CRO for PPC: Key areas to optimize beyond landing pages
Here’s how to increase your PPC conversion rates, reduce customer acquisition costs and apply CRO principles across multiple channels.
Topic: Google Analytics
Hidden Google tool reveals GA4 and Google Ads discrepancies
Google Analytics 4's Conversion Differences report offers a tool to reconcile discrepancies between GA4 and Google Ads conversion data.
How to evolve your PPC measurement strategy for a privacy-first future
Overcome cookie limitations, leverage first-party data and implement diverse attribution methods for accurate insights.
12 SEO metrics to add to your digital PR measurement program
Uncover insights to better understand your audience, optimize content and quantify PR impact by adopting these essential SEO metrics.
Google expands conversion tracking for Merchant Center
Google Merchant Center will include data from Search web results and other sources, aiming to provide merchants with more comprehensive performance insights
Steve Ganem, Product Director of Google Analytics, on GA4
We pose some questions to Google as we see the final sunset of Universal Analytics. Here are some answers from our interview with Steve Ganem.
How to harness marketing data to support holistic business strategy
Drive exponential growth by facilitating cohesion between marketing data and the development of high-level business strategy.
5 new features coming to Google Analytics 4
GA4 updates include cross-channel reporting and budgeting, a dedicated AI engine and support for the Chrome Privacy Sandbox.
Accurate tracking data: The key to optimal ad performance
Optimize your ad campaigns by addressing data inaccuracies. Leverage conversion APIs for more accurate tracking and better performance.
Reddit: Your new online reputation challenge
After partnering with Google, Reddit has strengthened ties with OpenAI as well. What does this mean for your online reputation?
Google turns off Universal Analytics July 1: What you need to know
Universal Analytics shuts down on July 1, 2024, forcing a swift transition to Google Analytics 4 to maintain data access and measurement capabilities.
Agile SEO: A playbook for online brand management
Discover how agile project management can revolutionize your SEO strategy and boost your online brand presence.
Google Analytics fixes paid search attribution
An update to attribution models in Google Analytics 4 (GA4) will more accurately credit paid search campaigns for driving conversions.
Knowledge base SEO: A comprehensive guide
Make your knowledge base user- and SEO-friendly. Learn best practices for content strategy, information architecture, site search and more.
4 ways to check your website’s Google consent mode setup
Stay compliant with Google's consent mode v2 requirements. Here's how to verify your consent configuration across Google Ads, GA4 and more.
How to create and configure custom dimensions in GA4
Get more granular site analytics by creating custom dimensions in Google Analytics 4. Here's how to set them up through Google Tag Manager.
Your guide to Google Analytics 4 attribution
Understand how attribution in GA4 works – session, user, and event scopes, modeled and blended data, and much more.
Google Analytics GA4 shows real-time users in the last 5 minutes
Previously, GA4 only showed this metric over the past 30 minutes.
Google AI Overviews, clicks and traffic impact: Unraveling the mystery
What's up with the Google AI Overviews click-through rates? Let's explore some math, sleights of hand and corporate miscommunications.
How to archive your Universal Analytics historical data
Time is running out to save your Universal Analytics data. Follow these steps to archive historical analytics before the July 1 deadline.
How to run a successful site migration from start to finish
Moving to a new domain, changing your CMS or merging sites? Learn best practices for a seamless site migration that boosts search visibility.
7 B2B content distribution strategies that work
Ensure your hard work reaches your target audience, drives engagement and generates leads with these content distribution tactics.
How to uncover hidden gems in your paid search accounts
Use keyword analysis, auction monitoring and conversion path tracking to identify untapped opportunities within your PPC campaigns.
6 things you should do after a Google core update rollout completes
A step-by-step guide on how to analyze and respond to Google's core algorithm updates, from assessing the impact to planning for recovery.
How to launch a product-led SEO strategy
Five practical tips for transitioning from a keyword-focused approach to a customer-centric and product-led SEO strategy.
Best of SearchBot: Create a recovery strategy for a site hit by a Google core update
We asked Search Engine Land's SearchBot to create a recovery plan for a website that lost its rankings following a Google core update.
5 alternatives to the missing Page Timings report in GA4
Google Analytics 4 doesn’t have a Page Timings report, so how can you monitor which pages are slow on your site?
Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business.
ROI-driven content marketing: Aligning strategies with revenue goals
Maximize your content marketing ROI with proven strategies tailored to aligning your efforts with revenue goals and driving tangible results.
Google to start issuing Display & Video 360 linking recommendations
When Google identifies an unlinked DV360 advertiser, it will recommend linking it to Google Analytics.
How to build a future-ready SEO strategy
Prepare your business for tomorrow's SEO challenges with insights on adapting to emerging trends, overcoming measurement hurdles and more.
7 must-know marketing attribution definitions to avoid getting gamed
Understand the real definitions of common attribution models and metrics to gain clarity on your marketing performance
Search Ads 360: 3 best practices for advanced PPC marketers
Unlock SA360’s powerful data integrations, advanced bid strategies and automated template management for complex search campaigns.
Google Analytics real-time reporting bug confirmed
Many sites are seeing zero or little real-time traffic reported in GA4.
Google Analytics 4 addresses Google Ads report discrepancies with conversion update
To ensure greater consistency with Google Ads, GA4 is replacing conversions with 'key events' for behavioral analytics in its reports.
Optimizing your Performance Max campaigns with Google Ads, GA4 data
Here’s how to leverage Google Ads and Google Analytics 4 data to optimize your Performance Max ads and maximize your campaign's potential.
SEO testing: Shifting from reactive to proactive strategies
Explore a systematic framework for SEO split testing. Learn how to identify, prioritize and execute tests effectively.
Google Marketing Platform launches new API with enhanced capabilities
The new API allows marketers to move properties between standard and Analytics 360, providing flexibility for deeper insights.
5 biggest challenges for PPC marketers in 2024
Get insights into the major hurdles PPC marketers will confront this year, from evolving audience targeting to changing tracking requirements.
Google Analytics 4 launches default Google Ads report
The new report, which was available in Universal Analytics, is now located within the performance reporting section of your GA4 account.