Topic: EMARKETER

SearchCap: Google Losing Mobile Ad Share, Google Sends Mobile URL Redirects Warnings & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Marketing Expo (SMX) Advanced Begins Next Week – Join us! SMX Advanced takes place next week, June 10-12 in Seattle. Learn actionable new tactics, find inspiration, discover solutions to your […]

Report: Google Losing Share Of Mobile Search Ad Market

Data aggregator and prognosticator eMarketer is out with a new mobile advertising forecast that shows Google losing share of the mobile search ad market. The company says that apps are taking their toll on Google’s mobile ad dominance. The firm says that US mobile advertising in total will be $17.73 billion this year. That would […]

SearchCap: The Day In Search, March 13, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Working On A Softer & Gentler Panda Algorithm To Help Small Businesses Google’s head of search spam, Matt Cutts, announced at Search Marketing Expo that his search team is working […]

SearchCap: The Day In Search, December 19, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Latest Transparency Report Shows Rise In Content Removal Requests From Russia & Turkey Google announced today it has released its eighth Transparency Report since 2010 when the search engine began […]

SearchCap: The Day In Search, December 5, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Test Begins: Do Google Shopping & Other Shopping Search Engines Give You The Best Deals? It sounds pretty damning. Two recent surveys suggest that Google Shopping isn’t leading searchers to […]

SearchCap: The Day In Search, October 23, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Yahoo-Microsoft Search Tensions On Public Display In Court Ruling Microsoft has essentially had to sue Yahoo to get the company to fully comply with the terms of their 2010 “Search Alliance” […]

SearchCap: The Day In Search, September 9, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Adds Automatic Authorship With Google+ Sign In Google announced an even easier way to get your picture into the Google search results by adding automatic author attribution through Google+ signin. […]

SearchCap: The Day In Search, August 29, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Foursquare Now: Update Intros Location-Aware Alerts Call it “Foursquare Now.” Today the company announced that it would begin rolling out a new push recommendations feature, initially to Android users and later […]

SearchCap: The Day In Search, August 22, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Now Gains Car Rental, Concert Tickets, Reminders While You Search & More More cards have come to Google’s predictive search service, Google Now, including information to alert you to your […]

Majority Of Mobile Ad Spend To Go To Search — Forecast

In an updated digital and mobile advertising forecast, eMarketer has projected that mobile search will be worth more than $15 billion in the US by 2017. Accordingly, it will lead all other types of mobile advertising, similar to its current position online. Display advertising will follow with $14.5 billion by the end of the forecast […]

SearchCap: The Day In Search, August 6, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Introducing “In-Depth Articles” To Search Results Google is rolling out “in-depth” articles this morning. We previously wrote about the test when it appeared a couple of months ago. In-depth articles […]

SearchCap: The Day In Search, July 22, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Agrees To Settle Lawsuit Over Passing Search Queries To Third Parties Google has agreed to settle a class-action lawsuit that stems from two searchers accusing the company of sharing their […]

SearchCap: The Day In Search, July 18, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Enhanced Campaigns Countdown: 10 Best Images That Told Us How You Really Feel T-minus just days until Google flips the switch on AdWords Enhanced Campaigns. For a bit of a break, […]

SearchCap: The Day In Search, June 4, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Search Your Own “Pins” On Pinterest Pinterest announced a new, useful search feature that allows you to filter your search results to just your own Pins. You can now search for […]

Microsoft Search Ad Revenue Estimates Get Major Downgrade; Google Retains 74% U.S. Market Share [Report]

eMarketer has issued a major revision to its predictions for Microsoft’s U.S. search ad revenue. The latest estimates peg Microsoft net search ad revenue at $660 million last year and $890 million this year, down substantially from the previous estimates of $1.41 billion last year and $1.84 billion expected this year. The downgrade is based […]

SearchCap: The Day In Search, May 6, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Ignites Controversy By Using “Palestine” On Homepage Google has been at the center of heated geo-political controversy before, usually around disputed place names or borders on maps. A new controversy, […]

SearchCap: The Day In Search, April 24, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Adds Green Arrows To View Cache, Similar Pages & To Share Results On Google+ Google has updated how you access the cached pages, similar results and how you share search […]

SearchCap: The Day In Search, April 9, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: The Date: Enhanced Campaigns Rollover Starts July 22 Paid search managers: mark your calendars. Buried toward the bottom of today’s announcement on ad group-level mobile bids becoming available in enhanced campaigns […]

SearchCap: The Day In Search, April 5, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: If Search Results Were NCAA Championships, Then All Bets Would Be On Louisville The data analytics firm Chitika has created an infographic showing search volume for the final four teams in […]

SearchCap: The Day In Search, April 1, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How To Manage PPC Closely To A Budget A few weeks ago, at SMX West in San Jose, George Michie of RKG, was talking about the challenges of managing enterprise-level PPC […]

SearchCap: The Day In Search, February 27, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Gmail Search Field Trial Adds Calendar Results To Google Search Google keeps increasing the amount of information it will show from your Gmail account within your Google searches, if you’re part […]

SearchCap: The Day In Search, February 12, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Updates Pro Accreditation Training; Exam Is Now Free Bing has announced updates to its Bing Ads Accredited Professional Program for search marketers looking to get certified as “Pro Bingers”. […]

SEO

Is Your Local Pricing Strategy Blocking Search Engine Spiders?

eMarketer’s recent report on Global e-commerce growth showed online sales globally exceeded $1 trillion in 2012. They further indicate that global e-commerce will grow by an additional 19% in 2013, with the Asia-Pacific region surpassing North America in online sales. This reemphasizes the importance of articles like Andy Atkins-Krüger’s recent article on international pricing strategies and […]

SearchCap: The Day In Search, December 12, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Updates SafeSearch Filter In Image Search Google has changed the default behavior of their image search to work similarly to how web search works. Now when you search for less […]

SearchCap: The Day In Search, December 6, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Nokia Partners With Xyo To Power “Replacement App” Search For Windows Phones One of the persistent criticisms of Windows tablets and Windows Phones is that they just don’t have the app […]

SearchCap: The Day In Search, December 5, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdSense Text Ads Get Biggest Makeover In Recent Memory In a nod to consistency across platforms and the growth in mobile usage, Google has overhauled its AdSense text ads to be […]

SearchCap: The Day In Search, October 15, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: DuckDuckGo’s New Video Targets Google’s “Filter Bubble” Of Personalized Results DuckDuckGo’s ongoing mission to challenge Google (and other search engines, but mainly Google) on privacy issues has taken another turn with […]

SearchCap: The Day In Search, September 20, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The E-commerce Product Video That Increases Revenue Per Visit Which video recipe will make your cash register ring more often and more loudly? It was the end of a 12-hour video […]

SearchCap: The Day In Search, September 13, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Emma Watson: Most Dangerous Celebrity Search Object, McAfee Says Hey Emma Watson fans: Be really careful about clicking on those search results. McAfee, the security technology company, says Watson is 2012′s […]

SearchCap: The Day In Search, September 6, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Offers Own Version Of “Pepsi Challenge” Against Google: “Bing It On” Surely you remember (or have heard about) the now classic “Pepsi Challenge” ad campaign from the 1970s and early […]

SearchCap: The Day In Search, August 31, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search In Pics: Google Belly Dancer, Ask.com Summer Party & Android Claw Crane In this week’s Search In Pictures, here are the latest images culled from the web, showing what people […]

SearchCap: The Day In Search, August 29, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Apollo’s Giant Leap In Computer Power Is One Small Step For Searchkind With the Apollo moon missions on many minds, after the death this weekend of the first moonwalker, Neil […]

SearchCap: The Day In Search, August 24, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search In Pics: Android Noogler, Google Paper Towels & Big Yahoo Ball In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat […]

SearchCap: The Day In Search, June 13, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing’s May Search Updates: Domain Cleanup, Recourse Links, Related Searches Back in March, Bing began sharing regular updates about changes that it’s made to search quality and the user search experience, […]

IAB: Paid Search 62 Percent Of Global Mobile Advertising Revenue In 2011

The IAB released global mobile ad revenue estimates for 2011, building on its earlier release of US mobile ad revenue data. The IAB says that total mobile ad revenues, on a global basis, were $5.3 billion last year. (See our related Marketing Land coverage.) One of the most striking things about the report is how much paid-search dominates […]