Google Ads lets advertisers preview AI Max-generated ad copy before opting in
Google Ads now lets advertisers preview up to 10 AI-generated headlines and descriptions before enabling AI Max text customization.
Topic: Google AI
Google Ads adds reporting for AI-generated product titles
Google’s new Product titles report shows advertisers which AI-generated product titles are being served and how they perform.
Should multilingual websites add English pages for AI visibility?
New research shows ChatGPT strongly favors English pages, unlike Google AI and Copilot. Here's what that means for your site.
Google tests AI-generated summaries in Search ads
Google is testing AI-generated summaries beneath Search ads, potentially giving its AI a larger role in how paid ads are presented
Commerce media expands beyond retail sites with Demand Gen integration
The update now lets brands use retailer data to reach high-intent shoppers across YouTube, Discover and Gmail.
Agentic engine optimization: Google AI director outlines new content playbook
A Google Cloud AI director is urging teams to rethink SEO for the age of AI agents, introducing a framework for how machines consume content.
Google launches non-skippable Video Reach campaigns for connected TV
Now globally available in Google Ads, you can buy non-skippable YouTube CTV ads, using automation to manage format mix and delivery.
Rand Fishkin proved AI recommendations are inconsistent – here’s why and how to fix it
AI outputs vary because confidence varies. Corroboration and entity optimization turn inconsistent AI visibility into consistent presence.
How to identify and fix AI hallucinations about your brand
Learn how to audit AI model outputs, apply entity markup, and reinforce accurate brand facts in Knowledge Graph data to correct AI hallucinations and protect your brand’s credibility.
From SEO to algorithmic education: The roadmap for long-term brand authority
Learn the multi-speed approach that strengthens entity identity, builds algorithmic confidence, and boosts visibility in AI-powered results.
Google launches Data Manager API
Google’s new Data Manager API gives advertisers a simpler, centralized way to feed first-party data into its AI systems.
The proximity paradox: Beating local SEO’s distance bias
Struggling to rank beyond your map radius? Learn advanced local SEO tactics—entity building, review semantics, and localized content that beat proximity bias.
How to create answer-first content that AI models actually cite
AI favors answer-first sites like Reddit and Wikipedia. Learn how to structure and optimize branded content that LLMs actually cite in their responses.
The true cost of reactive SEO (and how to escape it)
Reactive SEO drains time, visibility, and growth. Learn how to shift from firefighting to foresight—and build a proactive SEO strategy that compounds results.
How to dominate video-driven SERPs
Learn how to optimize videos with schema markup, keyword-rich transcripts, and semantic structure to dominate Google’s evolving video search results.
Stop optimizing. Start orchestrating. That’s SEO now.
From search engines to generative engines, the role of SEO has always been empathy. Today it demands orchestrating clarity across the enterprise.
AI search & the shift towards inauthenticity & commercial interests
Google’s AI shift risks favoring big brands and reducing content diversity. Learn how AI search, PMAX, and ads may reshape innovation—and what creators can do next.
Alignment for LLM visibility is incredibly complex, but doable
LLMs expose brand misalignment instantly. Discover how inconsistent messaging raises costs, kills visibility, and what brands must do to realign and win in AI search.
Google’s Robby Stein: Ads aren’t going away in AI search
Google Search VP says advertisers should expect new and novel ad formats built for conversational and multimodal queries.
Google’s Robby Stein on AI Mode, GEO, and the future of Search
AI is fueling more (not fewer) searches as users ask more complex, conversational, and visual questions, says Google's VP of Product.
How AI search responds when you make a site more crawlable
Crawl waste cleanup boosted AI search visibility by up to 10% – with a small ChatGPT dip. Sitemap fixes and IA clarity drove results.
Link bait content: Earn backlinks and boost SEO naturally
Create content people can’t resist linking to. Learn what link bait is, why it works, and how to craft assets that attract backlinks and drive traffic.
Google expands AI Max globally to give advertisers more control
Advertisers worldwide can now use AI Max to optimize campaigns with one-click experiments and brand-safe creative controls.
Google to retailers: Use AI to win the longer holiday season
Holiday shopping now spans from October to January. Google urges retailers to tap AI tools for discovery and loyalty as impulse buys decline.
Google AI, ChatGPT rarely agree on brand recommendations: Data
Google's AI Overviews and AI Mode and ChatGPT disagree on brand picks nearly two-thirds of the time, new data shows.
Google rolls out AI-powered asset optimization for Demand Gen ads
Google is turning up the dial on AI-powered ad creative, pushing automated image and video enhancements live in Demand Gen by September.
How Google Ads’ AI tools fix creative bottlenecks, streamline asset creation
Google's new AI tools promise to revolutionize ad creative, making video and image production faster, smarter, and easier to scale.
Why your best content is invisible to AI search engines (and how to fix it in 30 minutes)
If AI can’t read your website, it won’t recommend it. Learn how to structure and mark up your content to win in the age of AI-powered search.
The Hagakure method for Google Ads management
Learn about the Hagakure method, a modern approach to Google Ads management that blends simplicity and automation for better results.
Google pilots Business Links to boost Search Ad engagement
Business Links is a new asset type that uses customizable, AI-enhanced headlines to target varied customer intents within a single search ad.
Reframing SEO: Why training search engines is the new game in the age of AI
SEO isn't dead, but 'optimization' might be. Here’s why 'search engine training' better reflects our interactions with AI-powered search.
Google Marketing Live 2024 registration opens
Google's premier event for PPC marketers is scheduled for May 21, featuring keynote discussions focused on driving business growth.
Creating Google Ads campaigns with Gemini conversational AI: How good is it really?
Learn about Gemini AI’s capabilities and limitations, plus how to effectively use it for Google Search and Performance Max campaigns.
Shop with Google AI launches for select users
This feature allows users to enhance their shopping experience by conducting product searches based on AI-generated images.
Google exec addresses advertisers’ automation concerns
Search Engine Land spoke to advertisers about the potential risks automation poses on the future of digital marketing.
Google Ads conversational experience launches in U.S., UK
The feature will soon be globally accessible to all advertisers but will initially only be available in English.
Google issues urgent steps for advertisers running campaigns in the EU
Prompt action is needed to preserve ads personalization and measurement within Google Ads, Google Marketing Platform and GA4.
Google Performance Max adds new AI features
Advertisers in the U.S. will be able to use the tools to generate text and image assets for campaigns by the end of the year.
Is Google’s new AI chatbot the Bard of the digital age?
Explore its functionalities, use cases and how it’s redefining the AI landscape in our guide.
Google Ads launches several new features ahead of holiday season
The improved insights aim to help marketers gain early learnings to shape their campaigns and bidding strategies.