Best WordPress plugins to improve SEO
A look at popular WordPress SEO plugins to boost rankings, improve site speed, and optimize content.
Topic: Google Analytics
Is rank tracking dead? Why Google’s new rules are changing the game
Google’s latest move forces SEOs to rethink how they measure success. Here’s what you should be focusing on now.
Google Analytics simplifies cost data import
Cost data imports will now only require source, medium, and date, while making campaign fields optional for more flexible reporting.
Avinash Kaushik shares secret sauce for measuring Super Bowl ads
Super Bowl ads may be big-budget, but the strategies to measure success apply to marketers of all kinds. Discover how.
How to maximize your Google Ads remarketing campaigns
Boost your Google Ads profits with advanced remarketing. Set up, optimize, and refine your campaigns for higher conversions – not just clicks.
Ex-Hubspotters reveal 5 SEO insights about HubSpot’s traffic woes
Hot takes have been flying about why HubSpot's organic traffic declined. Here are perspectives from ex-employees.
Google Analytics 4 rolls out cross-property report copying
Google Analytics 4's new cross-property report copying feature streamlines configuration management, saves time, and enhances consistency.
Google’s Vidhya Srinivasan to lead Ads & Commerce teams
Vidhya Srinivasan aims to drive the integration of AI innovations into Google’s shopping and payments ecosystem.
LLMs are disrupting search – is your brand ready?
With zero-click results and skyrocketing referral traffic, LLMs are the new gatekeepers of the web. Adapt your strategy for this shift.
5 ways to get the most from Performance Max in 2025
Find out how to align your advertising goals with Performance Max’s advanced features in 2025 for seamless, scalable campaigns.
How to benchmark your SEO performance in 2025
Learn the fundamentals of SEO benchmarking, from gathering data to identifying growth opportunities to stay ahead in 2025.
Microsoft Clarity launches Google Ads integration
Microsoft Clarity's new Google Ads integration gives marketers visibility into post-click behavior, allowing them to track user interactions.
Google Ads scripts: Everything you need to know
Streamline campaign management with Google Ads scripts. Get insights, use cases, and practical tips for using automation to boost performance.
Optimizing LLMs for B2B SEO: An overview
Learn B2B SEO strategies for LLM-driven search platforms, from user intent matching and AI feature optimization to authority building.
Top 10 PPC news of the year 2024 on Search Engine Land
Third party cookies, new GA4 dimensions, major Google Ads glitch and more. These news updates got the most pageviews on Search Engine Land in 2024.
Conversion rate: how to calculate, optimize, and avoid common mistakes
Setting up accurate, reliable measurements of conversion rates and key events helps you know exactly what to do next to better connect with your target audience.
YouTube SEO fundamentals: What you need to know
YouTube says it's about the viewers, not algorithms. Uncover how to reconcile this with practical SEO tactics to grow your channel in 2025.
PPC tracking for beginners: how to track clicks & conversions
Master the basics of tracking clicks & conversions with pay-per-click marketing.
How to set up and optimize your Google Business Profile
Learn how to create and optimize your Google Business Profile to boost visibility, attract local customers, and improve your online presence.
How to segment traffic from LLMs in GA4
Find out how to identify, track and visualize traffic from AI-powered tools and chatbots using Google Analytics 4 and Looker Studio.
What is search intent in SEO? Using different types of keyword intent
Learn why search intent matters in SEO, the different types of search intent and how to create content that targets keywords effectively.
Google Search Console Insights no longer to show data from Google Analytics
Google says this change is to make it easier to use these reports.
Easier consent management comes to Google Tag UI
Google offers seamless consent management integration in Google Tag UI. You can connect CMPs and configure settings without any coding.
Google Analytics enhances remarketing with Customer Match integration
Google’ Customer Match update lets you use first-party data for more precise targeting and improved campaign performance.
PPC experimentation vs. PPC testing: A practical breakdown
Maximize PPC impact by integrating experimentation with testing tactics, plus tips on using Google and Meta advertising tools effectively.
How to cultivate SEO growth through continuous improvement
Maximize your SEO potential with an iterative approach. Optimize, monitor and refine your strategy regularly to stay ahead.
Google Ads outage disrupts campaigns
Google Ads is experiencing technical issues, causing error messages, slow response times, and disruptions for advertisers.
How to leverage Google Analytics 4 and Google Ads for better audience targeting
Connect your Google Analytics 4 to Google Ads accounts to create dynamic audiences, set conditions and drive PPC success.
SEO for page titles and meta descriptions: How to win more clicks
Learn how the ATOM framework (analyze, theorize, optimize, and measure) can help improve your SEO for titles and meta descriptions.
The future of SEO content is video – here’s why
Publishing video content with search-optimized transcripts can lead to better conversions and higher engagement.
Google Analytics data delayed or missing for some
The data issues with GA4 began around November 13, 2024.
Server access logs and SEO: Everything you need to know in 2025
Here’s how analyzing server access logs can help you gain insights into bot activity, crawl efficiency and more for advanced SEO.
Knowledge graphs: An introduction
Understand the building blocks of knowledge graphs – entities, relationships and attributes – and how they relate to information retrieval.
Google’s srsltid= parameter: What it means for SEO and attribution
Is Google misattributing organic search traffic to Shopping? Learn why the new srsltid= parameter in organic listings has stirred controversy.
Internal links and SEO: Best practices, examples and tips
Improve user experience, optimize navigation and increase engagement with an SEO-friendly internal linking structure.
How a Google breakup could change the PPC industry
With Google’s adtech antitrust trial, the future of paid search hangs in the balance. Here’s what it means for PPC marketers and advertisers.
Want to improve rankings and traffic? Stop blindly following SEO tool recommendations
Learn why SEO tools shouldn’t be blindly trusted and five best practices for smarter, data-driven optimizations.
How does AI work in PPC?
From smarter targeting to automated reporting, learn ways AI can improve the efficiency, effectiveness and ROI in your paid search campaigns.
Amazon non-endemic ads: Winning strategies for service-based businesses
Learn powerful ways to target audiences using Prime Video, Alexa and shopping data, driving quality leads and growing brand visibility.
5 SEO trends for 2025
Stay ahead by preparing to navigate Google's antitrust challenges, AI’s prevalence, the value of technical SEO and more.