How to drive 10x more conversions with magnetic paid search offers
The best PPC optimization you can make is one you won’t find in the Google Ads interface, and it starts with a magnetic offer.
Topic: Consumer behaviour
Airbnb’s search marketing shift: Should advertisers follow suit?
With CPCs rising across performance media channels, is it worth following Airbnb's shift from PPC to brand marketing? Here's what to consider.
3 big reasons businesses can be thankful for SEO
As we head into the holiday season and a time of giving thanks, here are three reasons businesses can be thankful for SEO.
Cyber Monday broke records this year, with almost $12 billion in US sales
The whole month of November has seen nearly $110 billion in online sales.
85% of Yelp survey respondents say they trust written reviews over stars only
71% of respondents say they would no longer visit a business if they learned the business has fake or compensated online reviews.
Black Friday sales up nearly 12% from 2021
Spending this holiday season is expected to rise 2.5% from a year ago, compared with 8.6% last year and 32% in 2020.
5 SEO best practices for Black Friday and the holiday season
Looking to boost your holiday sales this Black Friday/festive season? It's best to plan ahead of time and implement these seasonal SEO tips.
What is content marketing? Defining marketing’s present and future
Learn what content marketing means, why it's essential for businesses today, and the steps to take for implementing a content strategy.
Psychological profiling for content creation: A deep dive
Having a psychological approach to creating content helps you craft more effective messages to the right audience.
The modern search landscape: How and where to reach your target audience
Today's web users go beyond traditional search engines to search. Learn about the platforms that should be on every search marketer’s radar.
How to build a disruptive marketing campaign
The way customers view, interact and accept brands is evolving. Here's how businesses can utilize disruptive strategies to boost their marketing efforts.
Your guide to seasonal content marketing
Are you in an industry where seasonality is a big factor? Here's how to create content for relevant time periods within your space.
How video SEO can boost your overall digital marketing strategy
Uncovering video opportunities to increase traffic, boost engagement, improve conversions and produce more helpful content.
How to approach SEO in a period of global disruption
A good SEO strategy reflects people's needs – especially in a turbulent global landscape. Here's how to get traction with your pivots.
Content creation: A psychological approach
Learn four personality types and how you can use these traits to create better content for your audience.
Create campaign impact by reaching the Workday Consumer
Learn how to attract, convert and retain this new consumer.
4 elements of good content, according to Google research
What makes a piece of content good? Google's research says it should be intellectual, sensorial, stimulating and emotional.
What are your secrets to overcoming marketing challenges? Take our survey
Help us to better understand how marketers are responding to all of this change.
How to ensure influencers help your SEO campaigns
Here are the most common challenges – and solutions – to help you get the most SEO value out of working with influencers:
Brands plan to invest more in search in the next 12 months
One in six brands plan to increase their paid search advertising budget over the next year. Here’s why it’s happening.
Mother’s Day 2022: 3 search trends to know
Mother's Day is May 8 in the U.S. Which means if you haven't started planning your PPC campaigns, you're already behind.
3 ways marketers can connect with Gen Z consumers
Gen Z is unlike any other generational group. At SMX Next, Purna Virji shows how marketers can connect with this growing cohort.
Don’t miss out on what your customers actually want
How marketers can use consumer research to get insights.
How to be a competitive paid search marketer in 2022
The paid search landscape is more competitive than ever. In a recent webinar, Ashley Fletcher showed how marketers can stay ahead of the curve.
No, the customer isn’t always right—How to get the most from your CX data
Brands influence consumer perception through the intentional design and execution of their experiences. Here are four steps to get it right.
How analyzing search data can improve your decision-making
Search data provides a wealth of insights for marketers. At SMX Next, Matt Colebourne shows how to use this information to make better business decisions.
How to earn customer trust with inclusive marketing
Inclusivity is a marketing imperative. At SMX Next, Kelli Kemery explained how marketers can make their camapaigns more inclusive.
Avoid an identity crisis by getting to know your customers
In this webinar, learn how to overcome the loss of third-party cookies by connecting the dots on your customers' identities.
Exclusive: The most popular Yelp search filters
While the most common filter, “Open Now,” isn’t surprising, the data can inform local business owners of what consumers prioritze as they browse different business categories.
Microsoft Advertising adds Asian-, Latin-, Women-owned and Diabetic-friendly business attributes
The four new business attributes join the 32 Marketing with Purpose business attributes introduced in September.
9 in 10 customers more likely to overlook a negative review if the business responds adequately, Yelp says
Half of survey respondents said they don’t trust reviews if they know the business asked customers to leave them.
Consumer research differentiates brands this holiday season
Shopping insights reveal ‘new normal’ shopping trends that may be here to stay - and tactics leading brands should implement now.
Cyber Week may be giving way to Cyber Month, according to Adobe
Online consumer spend over Thanksgiving Day, Black Friday and Thanksgiving weekend have failed to outperform last year’s figures, but the full season is still expected grow 10% YoY.
Advertisers can adapt to supply chain issues without pausing campaigns
Pausing your campaigns may save some budget in the short term, but it’s likely to cost you more over the long haul.
Demand forecasts, consumer interest and audience insights are coming to Google Ads’ Insights Page
The new features may help all advertisers, but the benefits will likely be greater for SMBs working on tighter resources.
The top 100 consumer products this holiday season, according to Google
Along with supply chain delays, the pandemic has also brought more shoppers online. Retailers should evaluate their inventory to account for potentially heightened demand and ensure their product feeds are up to date.
Four new personas are changing how marketers reach and relate to customers, according to Microsoft Advertising
Luxury shoppers, digital nomads, empowered activists and self-care enthusiasts proliferated during the pandemic and may be here to stay.
In 2022, retailers will lose half of sales on backordered items unless they compensate with experience, according to Forrester
The research company’s 2022 consumer and customer experience predictions highlight pandemic-related issues and evolving consumer sentiment.
Consumer interest in nightlife, entertainment, fitness businesses surge; Thursday’s daily brief
And holiday sales will break a new record as Cyber Week growth slows down.
Business reopenings have flattened while new leisure and hospitality openings drove growth, according to Yelp
A surge in consumer interest for nightlife, fitness and entertainment may indicate less hesitancy among consumers to engage in activities where it’s difficult or impossible to socially distance.