SearchCap: The Day In Search, August 24, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Official: Yahoo’s Results Now Come From Bing

  Yahoo just announced the transition from Yahoo Search powered results to Bing powered organic Yahoo search results is now complete. The search ads are still from Yahoo but the free, organic results are now powered by Bing in the U.S. and Canada.
  Shashi Seth, Senior Vice President of Yahoo! Search Products, said ” I […]

• Clicker Launches iPhone App, Against Backdrop Of TV Changes, Disruption

  Social TV guide Clicker, also sometimes called “TV Guide for the internet,” launched its iPhone app this morning. An iPad app is on the way.
  It’s cool and useful and it contains some, but not all content, available on the Clicker.com site. Here’s the list of the app’s content and features per the Clicker Blog:

  Search Clicker’s […]

• Why I Didn’t Hire Conductor, But Seriously Considered It

  About 3 years ago while I was an SEO infant, an especially slick, Canadian-born, industry veteran introduced me to the people at LinkExperts. “You’ve got to use these guys. They are the only way to get some killer links, it’s expensive but it’s totally worth it.” I eagerly called LinkExperts, went through a Powerpoint dog […]

• How Core Components Of Social Media Have Made Us A Connected World

  While ‘social media’ may not be a completely new term (see the recent Forbes Magazine article for examples of great social media campaigns that began in the 1990s), the fast development of what social media has now become in the past years is staggering.
  The Influence of Twitter and Facebook

  There are more people on Facebook worldwide […]

• Topsy: Now Searching Tweets Back To May 2008

  Looking for old tweets? Look to Topsy. The service has just expanded to have what it claims to be the largest searchable collection of past tweets, over 5 billion of them, stretching back to at least May 2008. That makes it more comprehensive than Google’s Twitter search or even Twitter’s own Twitter Search.
  Topsy will be […]

• Google, Bing & The Dance Of The iPhone

  The iPhone may have been outsold last quarter by Android, but Apple’s phone remains at least for the time being the “it device” in the smartphone market. Google and Microsoft are both, let’s say, “ambivalent” about the iPhone. And, in some ways, Google and Microsoft/Bing have changed places vis-a-vis the handset.
  Of the three major search […]

• Microsoft adCenter Temporarily Increases Bing Crawl Rates

  The adCenter blog announced they will be temporarily increasing the standard crawl rate they use for detecting ad relevance on adCenter ads.
  The increase will show a crawl rate of up to 20 to 30qps, which they say is “accepted standards for crawl rates.” Here is the full message from adCenter:
  Along with our consistent […]

• Robots.txt Recruiter: Daily Mail Uses Robots.txt File To Find SEO

  Malcolm Coles spotted that the Daily Mail, one of the UK’s largest papers, changed their robots.txt file to include a line which reads:
  # August 12th, MailOnline are looking for a talented SEO Manager so if you found this then you’re the kind of techie we need!# Send your CV to holly dot ward at mailonline […]

• Local SEO & International SEO Have Lots In Common

  International SEO and local SEO are very different right? Wrong — well sort of wrong. Actually they have a lot in common — but they also have some key differences. But they could certainly do with working together in the interest of their clients.

• Hunch’s Recommendation Engine Goes Local

  Hunch has launched what its co-founder, Chris Dixon, calls an alpha version of a new local recommendation engine. You can access it at hunch.com/local.
  It’s not to be confused with Hunch’s existing Local category on the main Hunch.com site, and no one would confuse the two, anyway. The new Hunch Local is map-based (using Google Maps) […]

Search News From Around The Web:

Applications & Portal Features

• New Google Calendar Favicon, Google Operating System

Business Issues

• Twitter Hires Adam Bain Away From News Corp. As President Of Revenue, TechCrunch
• Twitter Confirms Bain Hire And Nabs Another Googler (An Old Costolo FeedBurner Chum), TechCrunch
• Yahoo! Now Powers Search & More on TIM’s Mobile Portal in Brazil, Y! Mobile Blog

Local, Maps & Mobile

• Dive into the ocean with Google Earth for Android, Google LatLong
• A Developer’s Roadmap to Windows Phone 7 Launch Timing, Windows Phone Developer Blog
• Chomp Sinks Its Teeth Deeper Into Search; Wants To Be The Google Of Apps, TechCrunch
• Facebook Places ‘boring’ says Foursquare chief, Telegraph
• Facebook Places To Replace Your Local Fan Page, smallbiztrends.com
• Forecast: Local Online Ad Spending Will Be Up 18 Percent Next Year, paidContent.org
• Google Finance smartens up for your smartphone, Google Finance Blog
• Google Places Image Upload Broken?, Search Engine Roundtable
• Report: Google’s Android Market License Verification Easily Circumvented, Will Not Stop Pirates, Android Police

Link Building

• Don’t be Afraid of URL Links, Search Engine Watch
• Link Building Basics: How People Actually Build Links?, dailyseotip.com

Paid Search & Contextual

• Google AdWords Issues: Invalid Clicks Bug, Billing Tab Inaccessible & Snapshot Date Off, Search Engine Roundtable

Searching

• Google Blog Search; under the hood, huomah.com
• How user’s intention influence behavior in Search Results, DynBiz
• New Research Suggest Google Book Search Helps Publishers A Lot More Than It Hurts, TechDirt
• Tips for a Better Product Search, AOL Search Blog

SEO & SEM

• 5 Common Problems (and solutions) with Google Base, State of Search
• Alexa Site Audit Review, SEO Book
• Applying Logic to SEO: Historical Clicks, dotcult.com
• Canadian SEO IYP Rankings Report 2010, Powered by Search
• Do Google’s Expanded Domain Results Apply to News and Video Listings?, Adam Sherk
• GoogleBot Crawling From Different Locations At Same Time, Search Engine Roundtable
• How are sitelinks generated?, YouTube
• How to Silo Your Website: The Content, Michael Gray
• New course to help you improve your bids, Inside AdWords
• Reporting Search Spam To Bing, Search Engine Roundtable
• Some Clues On Making Unique Content From Google, Search Engine Roundtable
• The Muddled World of Mobile Carrier Search Results, SEOmoz
• The Psychology of SEO, Search Engine Journal
• When to Say Goodbye to a SEO Client, Search Engine Journal

Social Media

• Google Buzz bug spotlights tepid usage, CNET News
• Google CEO bets Scoop could be the next Facebook on campus, VentureBeat
• What Facebook Places Means For Small Businesses, Read/Write Web
• 5 Reasons Buzz Is Google In Startup Mode, andybeard.eu
• Facebook can crawl you, but you can’t crawl facebook, FeedBlog
• Facebook Follow: The Twitter-Eater, The Preemptive Google Me-Killer, TechCrunch
• Facebook Marketing – Facebook Page Optimisation, BruceClay
• Facebook Marketing Tips From World’s Top Experts, Social Media Examiner
• Intel and Nokia launch joint research on mobile 3D virtual worlds, VentureBeat
• Mess With Your Friends Using Facebook Places, Samir Balwani

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• Canadian SEO IYP Rankings Report 2010 – An awesome report worth going thoroughly into. Huge work done as well.
• Pakistan Floodbait: The End of The Info-Graphic – There are so many people jumping on the wagon of Info-graphics as a form of link building, that it almost becomes irrelevant. The cool kids are already moving on, and finding new ways of building links.
• Why 'Spam' is Everywhere & Why That Means Nothing! – Aaron's reply to Rand's Webspam post: The big issue with search today is not the existence of spam, but how it is dealt with. For a long period of time Google spent much of their resources fighting spam manually. That worked when spammers were sorta poor and one hit wonders fighting on the edge of the web & few people knew how search worked. But as technology advances & "spammers" keep building a bigger stock of capital eventually Google loses the manual game.
• 7 Social Bookmarking Tools You Should Know About – 7 must have social bookmarking tools that are not very well known, for people who spend a lot of time on places like Digg and StumbleUpon.

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.