Topic: Comscore

Facebook One Of The Top Search Engines? I Dunno About That!

I shouldn’t — but I couldn’t resist doing a quick poke at Facebook’s pronouncement that it is the "most used people search engine on the web." Really? According to? Facebook gives some stats that perhaps back up this claim, but only if you consider Facebook a people search engine. I don’t. Not yet. It’s hard […]

SEO

eBay Brings Classifieds Site Kijiji To The U.S.

According to the Newspaper Association of America, U.S. print newspaper classified advertising was worth about $17 billion in 2006. The category has been under pressure for years from top online verticals, some of which are owned by newspapers, eBay, Craigslist and, now, new aggregators and destinations such as Oodle , LiveDeal and Edgeio, among others. […]

Domaining & Subdomaining In The Local Space, Part 2

In the earlier installment of this article I covered the topic of local-oriented subdomaining. In this second installment, I’m covering domaining. As you may recall, I described "domaining" as the practice of buying domains mainly for their potential keyword value. Speculators purchase keyword domains with a view towards reselling those properties at a considerable markup, […]

Apple iPhone Craze: A Search Volume Look

Hitwise sent me some data on the search volume for the term “iPhone.” As many of you know, Apple is releasing the iPhone this Friday, and the press and craze over this product is unprecedented. Just take a glance at the coverage at Techmeme and you can see, the news reports are overwhelming, to say […]

MySpace TV To Compete With Google’s YouTube

MySpace, Chasing YouTube, Upgrades Its Offerings from the New York Times reports that MySpace will be launching MySpace TV tomorrow, to better compete against Google’s YouTube. MySpace TV will be an independent site and will not require a user to have a MySpace ID. There will be integration between MySpace and MySpace TV, enabling MySpace […]

eBay Ads Still Off Google: How Much eBay Traffic & Google Cash Lost?

The “experiment” continues. It appears that eBay ads on Google are still nowhere to be found, consistent with what eBay spokespeople said last week — that the company would continue its AdWords fast for an indefinite period. As one example, the quintessential eBay search for “collectibles” reveals a top organic link but no paid eBay […]

SEO

Local Mobile Search Provider 1-800-Free411 Touts Patent Against Rivals

USAToday writes about a recently awarded patent obtained by Jingle Networks, which operates the 1-800-Free411 ad-supported directory assistance service. After conducting several searches at the USPTO and elsewhere I was unable to find a copy of the patent itself. However, according to the article: Jingle’s patent, which it bought from inventor Scott Wolmuth, is for […]

comScore Reports New IYP/Local Search Numbers

In a release out today, comScore is reporting on traffic and its distribution to various local search and Internet yellow pages sites. Yahoo is pronounced the market leader, with a 22.4 percent share of all “IYP searches.” The company’s local search leadership, according to comScore has been consistent since comScore started tracking the category. However, […]

SearchCap: The Day In Search, June 12, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. But before the news, a request! When Online Marketing Blog had a poll for best search podcast recently, I was one of the few that did NOT beg, plead or cajole listeners to vote for […]

Goodbye Yahoo Photos; Yahoo Loves Flickr More

TechCrunch and USA Today have news that Yahoo is to close its popular Yahoo Photos service completely in the coming months, telling people to either switch to Flickr or leave to a number of other competing photo sharing services. From USA Today: Yahoo has said that it kept both services going after the acquisition because […]

Google Passes Microsoft For Most Visited Site In The World

Google surpasses Microsoft as world’s most-visited site from the San Francisco Chronicle reports that Google is now more popular than Microsoft, in terms of worldwide visits. According to comScore, Google had a million visitors more than Microsoft in March 2007. Google had 528 million unique visitors, while Microsoft had 527 million visitors in March. Not […]

PPC

Ask.com To Launch Contextual Advertising Product

Ask.com is launching a new sponsored listings contextual product and will go live the week of May 21st. The Ask contextual product will initially launch within IAC’s own network of sites including Match.com, Ticketmaster, Evite and Citysearch and will then expand to trusted third party publishers. Individual publishers will most likely have to wait until […]

SEO

Is ‘Local Search’ A Vertical Or A Verb?

Is local search a microcosm of general search or is it the ultimate vertical? I’ve had this debate with a number of people over the past couple of years. Ask’s CEO Jim Lanzone once told me that he felt local was part of almost every vertical, and therefore not a vertical. I agree with him […]

SEO

WSJ Covers Ask.com’s “Information Revolution” Ad Campaign

Ask.Com’s ‘Revolt’ Risks Costly Clicks from the Wall Street Journal weighs in on the Ask.com guerrilla marketing campaign we covered last month, especially focusing on the negative comments that have appeared on the associated web site. The article also highlighting the television commercials now airing. I’ve seen these myself on TV here, and a video […]

comScore: Slight Google Rise, Status Quo With Rest In February 2007

Now having covered the latest search popularity figures from Hitwise and Nielsen//NetRatings, it’s time to look at those out from comScore. It’s mostly the same old news — Google up a bit, everyone else holding steady. Here are the figures, which cover the percentage of home, work and university searches done in the US for […]

SEO

NetRatings: Google Spike, Live.com Rise In February 2007

Earlier I wrote of the latest search popularity stats out from Hitwise and said those from other companies would be coming. Next up, Nielsen//NetRatings. The most recent figures out (PDF format) for February 2007 from NetRatings show a significant Google gain at Yahoo’s expense. Live.com also shows a notable gain. But the figures also show […]

SEO

Hitwise: Slight Google Rise In February 2007

Search popularity stats for last month are coming out once again, and I’m diving in with the latest figures from Hitwise. They show Google had a slight rise over the previous month, mainly at the loss of Microsoft Live. The month-to-month figures are below, along with the long term trend for all the major players. […]

Microsoft’s “Third Era” Of Search Begins With Departure Of Search Chief Christopher Payne

Microsoft’s top search executive leaving company from the Seattle PI covers Microsoft’s Christopher Payne reportedly leaving the company. The AP also reports similar news from its sources. Payne took over search efforts at Microsoft back in 2003. He oversaw what I’d call Microsoft’s "second era" of search, that of developing a crawler-based search engine to […]

SEO

Citysearch Buys InsiderPages

VentureBeat is reporting that Citysearch/IAC is the mystery buyer of InsiderPages. A purchase price was not disclosed. The formal announcement will apparently come later today or early tomorrow [now confirmed, see below]. I would guess the purchase price wasn’t more than 2x what the investors put in (TechCrunch guesses $13 million), given that the company […]

SEO

Pew Research: Wireless Internet Grows

Amid an increasing body of consumer research showing that more Americans are using their mobile devices for more than just voice, The Pew Internet Project surveyed 1,623 U.S. adult Internet users in December, 2006. The survey broadly asked about wireless Internet access, whether on desktops, laptops or mobile phones.

Text Messaging: Where The Volume And The Dollars Are Today

In case you hadn’t noticed mobile marketing is generating lots of buzz these days. And with buzz usually comes revenue forecasts. Indeed, various research firms are throwing out numbers for mobile advertising, music and video that make online advertising look like a fly on the butt of an elephant by comparison. There’s a certain logic […]