The 5-layer framework for measuring GEO performance
AI visibility dashboards can’t answer the ROI question on their own. Here’s how to build a more credible GEO measurement model.
Topic: Cleveland
Multi-location SEO strategy: Stop competing with your own content
Content overlap, unclear ownership, and poor planning can limit growth. Learn how to align corporate and local SEO efforts.
Is your brand guilty of greenwashing in your Google Ads?
Monitor your Google Ads account for greenwashing claims and ensure your messaging aligns with your brand's environmental efforts.
MEB or meh? Make Every feature Binary is Bing’s new search tech; Thursday’s daily brief
And, it looks like the Cleveland Guardians forgot one very important detail
Privacy AND targeted content: can they coexist?; Monday’s daily brief
Plus, how the NYT A/B tests headlines
Case study: Waze Local ads drove a 57% increase in leads to local auto dealer
This translated into more than 120 additional repair orders per month or about 360 new customers during the quarter.
Google Maps will tell you how hard it will be to find parking
Now you can plan enough time not just for driving to your destination but also the time it takes to park at your destination with the Google Maps app.
When Was The First Traffic Light Installed? Google Logo Marks Electric Traffic Signal’s 101st Anniversary
Now that it's in the car business, Google is celebrating the first electric light installed in Cleveland, Ohio, with a Doodle designed by Nate Swinehart.
Bing Maps Adds Hundreds Of Streetside & 3D City Images; Plus New HD Aerial Images
Bing announced a large maps update today, where they have added hundreds of Streetside images, 3D city images and new high resolution aerial images. Bing Maps now has over a 100 cities that support Streetside imagery available across America. The images are available in these cities: Alameda County, CA Fresno, CA Richmond, VA, Anaheim, CA […]
Everything’s Not Awesome: Google News Spammed With Pitch To Watch “The Lego Movie” For Free
It’s definitely not what you expect to make the top of a Google News section, a crappy article promising that you can watch The Lego Movie online for free, not when the film is still in theaters. But that’s what Google is delivering up. The screenshot above shows the situation, which reader Vishvesh Agrawal of […]
AdWords Gets ZIP Code Targeting, Location Insertion, Other Tweaks
Google this week introduced the ability to target more than 30,000 ZIP codes in AdWords, giving advertisers the ability to find potential customers in a familiar, granular way. Another new feature, Location Insertion, is aimed at letting advertisers with multiple locations create one ad, and have information dynamically inserted depending on the user’s query or […]
Up Close With Google’s Search By Image: Hits, Misses & More
Earlier this week at its Inside Search event, Google announced a new way to search the web called Search By Image. Rather than enter a text query, Search By Image lets you begin your search with an image and Google will (try to) tell you what it is and show visually similar images. Search By […]
SEO Held Liable, Fined In Counterfeiting Case
A website builder and SEO firm has been held liable in federal court in a case in which it was accused of enabling the sale of counterfeit goods. Bright Builders faces a $770,000 fine for damages in the judgment, handed down in U.S. District Court in South Carolina last week, while its client was only […]
SearchCap: The Day In Search, June 21, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Street View Collected Emails, Passwords (Social Security Numbers, Your Dog’s Name….) Google’s Street View cars that were logging wi-fi locations also collected private information such as email messages and passwords, […]
SearchCap: The Day In Search, April 5, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SearchWeek: April 5, 2010 Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are […]
SearchCap: The Day In Search, March 28, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google Adds 13 Metro Areas To Street Views, Plus New API Support
The Google LatLong Blog announced the expansion of street views to Google Maps. Google added 13 new metropolitan areas and Yosemite National Park. The 13 metro areas include Albuquerque, NM, Anchorage, AK, Austin, TX, Cleveland, OH, Fairbanks, AK, Little Rock, AR, Madison, WI, Nashville, TN, Rockford, IL, Richmond, VA, Spokane, WA, St. Petersburg, FL, and […]
The Right Way To Fix Inaccurate Wikipedia Articles
Suppose your company, boss or political candidate discovers that their Wikipedia article is wrong, or has subtle inaccuracies that nonetheless paint them in an unfavorable light? Most people unfamiliar with how Wikipedia works consider only two solutions: edit the article or sit on their hands. Unfortunately, neither approach typically results in the optimal outcome: a […]
Can You Spot The Paid Link?
In Time For Google To Give Up The Fight Against Paid Links? last week, I wrote about Google’s second major war against paid links that’s now underway. Today, I came across two examples that illustrate why this is such a difficult war for it to fight. How do you spot the paid link hidden among […]