Topic: Cyber Monday

Practical Tips To Prepare For Cyber Monday & Beyond

Cyber Monday is one of the most important (if not the most important) day to paid search professionals in America, and I’ve got some great tips and tricks to share on how to make the most of it. But first, I thought I’d share some history of the term I found at Wikipedia: The term […]

SearchCap: The Day In Search, October 1, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Adds Visited Pages, Past Hour & Fewer Shopping Sites Filtering You like it! You really like it! It being the Google Search Options feature that Google added to its search […]

Google 2008 Year-End Zeitgeist; Fastest Rising Searches

Google’s official list of the most popular search activity for 2008, aka Zeitgeist, has yet to make its debut, but the search giant has been leaking out tasty tidbits of data to get us salivating for even more search data. The fastest-rising search terms of 2008 Obama Facebook Att iPhone YouTube Fox news Palin Beijing […]

SEO

SearchBiz: Google’s Balancing Act, Mr. Schmidt Goes To Washington (?), Yahoo’s Next CEO, Autonomy Jumps The Highway, Black Friday Mixed & The Gift Of Smut-Free Free Internet Access

There’s lots of news today and from over the US holiday weekend. Much of it concerns Yahoo and Google, as it often does in this column. The big buzz generated over the weekend was from the UK’s Times Online report that there was a tentative deal reached between Yahoo and Microsoft to buy the former’s […]

PPC

SEMPO To Ring NASDAQ’s Bell

SEMPO, the Search Engine Marketing Professional Organization, has been invited to ring the opening bell at NASDAQ headquarters in Times Square on December 1st. There doesn’t seem to be a news release about it yet, but SEMPO’s Dave Williams shared all the details on SEMPO’s Facebook group:

PPC

8 DON’Ts and 7 DOs For Holiday eCommerce

The holiday season is almost upon us. It’s time to start looking over the inventory, keywords, and offers to make sure you’re ready for Cyber Monday. In today’s column we offer several things to do and important don’ts that will help you have a successful holiday season. Don’t… Blindly test Traffic in December is unlike […]

Coining A New Day: Local Tuesday

Every year, at this time of year, economic analysts, pundits, and the media pore over the fresh-from-the-till economic data to gauge how Black Friday turned out, as it is the traditional starting point for the holiday shopping season. After all, who can ignore the compelling news visuals of shoppers across the land, stacked up in […]

Shopping Engine Retrevo Redesigns, Offers Electronics “Recommendations” To Users

Just in time for Black Friday, Cyber Monday, etc., consumer electronics shopping engine Retrevo has redesigned and now says it’s using artificial intelligence, along the lines of dating sites like eHarmony, to find the perfect “match” between consumers and their would-be electronics purchases. The site seeks to simplify electronics shopping with what it calls the […]

Black Friday, Inventory Data, And Local Shopping

This Thursday is the US Thanksgiving holiday, so Friday marks the official start of the holiday shopping season for a large percentage of US consumers. Infamously known as “Black Friday” (for profit potential), many “big box” retailers will open at midnight or in the early morning hours to long lines of consumers hoping to capture […]