SearchCap: The Day In Search, June 13, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook IPO Coming In 2012, Could Be Worth $100 Billion Everyone knows that Facebook is going public. When was the only question. Now it appears that it will be early next […]

on June 13, 2011 at 5:01 pm | Reading time: 7 minutes
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Facebook IPO Coming In 2012, Could Be Worth $100 Billion

    Everyone knows that Facebook is going public. When was the only question. Now it appears that it will be early next year. Facebook apparently is being compelled go public by an obscure SEC rule that requires companies with 500 or more shareholders to start disclosing financial information even if they haven’t gone public. Thus Facebook […]

  • Confirmed: Google Buys Admeld For Large Publisher Ad Management

    Google today confirmed the acquisition of display ad management firm Admeld, which we and others reported last week. Though Google didn’t disclose how much it paid for the buy, various news outlets said the deal was worth $400 million. Admeld provides technology and services that help large publishers optimize the inventory they’re offering, plugging into […]

  • Hot At Sphinn: Search Conference Tips, Duplicate Content Problems & More

    With the fifth edition of SMX Advanced happening last week, discussion on our sister site Sphinn focused on how to optimize your search conference experience. Our “Discussion of the Week” asked people to share their Best Tips For Search Conference Attendees and whether you’re a conference newcomer or a vet, there’s some solid advice in […]

  • How To Integrate Desktop & Mobile Search For The Travel Industry

    Living in the old Italian neighborhood in Boston, I come across tourists everyday. It’s interesting to observe their behavior, particularly in a setting like Boston, which is famous for being a walking city. Most tourists already have a hotel booked by the time they arrive. They have a set timeframe, and a short list of […]

  • Nifty Hard Core Local SEO Tactics From SMX Advanced

    The panelists at last week’s “HardCore Local SEO” panel at SMX Advanced, Mike Ramsey of Nifty Marketing, Will Scott of Search Influence and David Mihm of GetListed, presented some excellent data on various tactical approaches to improving Google Place Page rankings. For today’s column, I thought it would be helpful to excerpt some of the […]

  • 3 Types Of Facebook Image Ads That Work

    One of the major differences between Google and Facebook PPC advertising is the relative importance of images. In Facebook advertising, some experts say that certain elements of images in ads can make or break a campaign. In this article, I’ll cover images that convert well and various ways to effectively test Facebook images. Of course, […]

  • The One Metric You Need To Optimize Across Paid & Organic Search

    The importance of a combining SEO and SEM to optimize online performance is not a new idea. Paid advertising programs cannot be successful without top ranking natural search results and vice versa. That is why most large scale organizations typically have experts focused on each practice separately. Every once and a while, it’s important to […]

  • Survey: Print Yellow Pages More Trusted Than Search Engines & Social Networks

    Who still uses yellow pages? San Francisco has even banned delivery without permission, assuming no one wants them. But a yellow pages industry group has a new survey saying that yellow pages are more trusted, more widely used and perceived by consumers to be more accurate when it comes to local information than search engines […]

  • Report: Facebook’s Traffic Down In The U.S. And Canada

    Facebook is creeping towards the 700 million user mark, but Inside Facebook reports that Facebook’s U.S. and Canada based traffic and growth dropped in June. This marks the second straight month of lower growth in these areas for Facebook which is an unusual occurrence. The United States lost nearly 6 million Facebook users (down to 149.4 million […]

  • Google Tests Using Site Name Rather Than URL In Search Results

    Google Operating System reports Google is testing a new search snippet, one that is displaying the site name as opposed to the destination URL under the search result’s description. Here is a screen shot from the blog: I personally cannot replicate the same behavior, what I see is the full destination URL in the search […]

  • Verizon 4G Android Faceoff: HTC ThunderBolt Vs. Samsung Droid Charge

    When I last looked at Android phones in January, Verizon didn’t have a 4G phone. That’s since changed. Indeed, Verizon has three now. In this review, how I found two of them — the HTC ThunderBolt released in March and the Samsung Droid Charge released in May — measured up against each other. Before I […]

  • Roundup: Key Analytics Takeaways From SMX Advanced

    At this week’s SMX Advanced show, several sessions touched on a variety of advanced analytics theories and tactical tools to measure the impact of your website traffic, and improve ROI and user engagement metrics. Here’s a quick review of the key issues being discussed. Google Analytics Pilot Integration With Webmaster Tools Generally, there was excitement […]

  • Google Bans iFrames for AdSense, Though Says It Will Grant Exceptions

    Google has tweaked its policies for placing AdSense ads to curb abuse, going so far as to forbid the placement of its code in iFrames. Though the company acknowledges there are some valid uses of iFrames, it will require publishers using them to be explicitly granted an exception by Google. The policy change is likely […]

  • Coming Tuesday: The Google “Inside Search” Event

    Heads up! Google’s got something search-related that will likely be announced next week. The company sent out invites to an “Inside Search” event happening next Tuesday. From the invite: Please join us at Inside Search, an event where Amit Singhal and other experts will take you through an under the hood look at Google Search, […]

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About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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