5 tips to make your B2B content more human
B2B doesn't mean boring. Learn how to craft content that speaks to the human behind the business transaction with these five actionable tips.
Topic: Consumer behaviour
How to reach new audiences with multi-platform search advertising
Expand your paid search strategy across TikTok, Pinterest, YouTube, Reddit and Instagram to reach more customers and build your pipeline.
Who won: Measuring the most effective Super Bowl 2024 Ads
Learn the top Super Bowl ads according to metrics like emotional impact, brand awareness, and engaged-view conversions.
The synergy of customer journey mapping and ecommerce SEO
Syncing SEO with the customer journey is crucial for success. Learn how to map customer touchpoints and optimize content for conversions.
What is a full-funnel PPC strategy?
Get guidance for implementing display, video, search, shopping, and remarketing campaigns across the funnel to boost leads and sales.
How SEO grows brands: The science behind the service
SEO is an investment in brand growth, not a short-term ROI play. Learn how SEO boosts brand availability and acquisition of new buyers.
How to make SEO and CRO more human with behavioral psychology
Apply behavioral economics principles to your SEO and CRO efforts to better understand and influence customer intent.
Humans prefer AI-generated copy, survey finds
The survey of 700 U.S. consumers found that AI-generated content was preferred by humans more than human-generated content.
6 books to help make your marketing more successful in 2024
Start the new year off with these good reads about marketing. These books each offer a unique insight into how it works.
Why traffic declines despite solid rankings and what to do
Even top search rankings can't always stop traffic drops. Here's how to investigate root causes in search trends and new SERPs features.
Key takeaways from the UK’s most effective holiday ads in 2023
Explore the magic of the UK's top Christmas ads. From emotional resonance to brand recall, find out what makes them so effective.
Boosting search conversions: 5 behavioral strategies to test
Are you getting the most out of your traffic? Optimize your website for conversions with these five behavioral nudges.
Search, social and retail: The future of digital brand experiences
Explore the interdependence of search, social, and retail media and why embracing it is key to delivering a holistic brand experience.
Transforming email addresses into actionable insights
Think beyond the inbox: gain a deeper understanding of your consumers to personalize campaigns and optimize engagement.
How Georgia-Pacific uses retail media networks to reach customers
Director of digital media Paras Shah tells us how he got started with RMNs and what his focus is on now with RMN campaigns.
Social media data’s rising influence on business success
Three examples of real businesses successfully leveraging meaningful and actionable insights from social media.
Share of search: The SEO metric you can’t ignore
Unlock the true potential of SEO with share of search. Learn why this metric matters and the role of brand search in proving SEO's value.
Fashion ecommerce: How to analyze search demand and forecast trends
Here's how a holistic, search data-led approach can help fashion ecommerce brands boost value creation and SEO impact.
Mapping the customer journey for SEO and marketing success
Here's why mapping the customer journey is vital for SEO success. Explore each step of the journey and optimize your strategy accordingly.
How to leverage neuromarketing for SEO
Learn how understanding the human brain can help elevate your SEO game and drive impactful experiences for your audience.
How to use fan-driven marketing to foster brand love
Why investing in brand love and emotional attachments may be the best marketing investments that your brand can possibly make.
Survey: 51% of Gen Z women prefer TikTok, not Google, for search
New survey finds Gen Z prefers TikTok due to the video format of the results and more relatable and personalized answers.
Why you should prep your holiday SEO campaigns now and how
Don't wait for the holiday rush! Kick off your SEO preparations now and maximize your holiday sales potential for seasonal success.
How to determine the SEO metrics that matter
Struggling with vanity metrics in SEO? Refocus on impactful metrics driven by customer journeys and elevate your strategic decisions.
How to incorporate macroeconomic signals into your SEO strategy
Explore how macro trends can enhance your SEO strategy and help you meet the changing demands of your audience.
How to respond to negative reviews harming your company’s reputation
Here's why responding to negative online reviews matters, plus tips for addressing dissatisfied customers' concerns.
Amazon Prime Day 2023 sets U.S. sales record: $12.7 billion
Amazon Prime Day 2023 broke records as customers spent more money than ever on 375 million products worldwide.
Repetitive ads ‘damage brand reputation and purchase intent’
A new study is warning marketers to ensure they only work with partners who have technology to control ad frequency.
Study: TikTok loses popularity as ecommerce search engine
Amazon's popularity has grown as the starting point for product searches, including those in younger generations.
Top 10 insights for SEO and PPC success in China
Running SEO and PPC campaigns in China is no easy task. But with these insights, you can substantially enhance your chances of success.
50% of product searches start on Amazon
Amazon dominates, but ratings and reviews, search engines and brand websites all play key roles in the online shopping journey.
When it comes to online reviews, a 3-star rating is bad
The difference between 4 stars to 3 stars is massive. Consumer trust decreases by 67% with one fewer star, a new survey finds.
How to create review content that’s helpful for users and Google
Nine best practices for creating high-quality product reviews that deliver the most value to shoppers and get visibility on search engines.
Leveraging TikTok’s ad content to get valuable insights on top-performing products
Browse the tool for inspiration or to compare against your own campaigns.
Brands’ guide to effective mobile game advertising
Brands can leverage the convenience, availability, and popularity of mobile games to reach millions of people on their devices.
How to write an effective About Us page (with 13 examples)
Learn best practices for creating an About Us page that tells your brand's story, connects with the audience, and builds trust.
Top 5 search marketing trends and 3 must-haves for 2023
Here's a look at significant search, digital marketing and consumer trends, along with the must-haves for digital marketers in 2023.
4 new features on the Google Insights page
The new features can help you navigate demand, trends and even optimize fluctuating demand during the holiday season.
How to drive 10x more conversions with magnetic paid search offers
The best PPC optimization you can make is one you won’t find in the Google Ads interface, and it starts with a magnetic offer.
Airbnb’s search marketing shift: Should advertisers follow suit?
With CPCs rising across performance media channels, is it worth following Airbnb's shift from PPC to brand marketing? Here's what to consider.