Instacart brings retail media targeting to TikTok Ads Manager
The partnership lets CPG advertisers use Instacart’s retail data to target high-intent shoppers and track purchases directly within TikTok.
Topic: Fast-moving consumer goods
Uber Advertising partners with Instacart to expand CPG reach
The partnership enables CPG brands to extend campaigns across both platforms and reach millions of high-intent grocery shoppers in the U.S.
Instacart rolls out off-platform Google Shopping ads for CPG partners
Advertisers use these ads to reach high-intent Google users and deliver products within an hour for an improved user experience.
TikTok launches new ad performance measurement tools
The platform's new Cross-Channel Partners and Lift Partners features offer deeper insights into the customer journey.
Instacart IPO: 7 key takeaways for advertisers
Here's what we learned about Instacart advertising from the company's S-1 filing, as the company prepares for public trading next month.
Ask Instacart brings generative AI to Instacart’s search experience
Instacart's new search experience will feature sponsored product campaigns from consumer packaged goods (CPG) brands.
Demographic audiences double the reach of narrow interest audiences, Facebook says
However, both strategies perform similarly when reach is comparable.
Heineken USA builds ‘golden consumer records’ to enable 1:1 relationships with customers
The alcoholic beverage company shares how it overcame third-party data challenges by launching a first-party data strategy.
Amazon extends Sponsored Products to AmazonFresh for CPG brands
Consumer packaged goods brands can extend their campaigns to their products sold in the AmazonFresh delivery program.
Some large search budgets are moving to Amazon, say agency executives
A small survey of agencies found some advertisers are making large moves to Amazon advertising.
Search ads generated 50 percent of digital revenue in first half of 2016
Mobile was the driver of overall growth, with mobile search ad revenue approaching desktop levels.
4 Surprising Ways CPG Brands Are Using Paid Search For Brand Marketing [Study]
Consumer packaged goods (CPG) manufacturers have been spending an average of $6.2 million monthly on Google AdWords in the US over the past three years, according to a new AdGooroo study which looked at ad impressions between August 2012 and July 2013. All of the CPG companies engaged in brand marketing, but AdGooroo found that […]
SearchCap: The Day In Search, September 10, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Removed The Pirate Bay From Instant Search TorrentFreak reports Google has removed The Pirate Bay from showing up in Google’s search suggestions within Google Instant Search. Google Instant Search will […]
CPG & Paid Search: 4 Tips to Build Deeper, More Cost-Effective Bonds With Consumers
Paid search at its core is a dynamic, competitive, ever-changing auction space where retailers and brands alike are competing to get in front of the same consumer. But with so many different calls to actions, different price points, and different sources of information appearing within every search, how do you set your brand apart and create a loyal consumer in an efficient and affordable way?
SMX East 2010 Slide Video: Search & Diapers – A Tight Fit? Search Marketing & Consumer Packaged Goods
Search & Diapers – A Tight Fit? Search Marketing & Consumer Packaged Goods Presentations from SMX East, October 2010 Why on earth would manufacturers of consumer packaged goods – typically inexpensive, low-margin commodity items – be interested in search marketing? Because search is uniquely positioned to strengthen brand loyalty, engage community, and even facilitate online […]
Boosting Consumer Packaged Goods Brand Awareness Through Paid Search
All Steve wanted was tooth-whitening toothpaste. Instead, he got 282,000 search results. Not surprisingly, he didn’t know where to click. Suffice it to say, he felt a tad lost in the sea of search. But such information overload actually represents an opportunity for savvy CPG marketers. Understanding The Opportunity Today, brand awareness is king. A […]
Search Engine Land’s SMX East 2010 Comes To NYC: Why You Should Go!
In less than two months, Search Engine Land’s SMX East search engine marketing conference comes to New York City from Oct. 4-6. Involved with generating business for your company? You should be there, to ensure you’re keeping up with the burgeoning medium of search. SMX East isn’t just for search marketers, though there’s plenty for […]
SearchCap: The Day In Search, December 10, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google, “Sicko” Opinions & Issues With Playing Ad Agency
A pitch on an official Google blog to get the healthcare industry to spend money on positive advertising in reaction to Michael Moore’s documentary Sicko raised more than a few eyebrows today. A follow-up post with the author asking people not to take her opinion as Google’s own doesn’t solve the bigger issue — Google […]