Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: CEO who forged court order to get Google to remove defamation faces prisonNov 13, 2017 by Chris Silver Smith Contributor Chris Silver Smith tells the lamentable story of a sophisticated reputation […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Optimize your AdWords account with these hidden gemsAug 7, 2017 by Pauline Jakober Scanning your SEM accounts for ways to improve? Columnist Pauline Jakober believes that the slower summer months are […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Analytics report now breaks down job listings & details resultsJul 20, 2017 by Barry Schwartz New filters have been added to the search appearance tab in the Google Search […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Initial Interest Confusion rears its ugly head once more in trademark infringement caseMay 26, 2017 by Chris Silver Smith Columnist Chris Silver Smith details recent trademark infringement cases in which site […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: We sent 9M web spam messages in 2016, more than double 2015 totalApr 19, 2017 by Barry Schwartz While more messages were sent, Google said they received less than half […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Your playbook for click-to-call paid search is here Mar 20, 2017 by Digital Marketing Depot Consumers now click on “Call” buttons from search ads and landing pages by the billions. To […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A year in review: Search Engine Land’s top 10 columns of 2016Dec 30, 2016 by Jessica Thompson Which topics drew the most attention within the search industry this year? From infographics […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New features may be coming to AdWords Responsive AdsDec 1, 2016 by Ginny Marvin Some accounts are now requiring a square image. Google makes it easier to add & remove emails […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yext Reviews product is pre-optimized for Schema, balances reviews across sitesNov 2, 2016 by Greg Sterling Company says that capturing more reviews will help with local ranking. Yandex launches new algorithm […]
SMX East workshop on Monday takes a deep dive into all things local search.
Join the pre-conference workshop for a broader and deeper dive into local.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: US Paid Search Growing But At Slower Rate, Google Brand CPCs Surge [Report] Paid search ad spend growth continued to decelerate and clicks rose just 3 percent in Q2, according to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Want To Speak @ SMX Milan? Here’s How The agenda is complete, and we’re now accepting submissions to speak at Search Marketing Expo – SMX Milan 2015. To increase the odds […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Confirmed: Google Capital-Backed Thumbtack Hit With Manual Action For Unnatural Links Thumbtack’s co-founder confirms the company received a Google manual action for links, vows to take the necessary steps to reverse […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Aparna Chennapragada Says Web Sites May Show In Now On Tap In Addition To Apps Google Now On Tap may show links to relevant web pages, not just relevant native […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Engine Land’s SMX West Is Next Week – Here’s How to Attend Search Engine Land’s SMX West conference kicks off next Tuesday. With over 60 educational sessions and keynotes, networking […]
SMX West is coming up fast. On March 2 there are a number of workshops and intensives being held before the main conference starts on Tuesday, March 3. One of those is the Local Search Advantage. In truth every digital marketer should be interested in location-based search and marketing — 94 percent of conversions happen […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Video Of Matt Cutts Talking About The Early Days At Google Miss hearing from Google’s Matt Cutts? Here is a 34 minute video of him giving a talk at UNC Chapel […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Grow PPC Revenue Without Tanking ROI Columnist Amanda West-Bookwalter shares her tips for improving paid search campaigns while keeping ROI steady. Was Your Site Hit By Google’s Panda Or […]
Google has long maintained it’s not responsible for third party content in its index. And that’s the law in the US. However increasingly in Europe authorities and individuals are seeking to make Google legally responsible for the content in its search results. The latest example comes in the form of a legal settlement in a UK […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 2 Creative Ways To Promote Vital But Infrequently-Searched-For Events With PPC No search volume? No problem! Columnist Pauline Jakober provides helpful tips for campaigns focused on low search volume, high conversion […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Growing Your Business With Customer Reviews – October 30 Webcast Learn how capitalizing on the insights from customer reviews can increase search traffic and landing page conversion rates. Join Chris Silver […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Panda 4.1 Still Rolling Out Over the weekend, there was a tremendous amount of chatter within the SEO community, including discussion forums, social media and other channels. There were rumors […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts Regrets Not Acting Faster On Paid Links & Content Farms In Google’s Matt Cutts latest video, he answers a question I personally asked about what he regrets, what […]
Managing reviews and reputation isn’t a new discipline for search consultants and agencies to focus on, but it is gaining prominence as reviews take on more significance in the world of local search. Consumers consult online reviews more regularly in their research process and put an increasing amount of trust in ratings and review sentiment […]
Structured data has become a hot topic over the past year or so, and at SMX East, the room was packed for the Structured Data Superstars session. Evan Sandhaus of the New York Times kicked it off with a very impressive look at how the Times spent the last three years developing and implementing structured […]
Presentations from SMX West, March 2012 Twitter isn’t just for fun. It’s big business, being used to drive traffic and generate buzz and conversions for companies. Aside from driving direct traffic, tweets can also be links that search engines measure for ranking purposes. Tweets also are social signals that may be taken into account for […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps Traffic Estimates Even For Many Roads Any person who knows their neighborhood well, knows which streets to avoid when driving around town. But for those who are just visiting […]
It sounds great. A program that guarantees top listings for local searches on Google, Yahoo and Bing. An “officially approved” one in “cooperation” with those search engines. But it’s not so, say Google and Bing. The “Local Paid Inclusion” service launched officially today. The site’s home page pitches: Local Paid Inclusion is a Google, Yahoo […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Matt Cutts Convinces Some South Korean Govt. Websites To Stop Blocking Googlebot Matt Cutts, international diplomat? That might be the more appropriate title for Google’s chief spam cop. According to the […]
Panda-Proofing Your Content Presentations from SMX East – NYC, NY, September 2011 Many people were surprised when Google’s Panda update apparently penalized their rankings. Google has made it clear that quality content is key–but what exactly does that mean? And how do you create panda-proof content? This session explores the various types of content sites […]
Before Google+ launched several months ago Eric Schmidt repeatedly told people that Google’s social strategy would involve adding a “social layer” to other Google products. When G+ appeared as a full-blown Facebook competitor and destination many people forgot about the “social layer” strategy. But with the addition of +snippets to Google Maps and related sharing on Google+ we […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Comparing Facebook Like vs. Google +1 Google’s new +1 feature was one of SMX Advanced Seattle most engaging sessions and, as a speaker, I have received a wide variety of feedback […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Voice Search & Search By Image Comes To Desktops Mobile innovation is fueling Google’s search offerings for the desktop, as the company today announced two new search interfaces — Voice […]
Searchers looking for local businesses on Google Maps can now see brief, descriptive characteristics as part of the primary business listing. And they’ll be seeing the same things soon on Google.com, Places search and Google Maps for mobile, too. Google’s announcement explains that the terms come from “sources all across the web, such as reviews, […]
Ratings, Reviews & Reputation: Their Growing Impact On Search Presentations from SMX West, March 2011 The Internet amplifies everything. Today, the opinion of an individual is more powerful than ever. It only takes one angry blog post or nasty review to change how people perceive your company and what the search results look like for […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Adds New Filtering & Refinement Options To Keyword Tool The Google AdWords Blog announced a few new features recently added to the new keyword tool released in September 2009. The […]
Google Me. Google Emerald Sea. Google +1. Those are some of the names thought to be in play for Google’s much hyped, discussed, and anticipated social project. Maybe “overhyped” is the right word because, if TechCrunch got its hands on a real screenshot (and it appears they did), it’s just a toolbar with a “share” […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: It’s Alive: The Google Chrome OS Laptop Launch Event Google has announced that Chrome OS laptops are now available to consumers through a pilot program for early adopters who prove themselves […]
Presentations from SMX East, October 2010 As print yellow pages and newspaper classified ads go the way of the buggy-whip, local search engines and online yellow pages providers are growing fast, especially with the explosive increase in smart phone use where people want location-specific info on demand. For any business that provides products or services […]