SearchCap: The Day In Search, March 3, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Topic: EMarketer
Report: Growth Of Paid Search Budgets Decline While SEO Budgets Increase
eMarketer’s latest report named Search Marketing Trends: Back to Basics says that in the realm of search marketing budgets, SEO budgets will increase in the next five years, while paid search budgets will decline relative to the overall marketing budgets for companies. MediaPost reports the growth for SEO campaigns will increase from 17.7% in 2009 […]
Newspaper Publishers & The Video SEO Opportunity
Grant Crowell, of ReelSEO and GC Interactive, published a whitepaper this week discussing the newspaper industry’s opportunity to tap into the increasing popularity of video consumption as a means to drive incremental site engagement and revenue streams. Full disclosure – my company, EveryZing, funded the research, however the findings, recommendations, and editorial content are all […]
Search Biz: Yahoo-MSFT Update; Google’s 20% Time Changing & Google Router Coming Soon?
The latest twist in the Yahoo-Microsoft saga comes from TechCrunch, which reports that a new group is trying to takeover Yahoo … with Microsoft’s money. The group is made up of investment bankers and Silicon Valley big-wigs, and Microsoft would loan the group the money to make it happen. If it sounds a bit complicated, […]
The Big List of 2009 Marketing Predictions
If you’ve been thinking about what’s in store for 2009, join the crowd. The start of a new year always brings out the proverbial crystal ball, but perhaps this year more than most, online marketers are trying to figure out what’s around the corner. To that end, here’s a big list of articles and blog […]
SearchCap: The Day In Search, November 25, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchBiz: MSN Staff Shuffles; GOOG Gains; eMarketer On 2009 Ad Spending
AllThingsD and paidContent.org are both reporting on staffing changes at MSN. AllThingsD calls it a case of “musical chairs,” and that seems pretty accurate based on a memo sent out by Greg Nelson of the Global Media Group. Nelson himself is now under Satya Nadella, Senior VP of Search, and Erik Jorgensen, Corporate VP of […]
SearchCap: The Day In Search, September 17, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
An Overlooked Niche: Marketing To Hispanics Online
There is no doubt Hispanics are online. And for most of them, the Internet is about connecting with their friends and family and keeping in touch with the latest happenings in their world. However, advertisers have fallen short in actively targeting this portion of the population, in particular with search marketing. Marketers are missing a […]
SearchCap: The Day In Search, August 14, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Q&A With Bill Macaitis, SVP Online Marketing For Fox Interactive Media
Bill Macaitis is the SVP of Online Marketing for Fox Interactive Media (FIM), which runs a network of entertainment sites including MySpace, Fox Sports, IGN, Photobucket, AskMen, Rotten Tomatoes, American Idol, GameSpy, Scout, and Flektor. The FIM network reaches over 171 million monthly unique visitors. Bill has over 12 years of online marketing experience with […]
SearchCap: The Day In Search, July 2, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, May 22, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, May 15, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, May 1, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web
SearchCap: The Day In Search, March 19, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
In Unexpected Move, AOL Buys Social Network Bebo For $850 Million
In a somewhat surprising move, given the speculation surrounding AOL and its future, the company has acquired number three social network Bebo for $850 million in cash. Bebo has a reported 40 million unique users on a global basis. AOL says in its press release, “Together with its AIM and ICQ personal communications network, the […]
SearchCap: The Day In Search, February 14, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, December 14, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google Earth And 3D Warehouse Opened Up To ‘Game Developers’
On the cusp of the Virtual World Conference, starting today in California, a company called Multiverse Nework has announced a partnership with Google that opens up Google’s 3D Warehouse — terrain and metadata from Google Earth — to third party use. According to CNet, Multiverse Nework offers a platform for game developers. However, the implications […]
Mobile Search Forecasts: Apples And Oranges
The Kelsey Group added its mobile forecast to the range of other forecasts out in the market. The problem with all of these is that, like local search forecasts, there are fundamental definitional issues about how the marketplace is framed and conceptualized. Kelsey says “U.S. mobile search advertising revenues to grow from $33.2 million in […]
Will ‘SmartAds’ Give Yahoo An Edge In Online Display Advertising?
The Wall Street Journal explores Yahoo’s recently debuted “SmartAds” (prior coverage here), which mix behavioral targeting with other forms of targeting and dynamic elements to deliver a reportedly better response to display advertisers. The new ad platform was tested in Yahoo Travel and reportedly performed well (2x to 3x CTRs of normal display ads) and […]
SearchCap: The Day In Search, May 1, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
How Much Is ‘Local Search’ Really Worth?
Journalists and financial analysts keep asking the question, “When will local search finally take off?” By that they mean ad spending. After all, locally targeted advertising in traditional media such as newspapers, yellow pages, radio, outdoor, direct mail, spot cable/TV and coupons easily exceeds $100 billion annually in the U.S. And consumers have already embraced […]
SEO Gains Ground, Search Ads Top In Top Performing Online Ad Tactics
eMarketer.com released a study that shows how SEO has grown 33% in 2005 to 45% in 2006 in the category of best performing online advertising tactic, whereas search ads have declined a from 52% in 2005 to 49% in 2006. As you can see, search ads are still rated the best performing online advertising strategy, […]