1/3rd of publishers say they will block Google Search AI-generative features like AI Overviews
42% said they would not block Google and 25% are still unsure.
Topic: Generative AI
Google Ads API v23 brings PMax data, richer invoicing, scheduling
Google’s v23 Ads API speeds up releases while adding deeper Performance Max insights, AI-driven audiences, and more granular reporting.
AI recommendation lists repeat less than 1% of the time: Study
AI recommendations vary widely, even when prompts are identical. New data shows intent is consistent, but position tracking is mostly noise.
The future of search visibility: What 6 SEO leaders predict for 2026
AI search now handles discovery, decisioning, and transactions. Here’s what that means for SEO strategy in 2026.
Inside Meta’s AI-driven advertising system: How Andromeda and GEM work together
Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives results in 2026.
Google may give sites a way to opt out of AI search generative features
You may soon be able to tell Google to not use your content for AI Overviews, AI Mode and other search AI features.
Yahoo debuts Scout, an AI search and companion experience
Yahoo Scout is Yahoo's come back to search, using AI, its massive network and data to give you a more fun AI search experience.
From searching to delegating: Adapting to AI-first search behavior
As AI replaces clicks with answers, user engagement moves deeper into the funnel. Here’s how SEO and content strategies must adapt.
A smarter way to approach AI prompting
Prompts describe tasks. Rubrics define rules. Here’s how rubric-based prompting reduces hallucinations in search and content workflows.
How digital marketing agencies are adapting to AI search
Ten agencies explain how they retooled SEO, metrics, and client strategy as AI answers cut clicks, shorten journeys, and reward brand authority.
Organic search traffic is down 2.5% YoY, new data shows
SEO isn’t dead. New data confirms it: traffic grew at the largest sites, and the sharpest declines were felt by the top 100 to 10,000 sites.
Why LLM-only pages aren’t the answer to AI search
Creating pages only machines will see won’t improve AI search visibility. Data shows standard SEO fundamentals still drive AI citations.
SEO in 2026: What will stay the same
Hype cycles come and go. But real SEO gains still depend on trust, crawlable data, and meeting user needs — not chasing the latest novelty.
What is GEO (generative engine optimization)?
Learn how Generative Engine Optimization (GEO) helps your content get retrieved, interpreted, and cited inside AI-generated answers across ChatGPT, Perplexity, and Google AI Overviews.
AI for video advertising: 5 best practices for PPC campaigns
Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.
News publishers expect search traffic to drop 43% by 2029: Report
AI answers are taking clicks from publishers. Media companies warn that Google Overviews and chat experiences are speeding up traffic loss.
Why copywriting is the new superpower in 2026
AI didn’t kill copywriting. It killed low-grade informational SEO. Persuasion, positioning, and clarity now matter more than traffic volume.
Google AI Overviews are tested and removed based on engagement
Google tracks how users behave and only shows AI Overviews in Search when they actually add value, said Google VP Robby Stein.
YouTube is no longer optional for SEO in the age of AI Overviews
As search shifts to AI-driven answers, YouTube is becoming key source material. Brands that underinvest in video risk losing visibility.
Google’s John Mueller on SEO vs. GEO: Focus on audience behavior
AI isn’t going away, but Mueller says strategy beats semantics. Focus on how users really find and engage with your site.
Why OpenAI paused ChatGPT ads to fight Google’s Gemini
OpenAI bets its future on a distraction-free experience, sacrificing ad revenue to stop Google’s ecosystem from winning the AI crown.
Help us shape SMX Advanced 2026. You could win an All Access pass!
Tell us what you want to learn about and who you want to hear from at SMX Advanced taking place June 3-5 at the Westin Boston Seaport.
How to earn brand mentions that drive LLM and SEO visibility
LLMs look beyond backlinks to context and co-occurrence. Here’s how brand mentions shape AI search rankings – and how to act on them.
A 90-day SEO playbook for AI-driven search visibility
Answer-first content, structured data, and authority signals shape AI-driven search. This 90-day plan explains how to put them into practice.
The complete guide to topic clusters and pillar pages for SEO
Learn how topic clusters outperform keywords—boost authority, engagement, and rankings with proven frameworks built for today’s AI-driven search.
Top 10 PPC expert columns of 2025 on Search Engine Land
PPC vibe coding, CPC inflation, critical PPC tactics, and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2025.
Top 10 SEO news stories of 2025
SEO vs. GEO. AI Mode expands. AI Overviews kill clicks. Goodbye, num=100. These were among the most popular and biggest SEO stories of 2025.
OpenAI discusses an ad-driven strategy centered on ChatGPT scale and media partnerships
OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for advertisers while reshaping digital marketing.
Featured snippets: How to win position zero
Learn how to optimize for featured snippets with structured content, query matching, and semantic formatting to boost visibility, authority, and zero-click reach.
AI search is growing, but SEO fundamentals still drive most traffic
AI is changing search, but traditional SEO still drives most traffic. Real-world data shows which tactics continue to perform.
Google vs. publishers: What the EU probe means for SEO, AI answers, and content rights
An antitrust case puts AI Overviews, opt-outs, and zero-click visibility under scrutiny amid growing debate over content use and attribution.
From SEO to GEO: How marketing leaders stay visible in AI-driven search
Here are four ways to evolve your SEO strategy and boost visibility in AI-powered search.
New AI Visibility Awards spotlight brands thriving in AI-generated search results
Semrush’s new AI Visibility Awards reveal which brands are winning trust — and share of voice — in AI-generated search results.
AI Overview fan-out rankings boost citation odds by 161%: Study
Analysis of 10,000 keywords shows pages ranking across Google AI Overview fan-outs account for over half of all citations.
Proxies for prompts: Emulate how your audience may be looking for you
As search shifts from keywords to prompts, learn how SEOs can use data proxies to understand AI search behavior and track visibility across platforms.
Google rolls out Gemini 3 Flash to AI Mode in Search globally
Google said AI Mode will deliver faster, smarter answers and tackle complex questions, comparisons, and planning with stronger reasoning.
Google’s Danny Sullivan: SEO for AI is still SEO
AI search is not changing SEO fundamentals. Google's Danny Sullivan says to keep doing things that will make you successful in the long term.
4 marketing problems AI can actually solve right now
How serious marketing teams are using AI to move faster without cutting corners.
The enterprise blueprint for winning visibility in AI search
What it takes to operationalize entities and schema across large organizations, without breaking governance or increasing technical debt.
Google says doing optimization for AI search is ‘the same’ as doing SEO for traditional search
Build great sites, great content, for your users, according to Nick Fox, SVP of Knowledge and Information at Google.