4 ways to speed up your Shopify site
Lower load times can increase your organic visibility and help you sell more.
Topic: Google Merchant Center
The data problem in Google Smart Shopping campaigns [Video]
Smarter Ecommerce’s Mike Ryan discusses why ROAS isn’t a performance metric and why Google limits data insights for Smart Shopping campaigns.
PPC tips: Bidding strategies for Google Shopping campaigns [Video]
ZATO Marketing’s Kirk Williams and Smarter Ecommerce’s Mike Ryan discuss when to use manual CPC, ECPC and max click bidding.
Google Smart Shopping: How it’s different from standard Shopping campaigns [Video]
Smart Shopping campaigns aren’t just a feature update.
SMX Overtime: Selling with YouTube’s TrueView Discovery and TrueView for Shopping ads
YouTube ads pro Joe Martinez shares tips on measuring brand lift, video length, how to test TrueView ads and more.
Businesses should limit, not disable, their sites during temporary closures, Google says
A full takedown can result in losing Search Console data and make it more difficult to ramp back up.
How to use Google’s new price competitiveness report in Merchant Center
See how your product pricing compares to your Google Shopping competitors.
Emoji SEO presents opportunities for video
Emoji search hasn’t quite caught on, but emojis still pose some interesting opportunities for your organic visibility.
More ‘shoppable ads’ coming to Google Images
Google has tested similar units in the past on YouTube and in Q4 2018.
Advanced YouTube tactics: Create custom audiences to pursue, and watch that fine print
In this SMX West session, Joe Martinez shared YouTube ad tactics and advice about targeting: Be leery of default settings and avoid copy and paste campaigns.
Google Manufacturer Center adds rich content, deeper analytics, expands availability
A new "From the manufacturer" section in Google Shopping product pages can feature brand-supplied rich content.
Google Shopping expands to India in English and Hindi
Google enters India's massive market where Flipkart and Amazon have been battling for e-commerce dominance.
Do you still need a PPC tool with the new Google Ads?
Four ways a great PPC tool can turn you into a PPC rockstar.
Google combos Shopping & dynamic remarketing in new goal-optimized Shopping campaign type
Campaigns are optimized to the campaign conversion goal, and ads can run on Search, YouTube, Gmail and the Display Network.
Purchases on Google quietly opens beta for requests in US
US merchants can now request access to Google's "buy button" program.
Google adds Merchant Center Feed Rules to make formatting shopping feeds easier
A self-service tool to fix errors, add custom labels and more right in Merchant Center.
Google makes AdWords Products tab more useful for Shopping campaigns
In addition to new Products columns, inventory data comes to the Products group tab, and Reports Editor gets Shopping attributes.
Retailers: GTINs Required By May 16 For Google Product Listing Ads
GTINs will be required for brand name products sold by multiple merchants.
Google To Update Shopping Policy Center In February 2016
Most advertisers won't be affected, but all should review to ensure compliance in the new year.
Avoid Hurdles When Working With Multiple Agencies
Columnist Pauline Jakober discusses how to work through common issues that arise when clients employ multiple agencies.
Holidays Are Comin’: Preparing Your Paid Search Programs For The Festive Season
Time to start planning those Black Friday campaigns! Columnist Laura Collins shares her tips for getting the most out of your paid search campaigns this holiday season.
Free Shipping & Price Drop Alerts In Google Shopping Ads Get Automated
Automated extensions in product listing ads are taking over from the less visible promotional text.
AdStage Now Supports Google Shopping Campaigns Management
E-commerce marketers can manage AdWords text and product listing ads from the ad management platform.
Google’s New Manufacturer Center Will Be Used To Improve Ad Relevancy For Product Queries
A more complete source of product details offers potential benefits for both retailers and manufacturers in Google Shopping.
New Google Shopping Feed Tools For Big And Small Retailers
The updates include a new feed type and a Google Sheets add-on.
Google Announces Shopping Feed Spec Updates
Most requirements go into effect in September, 2015.
Google Partners Adds Certification For Shopping Campaigns
New exam allows AdWords practitioners to become certified in managing Google Shopping campaigns.
Google Adds New Shopping Campaigns Tools: Auction Insights, Diagnostics Tab And More
Strange things happen during the holiday shopping frenzy — search queries sky rocket and inventory fluctuates as demand surges on certain days. Managing spikes in search volume on brand and product queries and ensuring product feeds accurately reflect inventory pose particular challenges. Today, Google announced updates to help retailers keep their Shopping campaigns running smoothly. […]
Optmyzr Launches Google Shopping Campaigns Setup Tool
There are many benefits of the new Shopping Campaigns structure that Google ushered in on September 1st, however, the setup process can be cumbersome and iterative, particularly if you have the same type of campaign structure across multiple campaigns. To help advertisers set up their Shopping Campaigns faster, Optmyzr has launched a tool called the […]
DoubleClick Search Announces New Google Shopping Campaigns Tools For Retailers
Today Doubleclick Search launched three new reporting and optimization tools for retailers using the DoubleClick Search Commerce Suite. Designed for Google’s Shopping Campaigns, which take effect on August 31, new Adaptive Shopping campaigns structures product groups based on similar conversion rates. Integrating directly with Google Merchant Center, the tool automatically subdivides existing product groups by […]
Google Launches Shopping Campaigns To Ease PLA Management
While Google’s switch to paid Product Listing Ads for Google Shopping has proven wildly successful, growth has likely been hindered by the fact that setting up and managing Product Listing Ad campaigns for Google Shopping has been plagued with complexity. Today, Google announced a new campaign type called Shopping Campaigns designed to make it easier […]
Google Rolls Out AdWords Dynamic Retargeting For Retailers
In another move to beef up its retargeting offerings–and take on retargeting platforms like Adroll, Retargeter and Mediaforge–Google is rolling out dynamic retargeting to all AdWords retail customers with Google Merchant Feeds. The company is also piloting dynamic retargeting in the travel and education sectors and plans to expand availability to more sectors later this year. […]
Google Tests B2B Market With Google Shopping For Suppliers
Google is entering the B2B shopping segment with Google Shopping for Suppliers. CPC Strategy reported yesterday on the quiet roll-out, noting that the beta is open only to electrical and electronics industries at this time. The beta started about two weeks ago and is showing in the US only. Google has built Google Shopping for […]
Google Gears Up To Recruit Merchants For Pay-For-Play Shopping In Advance Of Holiday Season
As the crucial holiday etailing season approaches, Google is pulling out all the stops to get merchants on board to the new pay-for-play Google Shopping. Today, the company announced that it will switch to all paid listings as of October 17. Previously, Google product results were fueled by product feeds provided by merchants, at no […]
Google Product Search To Become Google Shopping, Use Pay-To-Play Model
Google Product Search is getting a new name, Google Shopping, and a new business model where only merchants that pay will be listed. It’s the first time Google will decommission a search product that previously listed companies for free. The company says the change will improve the searcher experience, but it will also likely raise […]
Update Your Google Product Feeds By September 22nd
Google has posted a reminder that the updates to the Google Product search feeds is just around the corner. If you do not update your product feeds with the new guidelines by September 22nd, Google may suspend your account. Google said: As we announced in July, the new Google Product Search Feed Specification and Policies […]
Google Product Search Changes Feed Specifications
The Google Merchant Blog announced “important changes to Google Product Search feed specification & policies.” These changes go into affect September 22, 2011 and if you are not compliant, you will find your products missing from Google Product Search. To see the changes, you can go to this document and select the country that you […]
Google Shopping, Product Extensions, Come To Four New Countries
Google has launched Shopping, aka Product Search, in four new countries today — The Netherlands, Spain, Italy and Australia. The company has also launched Merchant Center in Australia. Users of Google search in these countries will now see Shopping results on their main search results page, and can refine by clicking a Shopping tab on […]
The 15 Minute Paid Search Tune Up: 3 Quick Fixes
In preparation for my upcoming appearance at SMX West as a PPC pro in the Paid Search Tune-up Clinic with the SMX Mechanics session, I’ve been thinking more about quick fixes for paid search marketing accounts. Next time you are waiting to get your oil changed, login on your laptop and consider these three 5 […]
Google To Replace Base API With Two Shopping APIs
Google is retiring its Base API and replacing it with two shopping-centric APIs, requiring developers to modify applications that manage and search product data. Google Base will be shuttered permanently as of June 1, 2011. The Content API for Shopping will be used for uploading data, and the Search API for Shopping for accessing product […]