jobs, Search Engine Land's Career and Salary survey finds.
2024 Salary and Career survey: How much search marketers make
Learn the average search marketing salary ranges, plus what most impacts compensation in Search Engine Land's 2024 Salary and Career survey.
Broad vs. deep expertise: How to decide which is right for you
Should you develop broad or deep subject matter expertise? Here are five tips to help you make the best decision.
2023 Salary & Career guide: How much search marketers make
Learn the average search marketing salary ranges, plus what most impacts compensation (and what doesn't) in this Search Engine Land survey.
How to advance your SEM career: 9 attributes to master
To thrive in search marketing, consider how you can deliver stellar results, be an incredible contributor and take ownership.
What it takes to be a subject matter expert in search marketing
Having subject matter expertise is valuable for digital marketers. Learn tips for navigating and growing your career as an SME.
In-house vs. agency SEO work: The pros and cons
Looking for a change in your SEO career? Can't decide between an in-house marketing or agency role? Here are the pros and cons to consider.
How to excel in your current and future SEM roles
Flourishing in an SEM role is a balance of mindset, education, and development. Learn the building blocks for a long, successful SEM career.
SEM career playbook: Overview of a growing industry
These are the core titles, roles, tasks and responsibilities for search marketing positions, as you move from junior to senior roles.
How paid search marketers can address brand measurement challenges and grow in their careers
Brands are facing huge data measurement challenges. At SMX Next, Pascal Skropke and Andreas Reiffen show how paid search marketers can address them — and meet career goals along the way.
Non-stop updates: SEOs share the impact on their day-to-day, work-life balance and career outlook
Stakeholder expectations seem more realistic as the industry has matured, but Google’s updates may be influencing career paths.
9 ways to level up your search marketing career
Leveling up your career -- regardless of how you decide to advance it, is all about becoming a strategic leader.
More Google Ads campaign changes this month; Thursday’s daily brief
Plus, Reddit makes good on its advertising features promise
How to compete with Google in the SERPs, make the jump to agency or in-house, and support ‘the doers’ in your organization
Areej AbuAli discussed a wide range of topics affecting the SEO industry at SMX.
Replay: How to future-prep your skills to advance your marketing career
Performance media marketers discuss the digital marketing skills that will be in-demand.
13 stories of women who are shaping the SEO field
If you’re just starting to pave your way in SEO, read these empowering stories to learn what women love about SEO.
How to become a professional digital marketer
In this fast-growing era, digital marketers are expected to be skilled in a variety of areas, including analytics, creative direction, sales, digital media and more. Here's how to keep your skills sharp and gain new ones.
Search Engine Land’s Community Corner: Celebrating #IWD and SMX speakers
This week, as we celebrate International Women's Day, we feature the lineup of female experts presenting next week at SMX West.
SEM account management: Part 3 — How to get more responsibility
Feeling confident in your abilities and looking to take things to the next level? In the final installment in his three-part series on SEM account management, columnist Ted Ives discusses how to get ahead in your career.
SEO Careers In A Recession
First off, I would like to start by reminding everyone to participate in the SEMPO.org 2009 in-house salary survey. Running for the second year, this benchmark survey provides direct industry feedback, from in-house professionals like you, on the realities of compensation in this profession. Agency side folks, don’t worry, will be launching the second annual […]
Q&A With Kieran Hawe, Director, SEO/Search: MTV Networks
This month in our continuing series of interviews of inhouse SEMs, we speak with Kieran Hawe. Kieran practices our art as the Director, SEO / Search – Global Digital Media for MTV Networks, based in New York. He’s taken the time to offer up advice for readers not just on SEO and career aspirations, but […]
Building A Career In Search Marketing
So, you’ve decided that a career in search marketing IS for you. Sure, your friends, parents, and significant other have no idea what you’re talking about when you describe the profession, but there’s money to be made, and you want your share! But, where to begin? Wanting the job is one thing. Being qualified for […]