Google Ads adds beta data source integrations to conversion settings
Google Ads now lets advertisers connect external data to conversions, improving measurement and performance.
Topic: Conversion marketing
Google Ads adds ROAS-based tool for valuing new customers
Google Ads is testing a ROAS-based tool that suggests conversion values to help advertisers bid smarter for new customers.
How to make automation work for lead gen PPC
Automation isn’t just for ecommerce. Learn how to drive more leads, cut costs, improve quality, and save time with AI-powered campaigns.
Google Ads adds a diagnostics hub for data connections
Google Ads’ new diagnostics tool helps advertisers spot data connection issues early and protect conversion tracking and campaign performance.
Kirk Williams discusses why client fit is very important
Taking on the wrong clients can quietly drain time and results, and this episode explains how to spot red flags early.
Is your account ready for Google AI Max? A pre-test checklist
AI Max can unlock incremental conversions – or drain budget fast. Validate tracking, bidding, and broad match readiness before enabling it.
Google Ads competitor analysis: How to reverse engineer winning PPC strategies
See where rivals win on Google Ads. Learn how Google Ads competitor analysis uncovers keywords, ad copy, and bidding strategies to sharpen your campaigns.
3 PPC myths you can’t afford to carry into 2026
AI targeting, creative scale, and MMM promised efficiency but often delivered waste. Here’s how to reset PPC priorities for 2026.
Top 10 Google Ads mistakes to avoid in 2026
Optimize your PPC campaigns by tackling issues like inconsistent tracking, old negative keywords, blind reliance on AI, and more.
How to consolidate legacy SKAGs – and why it’s time to move on
Precision has changed, but control isn’t gone. Learn how to consolidate SKAGs, protect performance, and focus on what still drives results.
Types of landing pages: Examples & when to use each
From lead gen to click-through, not all landing pages are the same. Learn the main types, see examples, and discover how to choose the right one for your goals.
Google Ads PMax: The truth about audience signals and search themes
Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make it work for you.
Google Ads tests ‘View-Through Conversion Optimization’ for Demand Gen campaigns
You can now improve upper-funnel results by letting Google Ads optimize for conversions driven by ad views, not just clicks.
SEO reporting: How to track, prove & improve performance
SEO reporting goes beyond metrics. Learn how to build reports that highlight ROI, uncover insights, and align stakeholders on strategy and results.
Instacart brings retail media targeting to TikTok Ads Manager
The partnership lets CPG advertisers use Instacart’s retail data to target high-intent shoppers and track purchases directly within TikTok.
PPC in the age of zero-click search: How to stay profitable
Fewer clicks mean higher stakes. Win visibility with precise targeting, value-based bidding, and authority across paid and organic search.
MOFU keywords: Your secret shortcut for converting prospects into purchases
MOFU keywords bridge awareness and purchase. Learn how to find and use them to educate prospects, build trust, and guide them toward conversion.
Can small businesses compete on Google Ads anymore?
With the right strategy, even the smallest business can stand out, win customers, and make a lasting impact. Here's how.
Google Ads auto-enables ‘Store Visits’ conversions, sparking concerns
Google will automatically change store visit value, potentially raising ROAS with estimated – not actual – sales.
Top Performance Max optimization tips for 2026
Use Google’s newest reporting and creative controls to refine targeting, optimize asset groups, and achieve incremental gains.
The Google Ads mistakes costing SMBs time and money
From weak strategy to poor user experience, these are the Google Ads mistakes draining SMB budgets. Learn how to fix them and grow smarter.
BOFU keywords: The search terms that drive marketing success and profit
Ready to close the deal? Learn what BOFU keywords are, how to find them, and how to use them to capture high-intent traffic and boost conversions.
When to restructure your Google Ads account – and how to do it right
Google Ads accounts don’t collapse overnight – they erode. Here’s how to spot the tipping point and rebuild before performance tanks.
What to do when Google Ads performance declines
Facing a Google Ads slump? Use this step-by-step framework to regain control, communicate clearly, and optimize strategically.
When traffic isn’t enough: Rethinking ‘top-performing’ content
Your content’s doing numbers – but is it doing business? Learn how to connect traffic to real outcomes and avoid common performance traps.
Google Ads adds ‘Branded Searches’ as new conversion metric
Google's latest conversion metric lets advertisers track the brand buzz their ads generate across Search and YouTube.
Google Analytics adds Reddit Ads integration, lead gen tools
Reddit Ads now integrate with Google Analytics, letting advertisers import cost data, access lead gen reports, and build funnel-based audience segments.
11 actionable tips for the Google AI Mode era
Get your brand ready for AI-first search. Create standout content, optimize for agents, and lead in the era of search everywhere.
How to use Performance Max for high-value customer acquisition and retention
Set up high-value goals in PMax, avoid inflated ROAS, and improve tracking accuracy with clean data and smart segmentation.
What is remarketing? Strategy, benefits & best practices
Learn how remarketing works, why it boosts conversions, and the top strategies to re-engage site visitors across Google Ads, Meta, and other platforms.
3 ways to make sense of YouTube’s messy attribution
Attribution on YouTube is complicated, but not impossible. Track real impact with smarter data, proxy metrics, and a multi-source strategy.
Google Ads adds Zoho CRM integration for customer match and offline conversions
Google Ads now supports direct integration with Zoho CRM, enabling streamlined access to first-party data for improved targeting, attribution, and lead conversion tracking.
How to implement a full-funnel PPC marketing strategy
Master keyword research, ad creation and landing page optimization for your awareness, consideration and conversion-focused PPC campaigns.
Google Ads Maximize Clicks: Your guide to getting more traffic
Not sure if Maximize Clicks is right for your campaign? This quick guide walks you through what it is, when to use it, and why it might (or might not) be the sweet spot between manual and Smart Bidding
5 LinkedIn Ads tests to run to drive growth
LinkedIn’s not just an awareness play anymore. Try these five ad types, tune your offer, and start pulling qualified leads into your funnel.
Why campaign-specific goals matter in Google Ads
Stop settling for generic goals in Google Ads. Here's how customizing them leads to smarter bidding, clearer reporting, and improved ROI.
Google Ads In-Market Segments: Your guide to High-Intent audiences
Learn which campaign types support Google Ads’ in-market segments, what to do if your niche isn’t covered, and their limitations.
Meta Ads for lead gen: What you need to know
Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles.
How to improve PPC campaign performance: A checklist
Get your PPC campaigns peak-season ready with this 12-step checklist covering tracking, bidding, creative, platform expansion, and more.
Value-based bidding: Why it’s key to boosting your Google Ads
Here’s how these two bid strategies can optimize your Google Ads campaigns for the most valuable actions and overall profitability.