Why a lower CTR can be better for your PPC campaigns
High CTRs don’t always mean success. Focusing on qualified clicks and impression-based metrics can lead to stronger ROI and conversion rates.
Topic: Consumer price index
CPC inflation: How fast are Google Ads costs rising?
CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy.
What to do when performance tanks in PPC
Is your PPC performing poorly? Learn how to troubleshoot and turn things around with practical strategies and checkpoints.
8 new Google Analytics 4 features to enhance app measurement and performance
The new AI-powered features were launched to help marketers better understand their audience and optimize campaigns more effectively.
RSAs: Are they living up to the promise? It depends
Marketers weigh in on what they're seeing from responsive search ads as Google tests making them the default search format.
App-marketer spending on Apple Search Ads Grew by 90% in less than a year
The data come from Kenshoo's Q1 2019 Quarterly Trends Report, capturing trends from more than $6 billion in ad spend.
Google adds price tracking features to flight search, hotel search and Google Trips
Google adds several features to help searchers plan their getaways.
Apple launches ‘set it and forget it’ Search Ads Basic for the App Store
No keywords, no bidding with new simplified search product.
AdWords app-install campaigns to sunset as Universal App Campaigns take over
Google says Universal App Campaigns are now delivering 50% of app downloads across its network.
Apple expanding successful Search Ads to three new English-speaking markets
Ads will begin serving in the UK, Australia and New Zealand on April 25.
Install Rate Calculator
We have provided a useful Install Rate Calculator below to work out your Install Rate as well as derive the number of clicks and installs you would need to get a specific Install Rate. Feel free to experiment with different scenarios in order to help you better understand this metric. What Does Install Rate Mean? The Install Rate of […]
CPI Calculator (Cost Per Install)
We have provided a useful CPI Calculator below to work out your CPI as well as derive the number of installs and cost you would need to get a specific CPI. Feel free to experiment with different scenarios in order to help you understand this pricing model better. What Does CPI Mean? CPI stands for Cost Per Install and […]
CPA Calculator (Cost Per Acquisition or Cost Per Action)
We have provided a useful CPA Calculator below to work out your CPA. In addition, you can derive the number of acquisitions (and money) you need to hit a specific CPA. Feel free to experiment with different scenarios in order to help you understand this pricing model better. What Does CPA Mean? CPA stands for […]
Ad Pricing For Website Owners
Ad pricing for website owners is a relatively simple proposition. There is a clear hierarchy in what is best for your site in theory, but in practice, it entirely depends on what else you have running on the site and the eCPM. But we’re getting ahead of ourselves… The hierarchy of ad pricing for website owners […]
CPI Definition (Cost Per Install)
The CPI price is the amount paid per installation of an app on a mobile/cell phone. For example, if you booked a campaign to have your app installed 800 times at a CPI rate of $8 then each install would cost you $8 and in total, you would pay $6,400. CPI Definition CPI stands for […]
Google’s New Universal App Campaigns Push App Promotions Across Search, YouTube, AdMob, Display
New campaign type is designed to give developers big scale for minimal work.
Mobile Advertising
Mobile Advertising refers to advertising which is built specifically to appear on a mobile phone (or cell phone in the US). There are two primary types of mobile advertising – In-App or Web-Based. In terms of effectiveness and price, there is not really any difference between the two types as of yet. Web-Based Mobile Advertising […]