If you can’t say what problem your brand solves, AI won’t either
AI is collapsing discovery, search, and purchase into a single moment. Brands without clear positioning risk getting left out of the answer.
Topic: Earth Day
Digital PR for SEO: Backlinks, authority, and rankings
Discover how digital PR boosts your SEO by earning high-quality backlinks, increasing brand visibility, and building authority.
Pinterest prohibits climate misinformation in ads, content
Pinterest says any ads containing conspiracy theories, misinformation or disinformation around climate change are explicitly prohibited.
SearchCap: Voice speaker ads, link building & Earth Day
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why do we overcomplicate link building?Apr 23, 2018 by Julie Joyce Do we overcomplicate link building to make the job look glamorous? Contributor Julie Joyce thinks we might and suggests it’s […]
Earth Day Google doodle delivers hopeful message from Dr. Jane Goodall
'Every single individual matters, every single individual makes some impact on the planet every single day,' says the renowned ethologist and conservationist.
Google marks its 19th birthday with a ‘Google birthday surprise spinner’ doodle
The spinner leads to searches for 19 different Easter egg games and quizzes launched during Google's 19 years.
SearchCap: Bing Shopping feeds, Google HTTPS & local SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 4 ways brands are losing store traffic — and how to use location marketing strategies to reverse courseApr 24, 2017 by Wesley Young Many national franchise stores are failing to appear […]
Earth Day Google doodle offers up conservation tips to help save the planet
Google is using today's doodle to promote conservation efforts and support the World Wildlife Fund, The Ocean Agency, and The Jane Goodall Institute.
Creating Google doodles that ‘Surprise & Delight’: 5 Questions with Doodler Sophie Diao
Offering a behind the scenes glance at the doodle team in action, Diao shares what she appreciates most about her work.
SearchCap: An AdWords UI wishlist, Earth Day Google doodles & an IAB report
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Improve internal linking for SEO: Calculate Internal PageRank Apr 22, 2016 by Paul Shapiro Columnist Paul Shapiro shares his method for determining what pages on your site might be seen as […]
Earth Day Google doodles highlight planet’s 5 major biomes
Created by doodler Sophia Diao, the series includes illustrations of the tundra, forest, grasslands, desert & coral reefs.
SearchCap: Google Speeds Up The Web, Expedia Goes Emoji & Hreflang
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Wanted: Session Ideas For SMX East Describe your “must see” topics and improve your odds of speaking by sharing your best session ideas with us. Google Testing Faster & Lightweight Mobile […]
SearchCap: Google Mobile Algorithm Live, Bing Image Search Explained & Emojis
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: IAB: Search Was 50% Of US Digital Ad Spend In 2014, Desktop Still Bigger Than Mobile Search was $24.6 billion of digital ad spend last year. Desktop outpaced mobile search spend […]
Earth Day Quiz: Google’s 2015 Earth Day Logo Answers The Question “Which Animal Are You?”
Today's Google Doodle serves up a search results page with an animal-themed personality quiz from EarthDay.org.
SearchCap: Recapping Google’s “Step Inside AdWords” News Event
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Marketers: Keep Calm, Carry On Everybody loves progress, but nobody likes change. This adage is particularly true any time Google announces major upgrades to AdWords. If recent comments on Twitter […]
Rufous Hummingbird & 5 Other Animals Featured In Google Logo Marking Earth Day
Today’s Google logo marks the 44th celebration of Earth Day. In honor of this day devoted to environmental policies, Google has created an interactive logo, depicting six animals from across the globe. Each of the animated illustrations includes a link to share the image of the animal on Google+, Facebook or Twitter, as well as […]
SearchCap: The Day In Search, April 22, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Adwords Adds Social Annotations, Targeting For In-App Ads To Enhanced Campaigns Starting today Google is adding functionality for social annotations and in-app ad targeting to enhanced campaigns. Social annotations, really Google+ […]
Happy Earth Day! Google Celebrates With A New Doodle
Today’s Google logo celebrates Earth Day with a new interactive doodle highlighting the many wonders of nature. The logo comes with its very own checklist of things to see, making sure users catch every detail. Google is spelled with different elements of nature from the field of dandelions that makes the “G” to the cave […]
Play The Frank Zamboni Google Doodle
Google has a special worldwide logo, aka Doodle, for Frank Zamboni’s 112th birthday. The interactive Doodle allows searchers to play the Zamboni game by cleaning the ice after it is being used by children, hockey players and ice dancers. Frank Zamboni invented the Zamboni ice resurfacer in 1949, and it’s found on virtually every ice […]
Google’s Happy July 4th Logo
Today is independence day for the United States and to commemorate the special day, Google has a special logo on the US versions of Google.com. The logo is made up of red, white and blue colors with the words of the song, “this land was made for you and me.” The song was written by […]
How To Solve The Alan Turing Google Logo Puzzle
Alan Turing’s 100th birthday is today and to honor his life, Google has one of the geekiest and mathematical logos, aka Doodles, I’ve ever seen. The logo is a representation of the look and functionality of the Turing machine, a machine that was the stepping stone for modern computing. This Doodle asks you to solve […]
The 2012 Google Father’s Day Logo
Google has a special animated logo for Father’s Day today. The logo depicts a child delivering coffee to his dad on a remote control device. The father is sitting on his chair relaxing and notices this, picks up the coffee while the child jumps out. The father then taps the child on the head as […]
Peter Carl Fabergé Google Egg Logo
Google has a special logo on their home page today for Peter Carl Fabergé, a Russian Jewelry artist, know for creating easter eggs made of jewels, gems and high-end metals. These eggs were known as Fabergé Eggs. Peter Carl Fabergé was born today 166 years ago in Saint Petersburg, Russia. His family was in the […]
The Keith Haring Google Logo
To celebrate the life of the late Keith Haring, Google has a special Google Logo (aka Doodle). Today would be his 54th birthday. He died at the young age of 31. But he was well known for his graffiti art and much of his later years he was involved in activism and awareness about AIDS. […]
SearchCap: The Day In Search, April 23, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Cutts Explains How Google Search Works Google’s head of web spam, Matt Cutts, posted a 8 minute video on how Google search works. From crawling, indexing to ranking, he gets […]
Google Grew Their Own Earth Day Logo
Google has a special Earth Day logo that flips through the various cycles of the growth of flowers and plants over time. In fact, A Google Doodler named Jen planted and grew the logo, taking pictures over time, which made up today’s Earth Day logo for Google. Here is a video of the logo in […]
Google’s 2011 Winter & Summer Solstice Logos
Today is the first day of Summer season for those in the United States and many other countries, for others it is the first day of Winter. This is also known as the Summer Solstice and Winter Solstice. For the special day, Google has logos for both, depending on which Google portal you go to, […]
Google’s Father’s Day Logo & More 2011 Logos
Today is Father’s Day in the U.S. and many other countries. To celebrate the day, Google has a special tie logo. Bing, Yahoo and other search engines have special logos and themes as well. Here they are: Google: Yahoo (animated): Yahoo (not-animated): Bing: Ask.com: DogPile: Baidu: Sogou: Search Engine Roundtable: Related Stories: Google’s 2011 Mother’s […]
Google’s 2011 Mother’s Day Logo & More Logos
Today is Mother’s Day in the United States and many many other countries and for the special day, Google and the other search engines have special logos and themes up. The logos and themes are to honor our Mothers for all they have done for us. Below is a listing of the logos from Google, […]
Google’s World’s Fair Logo For 160th Anniversary
Today on the Google home page is a special logo for the 160th anniversary of the World’s Fair. The World’s Fair was the idea of Prince Albert, Queen Victoria’s husband and took place in The Crystal Palace in Hyde Park, London, United Kingdom in 1851. This Google logo is interactive, a growing change in how […]
SearchCap: The Day In Search, April 22, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing’s Read/Write World: An Ambitious Project To Bridge Maps With Movies, Photos, Local Data & More It’s probably not something that you can wrap your head around pretty quickly. It’s also […]
Google’s Interactive Earth Day Logo
Today on Google’s home page is a special interactive Google logo for Earth Day. Earth Day this year falls out on Good Friday and for the special day, Google made a fun, animated and interactive Google logo. Ironically, it seems as if you have Pandas playing (see the Google Panda update), the logo also has […]
Those Special Google Logos, Sliced & Diced, Over The Years
I’ve been working on a project to classify all the special logos that Google has done over the years. Crazy? Perhaps a bit, but it’s interesting to see what Google has honored with special logos and the great increase in them recently. Besides, I like to organize things. Below, how Google’s special logos have evolved, […]
SearchCap: The Day In Search, April 23, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: TweetUp Scores Its Own Search Column In TweetDeck TweetUp, the new AdWords-like ad platform for Twitter has added a prime, new publishing partner: the popular Twitter client, TweetDeck. In an email […]
SearchCap: The Day In Search, April 22, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords With Ratings & Reviews Matthew Mierzejewski posted a screen capture on the Rimm-Kaufman blog, showing reviews and ratings directly in the AdWords ads. As you can see in the […]
Green Billionaires: Larry, Sergey And Google Investor John Doerr
Yes, billionaires do have a lot of “green” but they can also be green and push green causes, technologies and issues. Because it’s Earth Day and because lists and slideshows of rich people drive page views Forbes has put together what it deems the world’s greenest billionaires. Investor Vinod Khosla is ranked first. Larry Page […]
Google’s 2010 Earth Day Logo Impresses
Google posted their Earth Day doodle today and the overall impression from most people I see talking about it (via Twitter, forums and so on) is impressive. Here is a picture of Google’s 2010 Earth Day logo. Google was not the only one with a special theme or logo for Earth Day. We have logos […]
SearchCap: The Day In Search, April 22, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Earth Day Logos From Google, Yahoo & Others
Happy Earth Day everyone! Like last year we wanted to post a collection of the logos created by the search engines for today. Here they are: For the animated versions of Yahoo and AOL’s logo, see my post at the Search Engine Roundtable and for past years, see 2008, 2007, 2006, 2005 and 2004.
SearchCap: The Day In Search, April 23, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.