Google is testing AI-generated animated video clips inside PMax
Google's AI image animation feature could be a win for advertisers who've been running PMax campaigns on static images alone.
Topic: Generative AI
Bing Webmaster Tools now links AI queries to cited pages
Bing now lets you click a query to view cited pages or a page to see its grounding queries, with multiple queries and pages linked together.
How AI-generated content performs in Google Search: A 16-month experiment
Google indexed most pages quickly, but without authority, unique insight, or trust signals, rankings collapsed within months.
Google confirms AI headline rewrites test in Search results
Publishers face new risk as Google tests AI-written titles in Search, rewriting tone and intent to better match queries and boost engagement.
What patents reveal about the foundations of AI search
AI search is built on years-old patents. Here’s how those blueprints shape AEO, GEO, and modern SEO strategy.
Why entity authority is the foundation of AI search visibility
AI systems rely on entities and relationships to understand and cite brands. Learn how schema and entity governance shape AI visibility.
7 organic content investments that drive ecommerce ROI
Fewer searches lead to clicks, and discovery now happens across AI, social, and search. These investments help ecommerce brands stay visible.
Stop paying for traffic: The enterprise CMO’s guide to ROI-driven SEO
The new search playbook ties content to revenue: win AI recommendations, cut defensive ad spend, and hold agencies to P&L results.
Google AI Overviews cut search clicks 42%: Report
Publishers are losing Google organic search traffic, but breaking news traffic jumped 103% and Discover clicks are surging.
Prompt research: The next layer of SEO and GEO strategy
As AI search becomes conversational, prompt patterns reveal how questions evolve and how content appears in search results and AI answers.
Defensive SEO: How to protect your brand narrative in AI search
AI search summarizes your brand before users visit your site. Defensive SEO helps you monitor and shape your brand narrative in AI search.
The infinite tail: When search demand moves beyond keywords
AI search expands the long tail into endless prompt variations. Here’s how fan-out queries, grounding, and task completion reshape SEO.
Content alone isn’t enough: Why SEO now requires distribution
AI search pulls from a wider and constantly shifting set of sources. SEOs need broader distribution strategies to maintain visibility.
AI assistants now equal 56% of global search engine volume: Study
Mobile apps drive most activity as ChatGPT, Gemini and others push AI discovery to 45 billion monthly sessions, new analysis finds.
Organic search is fundamentally disrupted. Here’s what to do about it.
With Google referrals down and LLM use rising, discoverability now depends on metrics, structure and authority — not rankings alone.
How to QA AI-generated content: A complete workflow
Learn how to review and QA AI-generated content with a step-by-step QA workflow: Check for accuracy, maintain brand voice, and improve output quality.
Content marketing in an AI era: From SEO volume to brand fame
AI is collapsing informational SEO. Learn why discoverability is now an economic problem — and how to build fame beyond traffic.
OpenAI: ChatGPT now has 900 million weekly active users
OpenAI reports the new usage milestone as paid subscriptions surge — the latest evidence that AI has become mainstream for daily use.
You can now build PPC tools in minutes with vibe coding
Learn how vibe coding help you build custom PPC tools in minutes using simple AI prompts instead of traditional coding.
How to use AI response patterns to build better content
LLM answers vary widely. Here’s how to extract repeatable structural, conceptual, and entity patterns to inform optimization and positioning.
Google expands AI Max text guidelines globally
Google’s AI Max now lets you guide AI-generated ad copy worldwide with custom text rules to keep messaging on-brand.
Anthropic clarifies how Claude bots crawl sites and how to block them
Anthropic explains how its bots handle AI training, live queries, and search results, and what opting out means for visibility.
How ChatGPT uses SEO to drive growth and revenue
An SEO audit of ChatGPT, Claude, and Perplexity reveals how the platforms use technical optimization, content, and conversions to scale.
AAO: Why assistive agent optimization is the next evolution of SEO
Incomplete terminology leads to incomplete strategy. Here’s a clearer framework for optimizing when AI systems recommend and act.
10 things Semrush One lets you do that you couldn’t do before
Semrush One introduces new tools that enable marketers to monitor AI visibility, track prompts, assess brand sentiment, and streamline content creation.
ChatGPT ads collapse the wall between SEO and paid media
ChatGPT ads signal a shift, forcing SEO and paid media to align around prompt intelligence, fanout keywords, and LLM visibility.
Retire these 9 SEO metrics before they derail your 2026 strategy
Organic traffic, average position, and DA won’t prove SEO ROI. Here’s what to retire – and the revenue-focused metrics to track instead.
Paid search click share doubles as organic clicks fall: Study
Text ad clicks surged year over year as classic organic fell across key verticals, with paid listings now taking up to one-third of clicks.
Google launches more visible links in AI Overviews and AI Mode
These links appear as pop ups as you hover your mouse over them.
Airbnb says traffic from AI chatbots converts better than Google
Early data suggests chatbot referrals bring higher-intent guests as Airbnb bets on conversational search and deeper AI integration.
Why AI optimization is just long-tail SEO done right
LLMs still rely on search, shifting SEO from head terms to the long tail. Here’s how to use AI to uncover real customer questions and win.
How social discovery shapes AI search visibility in beauty
Beauty brand visibility in AI search is increasingly shaped by social discovery and third-party validation.
Bing Webmaster Tools officially adds AI Performance report
New insights include total citations, average cited pages, grounding queries, page-level citation activity, and visibility trends over time.
What repeated ChatGPT runs reveal about brand visibility
Running the same 12 prompts 100 times shows how inconsistent ChatGPT brand recommendations are – and why AI visibility tracking falls short.
Why GA4 alone can’t measure the real impact of AI SEO
Relying on GA4 alone leaves AI SEO analytics lost in the Bermuda Triangle of measurement. Learn what’s missing – and what to track instead.
What higher ed data shows about SEO visibility and AI search
Search behavior has evolved, but many SEO strategies have not. New research reveals what’s actually working to build visibility in AI search.
LinkedIn: AI-powered search cut traffic by up to 60%
LinkedIn says Google’s AI Overviews cut non-brand B2B awareness traffic, forcing a rethink of how discovery works.
How to optimize for AI search: 12 proven LLM visibility tactics
A roundtable of SEO’s most trusted voices explains how LLMs really surface brands, why shortcuts fail, and what's working now.
1/3rd of publishers say they will block Google Search AI-generative features like AI Overviews
42% said they would not block Google and 25% are still unsure.
Google Ads API v23 brings PMax data, richer invoicing, scheduling
Google’s v23 Ads API speeds up releases while adding deeper Performance Max insights, AI-driven audiences, and more granular reporting.