SearchCap: The Day In Search, June 7, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Where To Use Twitter’s New Follow Button

  This week, Twitter launched the instant follow button for websites to make it even easier to connect visitors to Twitter accounts. This button joins the dynamic Facebook Like button that allows for logged in users to instantly connect to the social site without leaving the website. The main benefit of this new button is that […]
• Google Adds Authorship Rich Snippet Markup

  Google announced support of the authorship markup, enabling content sites to help identify their authors on the site and across the web. The markup links up authors to content, for example, this content would be linked up to my name and can be used to find all the stories I’ve written here and on my […]

• Google Analytics To Add Search Query Data From Webmaster Tools

  Big news for Webmasters and SEOs, today at SMX Advanced, Google announced they will be adding Google Webmaster Tools data directly within Google Analytics. This was also announced simultaneously on the Google Analytics Blog and the Google Webmaster Blog. The new feature is coming out later this month but is in pilot now. It will […]

• Key Problems With Current Social Link Graph Signals

  With the roll out of Google +1 Buttons For Websites, almost all the key players in the on-page social button space are ready for the fight to truly be joined. Facebook, Twitter, Google, and old stallwarts Sharethis and Add-This all provide content creators with the ability to embed shareability, and signals which can be studied […]

• 5 Truly Creative Uses Of Social Media

  The biggest news in the world of social media over the last few weeks has been the IPO of LinkedIn, the upcoming Groupon IPO, and the slew of floatations these two are likely to herald. And, of course, underpinning all of this has been the simple question of whether the valuations these companies are receiving […]

• Welcome, Greg Finn & Gary Price To Search Engine Land!

  Today, Search Engine Land welcomes two new contributing editors: Gary Price and Greg Finn, who will focus on search and social media for the site, respectively. I’ve known Gary for years, and it’s a pleasure to be working with him again. There is nothing related to search engines or research tools that Gary doesn’t know. […]

• SEO Industry Takes A(nother) Stab At Deciphering SEO Ranking Factors

  More than 130 search engine optimizers around the world have shared their opinions on the most important (and least important) factors that influence natural search engine rankings. Those opinions are included in SEOmoz’s just-published 2011 Search Engine Ranking Factors survey. Due to changes in how SEOmoz conducted the survey and presents the results, it’s quite […]

• Collecta Shuts Down Its Real-Time Search Engine

  Collecta, one of several search engines that aimed to make the growing amount of real-time data searchable, appears to have formally shut its doors. A message on Collecta’s home page tells visitors, “The Collecta story will be updated shortly … you caught us in transition.” ReadWriteWeb reported earlier that Collecta plans to make its software […]

Search News From Around The Web:

Applications & Portal Features

• World IPv6 Day begins 24 hours from now. Websites, start your engines., Official Google Blog

Business Issues

• Darrell Issa demands Gmail hacking records, POLITICO.com
• Ex-Google Engineer Says the Company’s Software Infrastructure is Obsolete, Read/Write Web

Local, Maps & Mobile

• Exclusive: Microsofties Debut Local Q&A Site LOCQL (Ahead Of Hipster), TechCrunch

Link Building

Paid Search & Contextual

• Changes to Required Minimum Functionality for AdWords API Clients, AdWords API Blog
• Latest 2011 Microsoft Advertising adCenter Upgrade, adCenter Blog

SEM Industry

• How Not To Recruit Search Management Professionals, Search Engine People

SEO & SEM

• Is the same content posted under different TLDs a problem?, YouTube
• 3 Phases of Social Media SEO – Where Are You At?, Online Marketing Blog
• Celebrating 5 years worth of data!, Majestic SEO Blog
• Google Releasing Panda Update? Panda 2.2 or Panda 3.0?, Search Engine Roundtable
• June 2011 Google Webmaster Report: Panda 2.2, Search Engine Roundtable
• Search Engine Patents and Panda, Stone Temple
• What should I do if the "noindex" attribute doesn’t appear to be working?, YouTube

Social Media

• ShareThis Study: Facebook Accounts For 38 Percent Of Sharing Traffic On The Web, TechCrunch
• Oba! Twitter in Brazilian Portuguese, Twitter Blog

Web Analytics

• The Marketo Practitioner – Set Up a Feedback System and You’ll Develop Killer Marketing Skills, Analytics Examples

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• New Edition of the Ranking Factors for 2011 is Now Live! – SEOmoz has published the latest update to its ongoing SEO ranking factors survey, and the first one since 2009. Lots of new data and changes to the survey content and presentation. As always, interesting reading!
• Why Most SEO Advice Sucks (For You) – A simultaneously brave and insightful piece by Ross Hudgens. If you're into going through the SEO motions, this blog post is not for you.
• New Link Marketing Uses Old Link Building – Nothing like a few actionable link building tips to add to your collection. I particularly like the idea of substituting "directory" for "document sharing site"