AI models favor familiar brands in search: Study
The analysis of AI searches found 63% of brand-specific searches involved one of each model's five most familiar brands.
Topic: Generative AI
Google tests AI-generated descriptions in Shopping ads
Google extends its AI-generated ad description test to Shopping ads, expanding it experiment they confirmed earlier this month.
How to turn news articles into assets for AI search
Liquid content gives publishers more ways to package, distribute, personalize, and monetize journalism as audience habits shift.
AI halftime report: H1 2026
AI search grew, token spending surged, software stocks fell, and publishers lost traffic. Here’s what H1 2026 revealed about AI’s impact.
Ghost citations: Why AI search cites your content, not your brand
Around 40% of AI citations leave the source brand unnamed, exposing a blind spot in how companies measure visibility in AI search.
Putting Google Ads AI Max’s automated ad copy to the test
See where AI-generated assets helped ecommerce, B2B, and B2C campaigns — and where human control still delivered better results.
Google indexed Claude Chats because Anthropic didn’t block your private chats from search engines
If you make URLs accessible to search engines and do not exclude them properly, search engines will index them.
Why creator content belongs in your AI search strategy
Creator reviews, videos, and social content shape AI citations, sentiment, and visibility — making cross-team coordination essential.
How to audit your AI entity footprint
See how clearly AI understands your business, where the evidence falls short, and what to strengthen as AI search evaluates your brand.
Your client just asked if they show up in ChatGPT. Now what?
It's the top new client request of 2026, and most agencies still can't answer it with data. Here's what you can measure today.
AI made content a commodity, but you can harness expertise to stand out
Commodity content blends in and gets ignored. Learn to audit your output, assign AI to the right work, and create content that earns results.
Does topical authority matter in AI search?
New Semrush data shows topical authority still matters in AI search, helping brands earn and defend category ownership over time.
ChatGPT topic ownership is rare, and SEO alone doesn’t explain it
Mentions matter more than citations, and narrow leads often change, revealing the instability of AI search brand authority, Semrush finds.
How category framing changes which brands AI recommends
The language your customers use to search can shape your brand's AI visibility. Learn what new research reveals about category coding.
9 must-have SEO tools every marketer should use in 2026
Stay ahead of the curve with tools that simplify SEO, help improve visibility, and adapt to the AI search landscape.
How to run a local GEO baseline audit
Find out whether AI recommends your business, gets your information right, or favors competitors before investing more in local SEO.
Google AI Mode ads reach nearly 30% of queries: Study
High CPC searches were far likelier to show AI text ads, while paid placements rarely boosted citations or organic rankings.
Google AI Overviews will let you create image
Google uses the latest Nano Banana model to create images directly in Google Search's AI Overviews.
How AI search gives old negative content new life
AI-generated answers can turn outdated articles into influential citations. Learn how to reduce reputation risk and respond effectively.
Ask YouTube AI search experience expands to U.S. desktop users
Signed-in U.S. viewers can now ask natural-language questions and get AI responses with videos, Shorts, and follow-up prompts.
Google expands AI ad disclosures across Search, YouTube, Discover
Google will show whether ad creative was created or edited with AI. The AI-made ad disclosures are rolling out worldwide.
7 ways AI can turn Google Search Console data into action
Find hidden patterns, classify search intent, spot trends, and prioritize SEO opportunities without digging through thousands of queries.
Want to present at SMX Next? Now’s the time to submit a pitch!
If you’re on top of the latest techniques and what’s to come in SEO, PPC, and AI search, submit a pitch to present at SMX Next.
Used or cited: The two ways brands appear in AI search
Learn how AI engines use and cite brand information, how to measure both, and why traditional SEO still matters.
OpenAI can generate ChatGPT Ads for you
A new ChatGPT Ads feature suggests that OpenAI is using AI to generate ads on its platform.
How to measure prompt-level visibility in AI search
You can't measure every AI recommendation, but you can build a reliable picture of your brand's presence. Here's how.
Why Meta AI could become search’s sleeping giant
Meta AI is bringing AI-powered search to Facebook, Instagram, and WhatsApp. Learn why its distribution advantage matters.
AI Overviews vs. featured snippets: What the data says about CTR, traffic, and conversions
How do AI Overviews and featured snippets compare? Read our guide on the key differences, the data, and how to optimize for each.
What 1 million keywords reveal about AI’s impact on search
A large-scale study of search behavior shows which industries are losing demand, where it is shifting, and how AI is changing discovery.
ChatGPT Thinking mode changes which brands get cited
Only 25.6% source overlap between minimal and high reasoning across 100 prompts and 20 buyer journeys, according to Semrush and Kevin Indig.
Google tests AI-generated summaries in Search ads
Google is testing AI-generated summaries beneath Search ads, potentially giving its AI a larger role in how paid ads are presented
Fabrice Canel retires from Microsoft Bing after legendary career
Canel worked at Microsoft for about 30 years and was responsible for indexing, Bing Webmaster Tools, IndexNow and the foundation of Bing Search.
Google makes recipes in AI Mode more publisher friendly
Google launched a new "visual treatment making it even easier to discover and visit recipe pages with AI Mode," said Robby Stein of Google.
The new SEO stack: What replaces your old toolset
See how LLMs, APIs and scripts cut busywork, uncover AI search signals and help teams move faster without ditching core SEO basics.
OpenAI says ChatGPT ad dismissals have dropped 50% as relevance improves
OpenAI says ChatGPT users are dismissing ads 50% less often, suggesting its conversational ad format is becoming more relevant.
B2B brands rank in Google but appear in just 3% of AI Overviews
AI Overviews appear in roughly half of relevant B2B searches, yet most brands remain largely absent from the answers buyers see.
Google Search Console AI performance reports rolling out to more users
John Mueller from Google added, "We're just rolling these out incrementally to sites, and reviewing the feedback along the way."
An open letter to everyone hiring a search leader
The Anthropic job posting everyone’s dunking on is the new standard. Companies that get it right will quietly win the next decade.
LLM prompt tracking: How to monitor generative AI prompts more accurately, and with more context
Today, prompt tracking works well but it doesn’t give you the full picture. Learn how to make your prompt monitoring work better for you.
How to win the gatekeeper’s ‘Yes’ with stakeholder co-citation gap analysis
To get cited in AI answers, stop writing for keywords. Map buyer-role evidence gaps, find the missing gatekeeper, and build the evidence.