Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Linked Pages: Better People Search Results Microsoft Bing announced a new feature named Linked Pages. The purpose is to make the search results for you and your friends more personalized […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Testing New Search Results Design Bing is testing a new design for the search results layout. The new design seems a lot cleaner, fresher and more organized compared to the […]
Last month, market research tool provider Ask Your Target Market surveyed 400 US adults about their attitudes toward personalized search on Google. The results were reported today in eMarketer’s email newsletter. We went back to the source to check out the survey and discovered that the majority of respondents expressed ambivalence or outright dissatisfaction about Google’s […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Did Super Bowl Advertisers Take Advantage of Search Interest? Over the past couple of days, numerous stats and figures have been published about how Super Bowl advertisers took advantage (or not) […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Managing PPC Through The Fog Of Long Tail Keywords PPC managers over the years have always struggled with the right number of keywords to have in their accounts. Should you build […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Matt Cutts Convinces Some South Korean Govt. Websites To Stop Blocking Googlebot Matt Cutts, international diplomat? That might be the more appropriate title for Google’s chief spam cop. According to the […]
A new eMarketer study says that search ad spend is expected to grow 27% from 2011 to 2012, up from $15.36 billion to $19.51 billion. And by 2016, it is expected to reach almost $30 billion annually. Google will also retain dominant share of the search ad spend at 77.9%, up from 74.4% share in […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Paid Clicks Up 34% While Cost Per Click Down 8% YoY Google just posted their Q4 2011 earnings resulting in a massive quarter but not meeting expectations of investors. In […]
Mobile Search Ads Presentations from SMX East – NYC, NY, September 2011 Haven’t done mobile search ads yet? You’re missing out on a growing market! eMarketer predicts that mobile ad spend will surpass $6.5 billion in 2012. Google CEO Eric Schmidt has said that "mobile will be a larger business than the PC-Web," likely a […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New “Save To Foursquare” Button Reaches Into The Real World Publishers and developers: are you ready for another button (or buttons I should say)? Joining the Facebook, Twitter, +1 and StumbleUpon […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Does Thanksgiving Logo Early, First Ever One Sharable On Google+ Like last year, Google has launched their Thanksgiving logo a bit before the Thanksgiving holiday. The 2011 Thanksgiving Doodle is […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google+ Expands Search Options, Adds Trending Topics To Search Results Google+ has made a few tweaks to how its search function operates, and has added the obligatory trending topics its search […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Engine Market Share Remains Steady In October, comScore Says There wasn’t much change in U.S. search engine market share during October based on the latest numbers that comScore is reporting […]
Efficient Frontier (EFF) and Macquarie Capital have released a new report containing a metric that should get everyone’s attention: the firm is projecting US mobile paid search spending (including tablets) could account for up to 22 percent of total search revenues by the end of 2012. The firm’s report also contains a “less aggressive” projection […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook’s Zuckerberg To Charlie Rose: “We Just Do One Thing” Asked to reflect on the cultural differences between Google and Facebook, current Facebook COO and former Googler Sheryl Sandberg told Charlie […]
Every holiday season for retailers is filled with trepidation. There’s what retailers know. And then there’s what they think they know. This year, retailers know e-commerce sales will be up. What they think they know (or admit they can’t predict) is how the huge shadow of the sluggish economy will impact their season. It’s the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Cats & Dogs Living Together: Bing Promotes Firefox If you ever wanted proof that Microsoft has learned that for Bing to succeed, it needs to spread its wings beyond Microsoft, look […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: US Government Makes Most Content Removal Requests To Google So Far in 2011 The US government sent Google 5,950 content removal requests in the first half of 2011, more than triple […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Taking a Closer Look at the Google’s Panda 2.5 “Flux” On around September 27th, Google launched what’s being called 2.5 of its Panda algorithm. On October 5th, Google’s Matt Cutts tweeted: […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Pitches Google+ Hangout With Full Page New York Times Ad How do you spread the word about your awesome new social media network? If you’re Google, apparently you turn to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Marketing solutions at Search Engine Land Understand Your Web Visitors Without Using Cookies Multi-site Management: Challenges and Solutions Holistic Marketing: Fitting All the Pieces Together What’s the Secret to Video SEO? […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Low PageRank & Bad Spelling May Go Hand-In-Hand; Panda, Too? If your website and/or web pages have low PageRank, it’s possible that they also suffer from poor spelling and grammar. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Analytics Webmaster Tools SEO Reports Now Available In June, Google released a limited beta of Webmaster Tools integration with Google Analytics, where you can view search query data from Webmaster […]
Online search is largest slice of the advertising pie, with 49 percent of all spending according to the IAB’s recent report. But paid search has also been significant in driving mobile advertising revenues. Source: IAB A new mobile ad spending forecast out today from eMarketer argues that US mobile advertising revenues will cross the $1 […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Dear Bing & Yahoo: Pushing Deck Chairs Around Isn’t A Good Plan I swear, it’s like watching the Titanic having run into that iceberg, as Bing and Yahoo try to figure […]
Fairsearch.org has released findings from a new study that raises serious and important issues about Google, its influence on searcher behavior and whether the search giant’s actions are deliberately hindering competition. Unfortunately, the study results are tainted by flawed methodology and a blatant anti-Google bias, implicitly favoring the agendas of the companies that sponsored the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Confirmed: Bartz Out As Yahoo CEO Details are very sparse, but All Things Digital is reporting that Carol Bartz’s rocky tenure as Yahoo CEO has ended. All Things Digital reports that […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Nearly 90% Of Twitter Users Follow Brands & Just 10.9% Of Users Find Promoted Tweets To Be Annoying In a new article from eMarketer and Lab42, information was released around brands […]
In a new article from eMarketer and Lab42, information was released around brands and Promoted Tweets. Surprisingly, 89.4% of users polled stated that they follow a brand’s Twitter account. Most users (30.6%) follow 1-5 accounts and 8.2% follow over 50 accounts: Additional information from the report showed promising results about Twitter’s Promoted Tweets product. Overall user sentiment […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook’s ‘Like’ Button Declared Illegal In Germany Citing violations to the countries strict privacy laws, the Independent Center for Privacy Protection (ULD) called for all Facebook ‘like’ plugins to be removed […]
She was supposed to help turn around the company, but Yahoo’s CEO Carol Bartz may soon be the one in turnaround because of another mixed or mediocre quarter. The search alliance and revenue share with Microsoft was partly blamed for Q2 revenues being down compared the same period last year: Revenue excluding traffic acquisition costs […]
Search ad revenues remain the driving force behind the big search engines, Google and Microsoft’s Bing. However, the rise of display advertising and the threat of “new” competitors in the display arena, such as Facebook, are causing the search engines to scramble for a way to get a bigger piece of the display pie. While […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hot At Sphinn: Automated Tweeting Pros/Cons, Deleting PPC Keywords & More Another busy week of discussion last week on our sister site, Sphinn, with more than a third of the published […]
There are a couple of new search and display ad forecasts out from eMarketer. They run through next year with Google increasing its dominance of search advertising, while Facebook steals the top slot from Yahoo in display. The firm sees Google US search ad revenues opening up a bigger lead despite Bing’s gains among consumers. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Up Close With Google’s Search By Image: Hits, Misses & More Earlier this week at its Inside Search event, Google announced a new way to search the web called Search By […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Voice Search & Search By Image Comes To Desktops Mobile innovation is fueling Google’s search offerings for the desktop, as the company today announced two new search interfaces — Voice […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Market Share Static, 2.2 Billion Local Queries On Google ComScore released its May 2011 search market share rankings this afternoon. The data essentially show no change from last month in […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing’s “Honey Badger” – An Upgrade To Webmaster Tools This morning at our SMX Advanced conference, Bing’s Stefan Weitz announced “Honey Badger” — Bing’s latest upgrade to its Webmaster Tools. Weitz […]
Search will bring in $14.4 billion this year in the U.S., representing 46.1% of total online spend, and it will continue to command the lion’s share of spend through 2015, according to a new forecast by eMarketer. The big picture for U.S. online ad spending is looking bright, as well. EMarketer expects the sector to […]
This is the fourth and final installment of our Link Building Blueprint series, as a refresher here are the first three posts: Part 1 – A Link Building Blueprint: The Foundation Part 2 – Utility Linking Part 3 – Proven Ways to Use Content to Attract Links Our blueprint has, up to this point, outlined […]