Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords app-install campaigns to sunset as Universal App Campaigns take overAug 14, 2017 by Greg Sterling Google says Universal App Campaigns are now delivering 50% of app downloads across its network. […]
The local home services ad product is now available in 5 metro areas in the US.
In two weeks, SEOs and SEMs will gather at largest search marketing conference on the East Coast: SMX East. SMX East will be held in New York City, September 27-29. Don’t miss your chance to get the latest SEO and SEM tactics and connect with other search marketers. Here’s what you’ll get: Tactics you can […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: It’s here: Bing Ads Editor for Mac launches in beta Jun 22, 2016 by Ginny MarvinAfter years of waiting, Mac users finally get a native desktop editor for Bing Ads with […]
Google Maps has added more than 1,000 new destinations, with an expansive collection of street views across Asia, Europe, Latin America, the US and Canada. New Singapore street views have been added for Fullerton Heritage Promenade, the Singapore Zoo, and the Marina Bay Waterfront, letting users can see what it’s like to walk along Singapore’s […]
Ahhh, the strangeness that is links. This week’s column will hopefully spark some questions, answer a few others, and also point out some weird linking related phenomena, beginning with two examples: If this search is correct, Google indexes a little over (Use Dr. Evil voice) 1 billion pages from the Yahoo.com family of domains. But, […]
The sheer number of people potentially affected by the approaching Hurricane Irene means that the web is experiencing an incredible amount of traffic from those seeking information. Hitwise reports that searches for Hurricane Irene have increased more than 2300% since August 21. Thankfully, there are plenty of resources online where people along the heavily-populated East Coast […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Help Clients Through Link Building Confusion This is my first column since returning from SMX East. Thank you to Debra, Danny, Chris, Karen, Elisabeth and everyone else who made […]
Google announced last night that the company has invested “in the development of a backbone transmission project off the Mid-Atlantic coast” that will help support future harvesting of power from offshore wind turbines up and down 350 miles of the US East Coast. The windmills have yet to be built, but this is key infrastructure […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launches AdWords Help Site For Small Business Google has announced a new website aimed at offering tips and advice for small business owners that use AdWords. It’s called the AdWords […]
I can imagine two possible consumer reactions to MediaCart, a smart shopping cart that offers video displays, personalized services, and targeted advertising to shoppers in retail stores: amazement or horror. Microsoft has teamed up with MediaCart to offer in-store ad targeting that is both behavioral and takes the concept of “location-based services” to the store […]
Education is very important to in-house search engine marketers—it’s the only way you can hope to keep up with the scrappy entrepreneurs who are constantly pushing the envelope with new tactics and techniques. There are many routes that you can go to get your education, but you should understand that in a constantly changing field, […]
Enquisite, a provider of free analytics software, has introduced a product called “PPC Assurance.” The aim of the product is to help search marketers identify whether their campaigns are performing as intended and to identify clicks that fall outside the parameters of their campaign guidelines or clicks they were billed for but never received. The […]