Branded search and SEO: What you need to know
Branded search is more than just your company name on Google. Here's how to capture intent and rank for the queries that matter.
Topic: Consumer behaviour
Survey: 42% of people say Google Search is becoming less useful
More than half of respondents also said they rely on their community for information rather than Google or other search engines.
The current state of Google local justifications
Learn how to use Google's local justifications to improve your visibility in local packs and Google Maps.
Nostalgia: your untapped local marketing opportunity
Nostalgia might be the missing piece you need to combine with social listening & brand monitoring to resonate with your target audience.
The top Super Bowl 2025 ads released before and during the game
Before and during Super Bowl 2025, brands battled for attention. Find out which ads stood out across different rankings.
AI search is gaining traction, but it isn’t replacing Google: Survey
AI search adoption is highest among younger Americans and the vast majority still prefer classic search engines, new survey finds.
Instagram and TikTok outrank Google for Gen Z shoppers: Survey
Although younger searchers prefer social platforms, Google is still king among millennials, gen X, and boomers.
Your PPC guide to effective product category research
In-depth product category research helps you target the right audience, optimize keywords, and boost ROI. Here’s how to do it the right way.
57 insightful Facebook statistics for marketers in 2025
Almost 25% of marketers say Facebook has the best ROI of all social platforms. Here are more stats.
Local SEO in 2025: banes, blessings, and predictions
From the latest on Google's anti-monopoly trial to developments in how Business Profiles show in local search, see why 2025 is already exciting.
YouTube SEO fundamentals: What you need to know
YouTube says it's about the viewers, not algorithms. Uncover how to reconcile this with practical SEO tactics to grow your channel in 2025.
How to find emerging audience needs using Google Trends
Bridge the gap between SEO and audience intent. Learn how Google Trends, digital PR and behavior analysis can improve brand performance.
How to do audience research for SEO
This streamlined process lets you uncover search behavior, map audience intent and find SEO opportunities even with limited resources.
Data: Q5 (Dec. 25- Jan. 1) ads can pay off big for brands
Brands that maintain PPC ads during Q5 can capture valuable ad inventory at lower costs, as CPCs drop and impressions surge, study finds.
The top 100 consumer products this holiday season, according to Google
Google's 2024 Holiday 100 list offers valuable insights for retailers to optimize inventory and ad strategies in a challenging season.
What makes content go viral, backed by research
Want to create viral, newsworthy content? Learn how emotions plus strategic timing can make your content resonate on social media.
Your audience isn’t who you think — AI knows better
How Artificial Intelligence exposes the flaws in old-school research and measurement, and redefines engagement.
Inbound or outbound? What 1,000 consumers reveal about search, social and AI
Learn how consumer habits impact inbound vs. outbound marketing, plus the value of SEO, social media and AI in driving conversions.
How TikTok and YouTube’s ecommerce push redefines the search journey
These social platforms disrupt traditional search with shoppable content and social commerce features. Here’s how ecommerce brands can adapt.
How AI is advancing advertising and changing consumer engagement
James Murray of Microsoft explains how AI-powered search engines are revolutionizing users interactions & highlights the opportunity for advertisers.
How to use social and forum data to inform next-level SEO strategies
Enhance your SEO using nontraditional data sources like TikTok, Reddit and Pinterest for real-time audience insights and market intelligence.
How to use Google Trends to analyze your competitors’ brand engagement
Track brand search patterns and identify media placements that drive growth using Google Trends to gain a competitive edge.
Keyword research for SEO: The ultimate guide
Keyword research should focus on revenue generation, not just traffic. Here’s how to turn keywords into business assets that drive growth.
Winning the 2024 holiday retail season: A macro approach
Prepare for a strong holiday season with actionable tips based on insights from past ecommerce trends and consumer behaviors.
How to handle negative Google reviews: Remove, respond, recover
Frustrated with negative reviews from unreasonable customers? Here’s how to respond to negative Google reviews related to your business.
How to conduct audience research for paid search
Enhance your audience research strategy with insights into pre-build, mid-flight and post-campaign analysis for Google Ads.
Seasonal PPC: Your guide to boosting holiday ad performance
Everything you need to know about adjusting your PPC approach to seasonal shifts, from identifying trends to adjusting budgets and more.
How search query length is shifting in the LLM era: Insights for brands
Dive into the impact of AI-powered search on search patterns and gain strategic insights to help your brand navigate these changes.
What winning video advertising creative looks like in 2024
Here's how a combination video production, creative, dissemination and analysis can help brands achieve long-term success.
Consumers share what they want from brands
We surveyed over 1,500 consumers to understand what they want from the brands they do business with. Our industry experts break down the trends you need to know.
How to manage SEO campaigns during economic downturns
Keep your marketing strong in tough economic times with insights on consumer behavior, market analysis and long-term positioning.
Avoid customer journeys becoming a bad trip – be position-less
Tools like AI-led journey orchestration are akin to air traffic control and empower marketers to optimize thousands of journeys simultaneously.
4 key actions for fostering customer loyalty
Loyalty is becoming increasingly valuable with 63% of consumers willing to pay more to shop with brands they are loyal to.
How Google and Meta could disrupt travel discovery with AI
Here’s how AI from Google and Meta are influencing how consumers research and plan trips, reshaping marketing strategies.
Social search and the future of brand engagement
See why Gen Z and millennials prefer social platforms for search and how to build stronger connections with your target audience.
How to win Black Friday and Cyber Monday in 2024
Explore tactics to ensure the best performance for your Black Friday and Cyber Monday campaigns.
AI analysis of 8,000 top YouTube Ads reveals key trends for brands
These leading brands are winning by spotlighting underrepresented voices, celebrating individuality, sparking wonder and more.
Beware of anti-SEO studies that misguide your marketing strategy
Explore compelling counterarguments and data-driven insights on the role of search in an integrated marketing strategy.
Survey: Shoppers open to using AI search to discover products
55% of consumers believe generative AI search engines could make it easier to discover products and services.
Google tests AI-powered ads for complex purchases
Google AI will provide personalized recommendations and advice before connecting them with advertisers' websites to complete a transaction.