SearchCap: The Day In Search, May 30, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Hot At Sphinn: Measuring Social Influence, Matt Cutts’ Live Chat & More

  Social media measurement was the hot topic last week on our sister site, Sphinn. A discussion about measuring social media influence picked up the most comments during the week, while an article about social media marketing ROI was our most popular content among Twitter users. Separately, an article about Matt Cutts’ live web chat was […]

• How Mobile Searchers Are Changing Keyword Research

  Many analysts are making the case for separate device targeting in mobile paid search these days, but due largely to the subtlety of the differences in natural search results, too many SEOs are under the mistaken impression that desktop and mobile SEO are one in the same. Because this ignorance affects all of us by […]

• AdCenter API Daily Budget Changes To Roll Out To All Campaigns

  Over the last few months, Microsoft has been tweaking the daily budget capabilities in its API in an effort to make its system simpler and easier to use. As of earlier this month, any new or edited campaigns included the Daily Budget with Monthly Maximum option, which calculates a monthly maximum based on advertisers’ daily […]

• With Google Wallet Mobile Payments Era Is Finally Here

  For more than a decade people have prophesied the end of cash and credit cards. And for the past two years the drumbeat around mobile payments has grown steadily louder with the adoption of smartphones. Now numerous companies are jockeying to participate in what expected to be a huge market that will eventually generate billions […]

• Google Apparently Testing Numbers In Job Ads

  Google seems to be testing an AdWords display for jobs ads that includes an automatically-generated extra line of description that includes the number of jobs available and reiterates the brand of the advertiser. To make room for this third line, the two description lines are combined. Presumably the number of jobs comes from Google Base […]

• Google To Begin Charging For Directions Location Extensions

  Google announced they will begin charging for searchers clicking on the directions of the location extensions found on some AdWords ads. Location extensions add an address and phone number to your Google AdWords ads. In the past, clicking on a phone number via your mobile phone to call the advertiser or clicking on an address […]

Search News From Around The Web:

Applications & Portal Features

• Phishing Sites Hosted on Google’s Servers, F-Secure Weblog

Business Issues

• Microsoft Share Price and Google Employment Interest, Bloomberg
• Google Wallet: Big Deal or another Buzz?, Monday Note
• Innovation is Daum’s other name, koreatimes.co.kr

Local, Maps & Mobile

• Google Map Maker’s Edit and Authority System – Part 1, blog.telemapics.com
• Place Pages Sporting New Navigation Features, Mike Blumenthal

Link Building

• Remembrance of Links Past, Pinboard Blog
• Actionable Link Building Strategies, SEOmoz
• Why Link Bait is Not a 4-Letter Word, Search Engine Journal

Paid Search & Contextual

• Google AdSense Ads inside an IFRAME are Disallowed, Digital Inspiration
• Google AdWords Account Login Access Issue, Search Engine Roundtable

Searching

• Wolfram Alpha Turns 2: "People Just Need What We Are Doing", Wired
• Google, Bing, Facebook & Twitter Promote Big Brands, SEO Book

SEO & SEM

• Bing Takes 3-6 Weeks To Remove Malware Label, Search Engine Roundtable
• Bing [English] Rand Fishkin talks about his idea of the future of link building and the importance of social singals to influence rankings, Der Bing blog

Social Media

• Facebook’s New Desktop Software Team Could Build Apps to Report Media Consumption, Inside Facebook
• People are changing their Facebook profile photo more often every year, Pixable Blog
• Twitter reveals secrets: Details of British users handed over in landmark case that could help Ryan Giggs, Telegraph
• Twitter Is Launching Its Own Photosharing Service, TechCrunch

Video, Music & Image Search

• Google Indexing Bing’s Cached Image Results, Search Engine Roundtable

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• 7 Powerful Trigger Words You Can Use In Your Blogging Headline to Get More Eye Balls Attention! – If you’ve been reading my blog for a while, then you’ll know how I feel about great copywriting – it isn’t just important, but essential to your success. The problem with copywriting though is that if you don’t start with a headline, then the rest doesn’t matter –
• Anatomy of a trending topic: How Twitter & the crafting community put the smackdown on Urban Outfitters – This post shows how when a member of the crafting community's design was allegedly stolen by Urban Outfitters one Tweet can go viral and make a difference.
• How Google Might Choose High Quality Reviews to Display for Products and Businesses – If you want to write a review that more people might see, and that might be selected by a search engine as a “representative review” to display for a business or product or service, there are probably a few things that you might want to keep in mind while writing. At least according to a patent filing from a couple of Google employees. It isn’t officially assigned to Google at this point, but it lists a Google patent application that I wrote about last November onReputations for Reviewers and Raters as a related filing.