SearchCap: The Day In Search, March 27, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tips For Multinational Mobile Site Optimisation In previous posts in this column, I’ve covered the intricacies of multinational search from a technical SEO’s standpoint. Leveraging multinational markup while clearing up in-site […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Tips For Multinational Mobile Site Optimisation
In previous posts in this column, I’ve covered the intricacies of multinational search from a technical SEO’s standpoint. Leveraging multinational markup while clearing up in-site duplicate content and avoiding multinational homepage calamities is no easy matter to coordinate for big site SEO. Bringing all of those strategies to bear, and then also attempting to integrate […]
- 10 More Content Ideas To Improve Organic Visibility
In my last article, I outlined 10 ideas for adding content to a website and other Web venues to help improve organic visibility. Here are 10 more content ideas that should help improve organic visibility, incoming links and social engagement, and often help increase conversions on a website. 1. Surveys If you have a decent amount of […]
- Why A Diverse Link Profile Is More Critical Than Ever
I really hate reading articles where people say “I told you so” or blast someone’s techniques, but the recent crackdown and deindexing of blog networks is a great lesson in what can happen if you rely on any one method in link building. I know people who run these types of networks and I know people […]
- Google Logo For Mies van der Rohe 126th Birthday
Google has a special logo today for Ludwig Mies van der Rohe 126th birthday. He was born in Germany and lived there until 1944. He then moved to American and lived there until he died at the age of 83 on August 17, 1969 in Chicago, Illinois. He was most well known for his work […]
- Survey: 87 Percent Of iPhone 4S Owners Use Siri Monthly
Siri is popular but its usage is limited, according new survey research from Parks Associates. The firm surveyed 482 iPhone 4S owners and asked about their usage of the virtual assistant. High level findings from the survey were published today by the Wall Street Journal. Parks Associates found the following: 87 percent iPhone 4S owners […]
- Want To Speak @ SMX Advanced? Here’s How
The agenda is live, and we’re now accepting submissions to speak at SMX Advanced 2012, Seattle, WA, on June 5-6, 2012. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please […]
- The Double-Edged Sword Of Social Media
As an Internet marketing professional, I love the power, influence, and reach that social media has to offer. Online venues such as Facebook, Twitter, and Google+ enable a level of instant human outreach that is unparalleled in history. For example, if you are a fan of a TV, movie, music or sports celebrity, your ability […]
- SMX Advanced Agenda Posted: Over 20 Expert Only SEM Sessions – Register Now!
Join the most accomplished search marketers in the world at SMX Advanced June 5-6 in Seattle. Check out the full agenda, featuring two days of experts-only sessions, keynotes and the highest-level networking anywhere. Participate in hour-long keynote conversation with Google’s Matt Cutts. Don’t miss out on the only conference designed for experienced search marketers. Register […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Discounts Drive Email & Facebook Signups; Too Much Contact Drives Them Away, Study Says
- ComScore: Value And CPMs Are Out Of Whack
- Rumor: Google Launching Third-Party Commenting System To Compete With Facebook
- Google Closing The Loop With New “Offer Rewards” Program
- Is Google’s “Over Optimization Penalty” Its “Jump The Shark” Moment In Web Search?
- Facebook Analytics: 3 Killer Metrics To Calculate Using Data From Facebook Insights
- Report: Google Spent $213M Advertising Itself In 2011, Including $70M On TV Ads
- Google Adds “Play” To Its Navigation Bar, Pushes New Google Play Content Area
- Yahoo Meme Shutting Down On May 25th
Search News From Around The Web:
Applications & Portal Features
- Google Drive: Finally coming this April, gigaom.com
Business Issues
- Google under fire in UK MPs report into privacy, BBC News
- Yahoo Brainiac Drain Continues: Goodbye to Broder, Mao, AllThingsD
Local, Maps & Mobile
- Can Customers Find You? How Mobile Search Leads to Local Results, revenews.com
- Introducing the Store Locator Utility Library, Google Geo Developers Blog
- Take a train through the Swiss Alps with Street View, Official Google Blog
- Take a train through the Swiss Alps with Street View, Google LatLong
Searching
- Bing and Skype – Better Together, Bing Search Blog
- Former Googlers Launch YC-Backed Dealupa: A PageRank For Daily Deals, TechCrunch
SEM Industry
- The women who made SEO great, SEO Copywriting
SEO & SEM
- 3 Reasons You Should Consider Adding Microsoft Advertising adCenter to Your #PPC Mix, adCenter Blog
- 40+ SEO Tools of the Trade, Search Engine Watch
- Basic Guide to Implementation & Impact of Video Rich Snippets, Rise Interactive
- Do you recommend using special characters in URLs?, YouTube
- Essentials to keep in Mind While Building a Website – The SEO Point of View (Part 4/4), Search Engine People
- How Important is Online Visibility?, Search Engine Guide
- Impact of Organic Ranking on Ad Click Incrementality, Official Google Research Blog
Video, Music & Image Search
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