Topic: Consumer Reports

SEO

Flush With New Cash, Structured Data Engine FindTheBest Ready To Make Its Move

It was unclear what to call FindTheBest when it first launched roughly two years ago: “anti-search engine,” “decision engine” or “comparison engine.” Today, it may not matter. The company just raised $11 million and has 22 million monthly users. (The site has raised $17 million to date.) CEO (and former DoubleClick founder) Kevin O’Connor sees […]

“Anti-Search Engine” FindTheBest Adds Buying Guides, Top 10 Slideshows

There are a number of ways to describe FindTheBest, the site launched last year by DoubleClick founder Kevin O’Connor. One is “decision engine” another might be “comparison engine,” a third could be “anti-search engine.” It might be called an “anti-search engine” because, like Blekko’s Rich Skrenta, FindTheBest’s O’Conner believes that search results have become cluttered […]

SearchCap: The Day In Search, November 22, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Not Optimizing For Bing-Yahoo Means Loss Of Traffic From an SEM-SEO resource-allocation perspective focusing on Google historically made lots of sense for small and even medium-sized firms. Some firms didn’t […]

SearchCap: The Day In Search, May 6, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Optimize Feeds To Maximize Your Exposure In Shopping Engine Results Each day millions of online shoppers turn to comparison shopping engines (CSEs) to compare prices, read reviews, research products […]

The Rise Of Help Engines: Twitter & Aardvark

Back in 2000, there was a little-remembered but amazing survey that I love to cite showing how search engines had, in only a few years, topped the list of information resources consulted. They’d even pushed past family and friends. Now the times are changing, as family and friends have themselves become easily searchable resources. The […]

PPC

Putting Search Into The Marketing Mix

Many companies have yet to get involved with search marketing. At Search Engine Strategies New York, panelists on the “Putting Search into the Marketing Mix” offered compelling reasons for including search as a fundamental component of a marketing strategy. The panel was moderated by Gord Hotchkiss, President & CEO of Enquiro, with speakers Curtis Dueck, […]

Yahoo Introduces Personal Finance Site

Gary Price reports that Yahoo has launched a new site, named Yahoo Personal Finance. News.com explains that this new sub-site offers “free tools and how-to guides for tax planning, budgeting, real estate planning, and saving for college and retirement.” Gary explains they offer additional tools such as: financial calculators for mortgages, budgeting, and more. They […]