SearchCap: The Day In Search, May 4, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- New Google Analytics Feature: Load Time Measurement
Since the beginning of last year, Google Analytics has been pushing a faster load time by pushing the new asynchronous tracking code to being the default code. Matt Cutts also commented on how the new Google Analytics code is slightly better in terms of search (watch video on the bottom of this article). But now, […]
- 5 Conversion Features To Demand From Service Providers
This is an open letter to all of those services that host our webinars, sell tickets to our events, let people buy our products, manage our appointments and almost everything else we do as online marketers. In each of these categories, we have many choices and there are more entrants every month. I say we […]
- Dr. Harry Potter? The SEO Name Game In People Search
On March 12, 2008, the name of Eliot Spitzer’s pay-for-performance paramour, Ashley Dupre was finally sniffed out by a New York Times reporter. Immediately, our Avvo profile page for Texas Attorney, Ashley Dupree Russel was inundated with traffic. The site was hit by millions and millions of people trying to find out anything about the […]
- Increase Search Traffic: Attend Bruce Clay SEO Training June 9 in Seattle
Achieve higher rankings. Boost click-thru rates. Increase traffic and sales. Attend SEO pioneer Bruce Clay’s time-tested SEO Training course June 9th in Seattle, WA. You’ll learn how to: Implement an effective search engine optimization process Create a search engine friendly web site and improve your traffic, conversions and online revenue Improve site performance with white-hat-only […]
- Has Facebook Become The Master Key To Unlocking The Web?
When Facebook rolled out its Send button last week, I laughed. I even mocked on Twitter that Facebook wouldn’t be happy until our pages were full of buttons. But the Send button, as well as integrating other aspects of Facebook into websites, does make a lot of sense. In fact, it’s beginning to make so […]
- “Knowledge” Replaces “Search” For Google
Google’s no longer in the “search” business — it’s now in the “knowledge” business. OK, not exactly. TechCrunch points to a April 11, 2011 SEC filing that discloses a job-title change for Alan Eustace, Google’s Senior Vice President, Engineering & Research. He has become Google’s Senior Vice President, Knowledge. It was widely believed that Eustace was […]
Search News From Around The Web:
Applications & Portal Features
- A More Obvious Sign Out Link, Google Operating System
- Store up to 25,000 contacts, Official Gmail Blog
Business Issues
- Facebook’s Infrastructure Czar Jonathan Heiliger Leaves, gigaom.com
- Google Takes to TV to Promote Chrome Browser, New York Times
- AOL Reports Q1 Earnings, Business Wire
Local, Maps & Mobile
- RIM to add foursquare support to BBM, BGR
- Privacy Impact Assessment for Street View in Australia, Official Google Australia Blog
Link Building
- 10 Super Easy SEO Copywriting Tips for Improved Link Building, SEOmoz
- Yahoo BOSS Cracks Down on Automated Queries, Majestic SEO Blog
Paid Search & Contextual
- Boost Your adCenter Efficiency Part 2 – How to Use Excel and adCenter Desktop to Add and Edit Match Types in Bulk [Tutorial], adCenter Blog
- comScore: Facebook Now Serves One Third Of Online Ads In U.S., TechCrunch
- New Interface Wednesdays: Chart custom channels, Inside AdSense
Searching
- Digging Deep with Internal Site Search Part I, Search Engine Journal
- Google’s New Snippets for News Sites, Google Operating System
- Would You Like A Slashtag With That? Blekko Begins Powering Topix Search, TechCrunch
SEM Industry
- SEO Lessons Learned Through Pictures of Matt Cutts, SEER Interactive
- Top 25 Online Marketers to Follow on Twitter, Marketing Pilgrim
SEO & SEM
- 4 Ways to Find Your Top Organic Pages, blueglass.com
- Data: Demand Media’s Post Panda Search Rankings Illustrate Why Their Stock Has Recently Plummeted, Conductor Blog
- Does Google Spam Still Work Post-Panda?, HighRankings Forums
- Enforcement of our Unique Identifier Policy, Google Merchant Blog
- Google News May Have Issues With Hyperlinked Headlines, Search Engine Roundtable
- Google Update: Just Make Good Panda Content, John Andrews
- How to Organize Keywords for SEO & Google AdWords/PPC, SEO Book
- SEO Checklist for Local Small Business Websites, sugarrae.com
Social Media
- Facebook Sponsored Stories Ads Have 46% Higher CTR, 18% Lower Cost Per Fan Says TBG Digital Test, Inside Facebook
- Social Media Gets Professional, Wall Street Journal
Web Analytics
- Measure Page Load Time with Site Speed Analytics Report, Google Analytics Blog
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- Discussion: How do you explain Twitter to someone who's never used it? – Chances are that if you're an avid Twitter user, you've been faced with somewhat daunting task of explaining how Twitter works (and why it's worthwhile to use it in the first place) to someone that's a complete newbie (or "Tweebie" as it where). If that's indeed the case, please share your strategy and experiences with doing so.
- SEO Checklist for Local Small Business Websites – Rae Hoffman writes about a fantastic checklist that every local business interested in SEO should take to action.
- Is There Too Much Sugar In Your Testimonials? – You didn’t write the testimonials. You can’t control what customers say.
Or can you?
If you’re getting icky, sugary-sweet testimonials, it’s not the client’s fault. No sir, it’s not!
It’s your fault. You’ve been asking the wrong questions. This article shows a way to acquire rocking testimonials. - Speculating On The Next Shift In Google Search Algorithms – So what’s next? What is the next shoe to drop? I believe that it will be in the area of links. There are still way too many sites that are prospering through the use of poor quality link building practices, and the Panda algorithms do not address them directly. These poor practices frustrate publishers that try to play by Google’s rules, because they see “cheaters” taking business away from them.
- How to Build Links with Images – In this post we’re going to be talking about using image optimization as a link building technique.
Explore more on
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