Website demographics: Know your audience & grow faster
Learn how to analyze website demographics to understand visitors, tailor content, and boost engagement with data-driven marketing strategies.
Topic: Demographic profile
Detailed demographics in Google Ads: Targeting with precision
Detailed Demographics in Google Ads is a powerful way to refine audience targeting, enhance campaign performance, and avoid wasted ad spend.
Customer segmentation models to improve the performance of loyalty marketing campaigns
Segmenting your customers is critical to your success.
Your website doesn’t need to cater to everybody — and that’s OK
When you have your target audience at the forefront and keep a business mindset of catering to them, you will see the benefits.
Nearly 60% prefer PC to smartphones for local search survey finds, but there’s a catch
There are material differences between user behaviors of different generations.
New AdWords Audience Insights Report Offers Deeper Dive Into Audience Demographics
Google VP Brad Bender says the new tool - which includes details like interests, locations and device usage - is currently rolling out.
Seniors On Social? YEP! Psychographic Targeting Hot House
Sometimes the conventional wisdom can get you in trouble. “My B2B audience isn’t on social” is one piece of conventional wisdom that, thankfully, has finally been put out to pasture (at least by companies savvy enough to know better). Conventional wisdom might also say to focus your online advertising efforts on younger generations who are […]
Find Your Facebook Audience Gold!
Welcome to the Psychographic Targeting Hot House series, a column that originally appeared weekly on aimClear blog. Because of the popularity among our readers, we’ve partnered with Third Door Media, publisher of Search Engine Land and Marketing Land, to bring you this weekly column. We love Facebook advertising for the wealth of targeting options it […]
Understanding Attribution’s Contribution To Customer Quality
Cross channel attribution management provides the benefit of insights that can inform marketing strategies by revealing the true impact that every marketing tactic, campaign and channel has on your overall marketing success. It does this by scientifically calculating the impact that every marketing touchpoint experienced by your prospects has on achieving a specific marketing goal […]
Google Plus: Big With Status-Seeking Singles; Losing Ground At Colleges & Cafes
Conventional wisdom says that Google+ is big with the tech crowd and, more specifically, with males than females. But Experian Hitwise has a different way of looking at who’s using Google+. It doesn’t dispute the conventional wisdom, per se, but adds perhaps another perspective to the discussion. In a blog post today, Bill Tancer uses […]
U.S. Census Findings Count For Local Search Marketers
Talk of the 2010 U.S. Census is heating up on the web – as local information starts to trickle out – with discussion about what national and local census figures mean for everything from politics to the Superbowl. For local search companies and marketers, the U.S. Census delivers valuable information that helps us understand who […]
Don’t Forget The Place Your Customers Call Home
A new year offers new opportunities for local search providers and small business customers to reevaluate their advertising strategies to reflect the latest consumer usage trends and economic realities. On December 31st, Yellow Pages directory publisher Idearc emerged from bankruptcy with a new name, SuperMedia, and a fresh understanding that new initiatives in the online […]
Testing In 2010: Tips & Ideas To Get You Started
If you asked some of the best online marketers in the business what one piece of advice they can give you to help make your site better, stronger or more profitable, I bet most would say “test your pages, test your techniques, and test your theories.” The one constant in search engine marketing is change. […]
Pew: Young Or Old, Search Cuts Across Age Categories
The Pew Internet & American Life Project has come out with a fairly comprehensive look at generations and internet activity, called “Generations Online.” The report segments users by age categories (i.e., X, Y, Boomers) and looks their online activities. The data were drawn from responses by thousands of users to surveys conducted by Pew researchers […]
Google Ad Planner Adds Features, Opens To Everyone
Almost five months after its debut as an invite-only beta, Google Ad Planner is now available to all Google account holders and has a few new features, too, according to Google’s announcement Monday. Ad Planner is a tool that lets advertisers identify web sites that might be good places to advertise — even web sites […]
Google Ad Planner Launches, Offers Site Demographic Profiles
Google has launched Google Ad Planner as an invite-only beta. It’s designed to allow advertisers to identify sites with demographics they’re interested in — even sites that aren’t part of Google’s advertising network.
Google Gets Demographic Targeting, But Didn’t They Already Have That?
Today Google announced that you can demographically target ads showing up on its contextual network as part of a new beta test. But back in 2006, Google rolled out what seems to be exactly the same feature.
Google And Nielsen Partner For TV Ads Demographic Measurement
Google has teamed up with Nielsen to offer demographic data to advertisers in its TV Ads program. Google is currently working with distributors EchoStar and San Francisco Bay Area cable provider Astound. Nielsen demographic data are being combined with “aggregated set-top box data” in the new program to offer the information about audiences. Nielsen extrapolates […]