Slop antibodies: The link between AI slop, watermarking, and commodity content
From LinkedIn’s anti-slop systems to AI watermarking, platforms are building new ways to identify low-value content. Here’s what survives.
Topic: Google Cloud Platform
Google launches secure API access pilot for manager accounts
The new pilot lets advertisers restrict sensitive API actions to approved applications, adding an extra layer of security.
SMX Now: Build better site architecture for SEO, AI, and users
Learn a proven five-phase framework for clearer navigation, stronger taxonomy, and content AI can access. Join us for the next SMX Now.
How to build custom SEO reports with Claude Code and Google Search Console
Connect GSC data to Claude Code, generate custom visualizations, and create flexible reporting workflows for stakeholder meetings.
Tools and software to manage AI crawlers accessing your site
Learn how to use AI crawler tools and software to optimize for AI crawlability, allow, block, or limit AI bots, audit crawling behavior, and implement controls.
Google rolls out new data, experimentation and MMM tools to improve measurement
Google is rolling out new measurement tools to help advertisers better connect data, prove impact and make smarter decisions.
Google Ads API v20 sunset set for June 10
Google Ads API v20 will stop working on June 10, requiring advertisers to upgrade or risk disruptions.
Google is bringing back a familiar name: Data Studio
Google is reviving Data Studio as a simpler hub for analyzing marketing and business data across its ecosystem.
How to turn Claude Code into your SEO command center
Most SEO work means tab-switching between GSC, GA4, Ads, and AI tools. What if one setup could cross-reference them all?
Why PPC measurement feels broken (and why it isn’t)
As browser restrictions limit identifiers, PPC measurement relies more on redundancy, modeling, and inference than perfect tracking.
Inspiring examples of responsible and realistic vibe coding for SEO
Learn vibe coding: Use AI tools to build apps without coding. This guide covers setup, limits, risks, and SEO tool examples to inspire your own projects.
Google rolls out Tag Gateway integration via Google Cloud
Google’s new Google Cloud Tag Gateway integration makes first-party tagging easier to deploy and more resilient to privacy restrictions.
How to identify and fix AI hallucinations about your brand
Learn how to audit AI model outputs, apply entity markup, and reinforce accurate brand facts in Knowledge Graph data to correct AI hallucinations and protect your brand’s credibility.
How industries are adapting to answer-driven search
AEO is now central to earning citations in AI results. See how major industries adapt to answer-first search.
Google FastSearch: Everything you need to know
FastSearch powers AI Overviews – a faster, lighter version of Search built for speed over depth. Here’s how it changes what gets seen.
How APIs extend data access and automation in Google Ads and Meta Ads
Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new opportunities.
Google adds Chrome Web Store user agent
Google added a new user agent to the Google user-triggered fetchers named Google-CWS.
Google says verify your cloud hosting provider with Search Console
If you are hosting images, videos or other content on third-party cloud services, you probably want to verify those in Search Console.
What is the Knowledge Graph? How it affects SEO and visibility
Discover how Google's Knowledge Graph works, why it matters for SEO, and how to optimize your content and entities for enhanced search visibility and authority.
Log file analysis for SEO: Find crawl issues & fix them fast
Unlock hidden SEO insights with log file analysis. Learn how to track crawler behavior, spot indexing problems, and optimize your site for search engines.
Google Ads API v18 to sunset Aug. 20: What you need to know
Google Ads API v18 will stop working on August 20, and developers must upgrade to a newer version to avoid disruptions.
Master GA4: Google Analytics 4 tips & tutorials
Learn how to use GA4 for better tracking, insights, and reporting. Track organic traffic, custom events, and SEO KPIs with advanced GA4 strategies tailored for modern search teams.
Google Lens, Discover, and Voice Search serving issues
Google confirmed an issue with serving content across numerous surfaces for some users. May be part of the Google Cloud outage.
Crystal Carter on the LLM-SEO intersection, new SEO ideas, and reasoning models
SMX Advanced speaker Crystal Carter shares insights on SEO reinvention, deep search, and why relevance is the future of search.
Mike King on relevance engineering and the end of SEO as we know it
SMX Advanced speaker Mike King explains how AI is changing search and SEO – and why relevance engineering is the future.
Jerry Dischler leaves Google after nearly 20 years
Jerry Dischler was the former Google Ads boss, who recently stepped down from that position.
BigQuery for PPC: Unlock deeper insights and better results
Tired of limited lookback windows and siloed reports? Use BigQuery for advanced attribution, multi-account aggregation, and deeper insights.
Google Ads API v17 is going away soon
Google Ads API v17 will stop working on June 4 - make sure to upgrade now to avoid disruptions.
How BigQuery ML unlocks better targeting, bidding, ROI in Google Ads
Hidden in your Google Ads data is the key to better ROI. BigQuery ML reveals patterns, predicts success, and helps you spend smarter.
Automate SEO analysis with Google Sheets, GSC & ChatGPT API
Automate site audits, analyze pages and generate AI-driven optimization insights all within Google Sheets.
How managed WordPress hosting can level up your SEO
Search engines like websites that are fast, secure and reliable.
How does AI work in PPC?
From smarter targeting to automated reporting, learn ways AI can improve the efficiency, effectiveness and ROI in your paid search campaigns.
Google’s Ads Data Hub: What you need to know
Explore Ads Data Hub – Google's tool for privacy-centric advertising insights, data integration, campaign optimization and more.
Google launches confidential matching for data privacy
Confidential matching leverages advanced computing technology to securely process first-party data, enhancing privacy and data protection.
Google Ads API v15 to sunset Sept. 25
Google sets deadline for Google Ads API v15 sunset, urging developers to upgrade to avoid service disruptions.
Google and world’s largest ad group announce landmark AI collaboration
The groundbreaking partnership implies Google's robots could begin creating ads for world-leading brands like Coca-Cola.
Search Ads 360: 3 best practices for advanced PPC marketers
Unlock SA360’s powerful data integrations, advanced bid strategies and automated template management for complex search campaigns.
Google search revenue rises to $48 billion, total ad revenue up 11%
Alphabet Inc., Google’s parent company, is back in double-digit growth after a shaky start to 2023, indicating ad spend is in full recovery.
GPT-4 vs. Google Cloud: Performance comparison on 9 SEO tasks
GPT-4 isn't the be-all for SEO automation. Compare its performance to Google Cloud's APIs for text analysis, content transformation and more.
Key SEO trends for 2024
This new year will be the most exciting and dynamic time to be in SEO.