How to prepare your e-commerce ad strategy for an uncertain Q4
What your eCommerce ad strategy should look like for Q4 based on COVID-19’s impact in the first half of 2020 and predictions for the quarter.
Topic: Cyber Monday
E-commerce ad spend doubled as social distancing behavior took hold
Will the pace continue amid supply chain challenges?
5 takeaways for marketers from Google’s Q4 2019 earnings
YouTube disclosures finally shed some light the video giant's advertising trend.
Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead
The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have more time for profitable sales on Amazon.
Mid-market, enterprise retailers had different Google Ads holiday weekend strategies, data indicates
Daily text ad CPCs were significantly lower among mid-market retailers this year as they focused spend on Shopping ads, Sidecar found.
Advertisers increased Google Shopping spend by 32%, Amazon Sponsored Product by 50% YoY this holiday cyber weekend
Advertisers benefited from flat to moderately higher CPCs between Thanksgiving and Cyber Monday.
Last-minute paid search tactics, management tips for Black Friday, Cyber Monday success
Keep your cool this holiday weekend knowing your campaigns are in top shape.
Paid search trends to watch for the 2019 holiday shopping season
Maps will play a larger role for retailers with physical stores and while Google Shopping will likely be the star, Amazon is poised to play the Grinch.
Amazon ad revenue tops $3.5 billion in third quarter, expecting strong holiday season
Ad revenue growth accelerated in the third quarter.
Breaking down the new realities of local search: What we learned at SMX West
Experts at the San Jose event explored local rankings, Google Posts and dealing with competitors' location spoofing.
Amazon had a record-breaking holiday season, here’s how advertisers managed it
The holiday season brought improved Sponsored Brand ad copy approval times but policy enforcement was fairly inconsistent. However, new feature rollouts should continue to be helpful into the new year.
SearchCap: Delisted from Google, Cyber Monday paid search & JavaScript SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook confirms searches performed off the platform do not influence Facebook search resultsNov 30, 2018 by Amy Gesenhues The company issued an explainer on how Facebook search works. The importance of […]
Cyber Monday dominated Black Friday in paid search spend, but AOV lagged
Mobile took a bite out of average order value, but sales from paid search over the holiday period rose.
SearchCap: Bing in SwiftKey, Google My Business API & Intent Lab search insights
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing teams up with Intent Lab to add deeper AI-powered insights to searchNov 29, 2018 by Robin Kurzer The partnership aims to provide deeper insights to help marketers align their messaging […]
Google Ads showing Black Friday click, impression share trends in Overviews
Throughout the week, advertisers will be able to see how their campaigns are trending over last year.
SearchCap: Survey for agencies, Cortana app update, Bing Ads headlines, more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Help us understand how digital agencies are evolving: Take our survey Nov 15, 2018 by Ginny Marvin If you work at a digital agency, we want to hear from you. Getting […]
Google launches special Black Friday, Cyber Monday deals ad unit
Here's how you can join Google's experiment to show offers at the top of the search results for Black Friday and Cyber Monday deals.
Omnichannel shoppers collide with Black Friday and Cyber Monday, setting new records
Columnist Christi Olson shares consumer and search data from the recent holiday weekend -- and provides tips for how to use search to boost your omnichannel holiday marketing strategy.
Merkle: Black Friday, Cyber Monday sales from Google paid search up by double digits YoY
Phone sales from search ads continue to play a significant role for retailers.
SearchCap: Google Finance redesign, dynamic search results & Google Trends
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches new Google Finance features in search and drops the portfolio featureNov 28, 2017 by Barry Schwartz Check out the new Google Finance, which means many will lose the “portfolio” […]
SearchCap: Google recent searches bug, Google mobile shopping & flight search upgrade
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google home page search box now shows you recent searches by defaultNov 21, 2017 by Barry Schwartz Even former Google search executive Matt Cutts calls this new Google search behavior “super […]
Google beefs up mobile shopping results for the holidays, adds more product info & buying guides
Google has also released search trends around Black Friday and Cyber Monday-related search queries.
iProspect: 2016 mobile CPCs up 26 percent, Shopping spend up 41 percent
The agency expects to see mobile CPCs rise and CTRs fall as competition and impression volume increase in 2017.
‘Tis the season to optimize search bidding
If you manage paid search marketing and your business is retail, the weeks between Thanksgiving and Christmas probably don’t give you much time for sober reflection. Retail is intensely seasonal, and that is as true online as it is in stores. Search engine marketers generally understand the pattern, but they vary widely in how […]
Black Friday Report: Retail search ad spend shifted from text to shopping ads on desktop
Desktop spend across 2,500 popular product queries increased just marginally over the holiday weekend compared to a year ago.
SearchCap: Google’s shift to mobile-first, an interview with a Google doodler & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Five marketing automation myths busted! Nov 29, 2016 by Digital Marketing Depot A study by Forrester Consulting found that just 10 percent of marketing professionals surveyed feel they are able to […]
Now Get A Second Line Of Structured Snippets In Adwords Text Ads
Google may show two lines of structured snippets when eligible.
SearchCap: AdWords SMS Promotions, Google TLS Warnings & Yahoo Firefox UI
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Promote Black Friday & Cyber Monday Offers With AdWords Structured Snippet HeadersNov 11, 2015 by Ginny Marvin The extensions can start showing starting the week before Cyber Monday. JustWatch Claims Google’s […]
Promote Black Friday & Cyber Monday Offers With AdWords Structured Snippet Headers
The extensions can start showing starting the week before Cyber Monday.
Google Is Promoting Holiday Shopping Deals Via Text Alerts
Consumers can subscribe to get promotion and deal alerts sent to their phones.
Achieve Holiday Zen Through The Art Of Paid Search Planning
Columnist John Cosley of Bing discusses the holiday trends that impact planning and budgeting for search marketers.
Holidays Are Comin’: Preparing Your Paid Search Programs For The Festive Season
Time to start planning those Black Friday campaigns! Columnist Laura Collins shares her tips for getting the most out of your paid search campaigns this holiday season.
Thanksgiving Drove Retailers’ Highest Paid Search Revenue Gains Of The Holiday Season [Report]
Revenue rose 50 percent year-over-year, just beating out Black Friday's revenue gains of 49 percent according to Kenshoo.
SearchCap: Google News Spain Lives, Bing Predictions & Google Mobile Thumbnails
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Releases Update To AdWords Editor Version 11 With CTR Bug Fix Fix comes just a week after the initial roll out. Bing Predicts 2015 To Be The Year Of The […]
SearchCap: Bing Local Carousel, NORAD Tracker & Yahoo Search Trends
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Paid Search Revenue Gains Outpaced Retailer Ad Spend On Black Friday, Cyber Monday Over the Thanksgiving week, retailers increased ad spend on paid search by 49 percent compared to 2013, according […]
Paid Search Revenue Gains Outpaced Retailer Ad Spend On Black Friday, Cyber Monday
Over the Thanksgiving week, retailers increased ad spend on paid search by 49 percent compared to 2013, according to new data from Kenshoo. On the biggest shopping days — Thanksgiving, Black Friday and Cyber Monday — revenue increases outweighed the jump in ad spend from the previous year. Black Friday and Cyber Monday saw the […]
SearchCap: Google Local Quality Guidelines, Shopzilla Rebrands & Mobile SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 Things You Always Wanted To Know About AdWords Match Types (But Were Afraid To Ask) Even advanced advertisers have questions about the details of keywords and match types. Contributor Matt […]
Google Adds New Shopping Campaigns Tools: Auction Insights, Diagnostics Tab And More
Strange things happen during the holiday shopping frenzy — search queries sky rocket and inventory fluctuates as demand surges on certain days. Managing spikes in search volume on brand and product queries and ensuring product feeds accurately reflect inventory pose particular challenges. Today, Google announced updates to help retailers keep their Shopping campaigns running smoothly. […]
Use Holiday Search Data To Prep Your SEM Campaigns For The Upcoming Season
What are people searching for and when are people searching on Thanksgiving, Black Friday, and Cyber Monday?
Report: Search Engines Responsible For 40% Of Holiday Traffic To Retailer Websites
As part of its Consumer Insights webinar last week, marketing services firm Experian revealed search engines were responsible for driving more than 40 percent of upstream traffic to Hitwise 500 Retailer websites during the 2013 holiday season. While still representing the largest share, Experian reported search engines experienced a 13 percent drop in the amount […]