Facebook SEO: Free Ways To Be Found On Facebook Presentations from SMX East, October 2010 Within Facebook, your pages are increasingly acting as a parallel universe to your public web pages. And increasingly, Facebook profiles are turning up in Google search results. Now, there are numerous steps you can take to enhance your visibility both […]
Today Google formally rolls out its new presentation of local results, called “Place Search.” It offers a dramatic change to the look and feel of SERPs on Google.com. The first and most obvious change is that the “7 Pack” is gone. And there appear to be some fairly major SEO implications, which should provide many […]
I just returned from BIA/Kelsey’s Directional Media Strategies 2010 Conference in Dallas, where for three days top players in the local search community discussed the future of generating leads for small and medium-sized businesses. While we all recognize that the emergence of digital and mobile opportunities is changing the fundamentals of how we market locally, […]
I’ll be live blogging Day 2 of the Directional Media Strategies 2010 (#DMS2010) conference here, starting at about 8:30 AM, CST, September 15. (See Day 1 and Day 3 here.) —————————————————————————————- (Sorry – started late due to large traffic jammage on the tollway) DMS ’10 Spotlight: The ‘Deal a Day’ Phenomenon Perry Evans of Closely […]
What You Don’t Know About You Tube Presentations from SMX Advanced Seattle, June 2010 What’s one of the biggest search engines on the web? YouTube. What feeds much video content directly into the top results of the web’s largest search engine, Google? YouTube. Already feel you’re rocking along just fine with YouTube? Our panel seeks […]
Not to beat a dead horse, but as I said in my last column, I think 2009 was truly a watershed year for local search. Between Google’s introduction of the generic 10-pack, its beta test of local listing ads, dramatic improvements to Bing’s Local Listing Center, and numerous partnerships throughout the industry— all of these […]
While analysts and practitioners have been prognosticating the imminent arrival of local search for the last several years, 2009 was finally the year that proved us right. A number of innovations and developments in mobile search, such as the widespread adoption of the iPhone, the release of Android, and a burgeoning number of location-based apps […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Caffeine Now Live On One Google Data Center As expected the Google Caffeine index is now live on one Google data center. Note, it will not be added to more […]
Google has announced a new tool called Google Building Maker that lets you make 3D buildings using aerial photos and 3D shapes. Google says early testers felt it was more toy-like than tool-like and suggests that teachers might use it to help teach geography. And at this point you might be wondering … 3D buildings? […]
Properly categorizing your business at Google Maps is one of the most important Local Search Ranking Factors, as I mentioned in last month’s column. There’s been a lot of chatter about business categories since then, most notably at the Local Search Summit in San Jose, during August’s Search Marketing Now webinar on Local Search, and […]
Beyond The Usual Link Building Links still rule as a major factor in helping pages rank well. You know all the obvious link building tips such as directories and and forums. This session goes off-the-beaten path with ideas on how to find important, trusted and relevant linking opportunities you might be overlooking. [flv:https://searchengineland.com/video_assets/advanced09/beyond_the_usual_link_building.flv 364 200] […]
The economic Grinch is threatening to steal Christmas this year, but there are some things local businesses can do to avoid getting coal in their stockings this holiday season. Here are three tips for punching up your online local marketing presence, just in time for Black Friday and the Cyber Mondays to follow.
The chain-reaction of foreclosures, mortgage company failures, banking sector woes, and see-sawing stock market are making for a very scary-looking retail season here in the fourth quarter. The U.S. Department of Commerce recently said that business sales have dropped the largest amount in two years, further fueling speculation that the holiday shopping season might not […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
“Black Friday,” the day after Thanksgiving, is the biggest shopping day of the year for U.S. brick-and-mortar retailers. But, for each Monday after Black Friday, consumer searches spike up on the internet and online retail websites enjoy their highest traffic and associated sales of the year. Search engine use is directly impacting businesses during this […]
You have to feel a bit sorry for the US Navy. They have a building in California that looks like a swastika from the air. But who looks at buildings from the air? Until Google Maps popularized easy access to aerial views, only the occasional bored air traveler. But thanks to Google Maps, the swastika […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Extreme Local Search Optimization Tactics by Chris Silver Smith of SuperPages.com at the Natural Search Blog has given us seven “extreme” local SEO tips we might try in our local SEO campaigns. Here they are in short.