Google confirms spam policies apply to AI Overviews and AI Mode
Google clarified that spam tactics aimed at influencing AI-generated answers in Search can violate its existing spam policies.
Topic: Generative AI
Condé Nast expects search to become a single-digit of its traffic
After years of Google algorithm updates and huge SERP changes, Condé Nast now plans its business as if search traffic barely exists.
Why vibe coding is becoming an SEO advantage
The biggest SEO gains increasingly come from interactive experiences that remove friction and answer intent immediately.
The legal consequences of using AI — and the safest way to do it
AI creates growing risks around copyright, privacy, misinformation, and compliance. Here’s how organizations can reduce legal exposure.
SEO’s new goal in 2026: Recognition, not rankings
Visibility today depends on authority, citations, entity clarity, and brand presence across the broader web — not just SERP position.
How China’s fragmented search ecosystem is reshaping SEO in 2026
Baidu still drives B2B demand, while AI and ecommerce platforms reshape discovery. Here’s how to stay visible across both.
Unifying the search experience for real growth in 2026
Your customers see the whole SERP. You should too.
7 tools for doing AEO right now
From AI assistants to analytics platforms, here’s how to use today’s tools to understand and work on your visibility in AI answers.
Why AI visibility starts before search and ends with citations
Most visibility is shaped before the query. Learn how influence, entity signals, and original data determine who AI systems cite.
Inside ChatGPT ads: What the data tells us and what’s coming next
Adthena is tracking 50,000+ daily ChatGPT ad placements across 600+ advertisers. Here's what full rollout means for your campaigns.
From paid clicks to answer equity: Your new 2026 search strategy
AI is crushing CTR. Learn to swap rented clicks for authority that powers answers, stabilizes leads, and protects margins.
What blog posts should you write to be mentioned in ChatGPT?
A new ChatGPT fan-out analysis finds a strong bias toward commercial intent. Here's what it means for your content strategy.
4 signals that now define visibility in AI search
Rankings don’t guarantee visibility in AI search. Four signals determine which brands appear and how they’re described.
Searchers just want you to be helpful
AI search is raising the bar, not changing the goal. Create content that answers real questions with clarity, depth, and expertise.
New data: 77% use AI to shop. Nearly 1 in 3 won’t let it spend.
More than 3 in 4 people use AI for shopping — but trust drops to $0 when money’s involved. What that means for AI commerce in 2026.
Adthena launches Google Ads-to-ChatGPT conversion tool
Adthena's new tool lets advertisers repurpose existing search campaigns for ChatGPT, making it easier to shift budgets and campaign set-up.
Cultural SEO: A practical framework for Spanish markets in AI search
AI systems flatten Spanish markets into a single default. Learn how to build market-specific signals across content, retrieval, and entities.
Automate the busywork: 8 SEO tasks you shouldn’t do manually
Identify repeatable SEO tasks and build simple automation workflows so you can focus on strategy, QA, and decision-making.
Google’s Liz Reid on AI search changes, query shifts, and AI slop
As queries grow longer and less keyword-driven, Google's Search VP says AI is reshaping search intent, monetization, and content visibility.
Query fan-out in AI search: What is it and how does it work?
Discover query fan-out: what it is, how it works, and how understanding it can improve your content strategy for AI search visibility.
Is Google Ads Asset Studio a game changer? Not so fast
Asset Studio speeds up ad creation, but limited control, workflow trade-offs, and shifting responsibilities complicate the picture.
AI traffic converts better than non-AI visits for U.S. retailers: Report
AI traffic to U.S. retail sites is up — and it's converting better than traditional channels like paid search, according to new Adobe data.
Why log file analysis matters for AI crawlers and search visibility
Track how AI crawlers access your site, identify crawl gaps, and understand what content gets missed using log file data.
AI search adoption isn’t equal and income is driving the divide
Higher-value audiences are adopting AI faster, fragmenting search behavior and reshaping decisions before the click.
Merchant API lands in Google Ads scripts ahead of Content API sunset
The new Merchant API gives advertisers more scalable, feature-rich tools to manage product data while preparing for the Content API sunset.
How to use AI prompts to generate better ad campaigns
Turn AI into a strategic ad partner with prompts that help reveal buyer emotions, high-intent audiences, and objections.
AI Overviews optimization guide: How to rank in generated results
Learn how to optimize your content to rank in Google AI Overviews. Get expert tips on brand authority, content coverage, and which keywords to target.
Google AI Overviews: What are they and how are they triggered?
Learn what Google AI Overviews are, how they work, and what triggers them — plus how they impact your website traffic and SEO.
How to design content that AI systems prefer and promote
See how passage-level retrieval works and why answer-first, well-structured content is more likely to be surfaced and reused.
If you can’t say what problem your brand solves, AI won’t either
AI is collapsing discovery, search, and purchase into a single moment. Brands without clear positioning risk getting left out of the answer.
Why AI search is your new reputation risk and what to do about it
From Reddit threads to repeated claims, learn how AI search constructs brand narratives — and how to audit, correct, and influence them.
Why your content doesn’t appear in AI Overviews (even if it ranks in the top 10)
Top rankings don’t guarantee AI Overview visibility. Learn how to optimize for retrieval, structure, and citations.
Build your own AI search visibility tracker for under $100/month
Follow a practical framework to build an AI visibility tracker using vibe coding across ChatGPT, Claude, Gemini, and Google.
What the ‘Global Spanish’ problem means for AI search visibility
AI models collapse Spanish-speaking markets into one, mixing countries, regulations, and context into answers that don’t hold up in practice.
Google brings its Veo video generation model to Google Ads globally
Veo lets advertisers turn up to three static images into 10-second videos ready to serve on YouTube — no video production required.
YouTube test replaces video titles with AI summaries
YouTube test swaps video titles for AI-generated summaries, forcing taps to see content and raising concerns over accuracy and brand voice.
Stop chasing Reddit and Wikipedia: What actually drives AI recommendations
AI citation data is easy to misread. Acting on it often creates noise, risk, and weak signals instead of real visibility.
Google adds seasonal creative theming to PMax asset groups
Google's Asset Group Theming lets advertisers clone and apply seasonal themes to PMax asset groups, without touching the original.
The parts of Performance Max you can actually control
Focus on what you can control in Performance Max to reduce wasted spend and improve efficiency with search terms, placements, and targeting.
How to optimize influencer content for search everywhere
Turn creator content into search inventory with keyword briefs, platform research, and SERP tracking across TikTok, Google, and AI.