Google tests Brand Profiles in Merchant Center Next
Google is testing Brand Profiles in Merchant Center Next, giving retailers new ways to showcase their story, values, and offers directly in Search.
Google is testing Brand Profiles in Merchant Center Next, giving retailers new ways to showcase their story, values, and offers directly in Search.
Google is shifting Demand Gen from an upper-funnel discovery tool to a full-funnel performance driver, with YouTube at the center.
Google is baking loyalty perks into ads and listings, letting retailers turn member benefits into higher clicks and longer-term value.
Google's new tool flags mismatched or incomplete cart data that could distort sales reporting and weaken campaign optimization.
Shopify sites leak SEO value by default. Fix structural flaws, boost performance, and get ready for AI-powered shopping.
Google's new tool flags issues in product-level conversion tracking so advertisers can fix errors before they impact performance.
Google's new 1st Order Promotions for Shopping ads let merchants automatically offer exclusive discounts to first-time customers.
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Google's new AI tools promise to revolutionize ad creative, making video and image production faster, smarter, and easier to scale.
Here's a full recap of Google's event of AI updates all about connecting earlier with customers, creating dynamic content, and more.
Google is rolling out new tools to create dynamic video ads, optimize listings, and manage brand content — all in one streamlined platform.
Shopify is phasing out legacy Google tag setups. Merchants need to migrate to the Google & YouTube app to maintain accurate tracking.
Google will pull information about promotions and products from merchants' existing marketing materials to display across Search and beyond.
Google also clarified the priceType property for active prices, sale prices, strikethrough prices, and member prices.
When you manage your products within your local listings, you can now use Google Product Studio to change the background scenes.
Learn how to create and optimize your Google Business Profile to boost visibility, attract local customers, and improve your online presence.
Google’s new Sale Event promotion type lets you easily promote broader sales and discounts across shopping placements.
Google's ecommerce search results now resemble Amazon-style category pages. Retailers must adapt by prioritizing product pages for SEO.
Google said this makes it easier for merchants to specify sale pricing through structured data and bring parity with price features in Merchant Center.
Concern raised among advertisers have been about data privacy, competitive intelligence, and Google's transparency in handling the situation
Rollout expands to all accounts, offering a revamped interface and new features, but early adopters report challenges with the platform.
Google Merchant Center Next AI features is falling short, especially when it comes to supplemental feeds and accurately pulling in products.
Search Console shipping and return settings take precedence over other methods, like structured data.
Google Ads to automatically upgrade Shopping and Performance Max campaigns from Country of Sale to Feed Labels in August.
Google unveils new Merchant Center Next features and guides, simplifying product data management for online sellers.
This is a redesign of the Content API for Shopping, with new features to enhance product management and showcase businesses capabilities.
Google Merchant Center will include data from Search web results and other sources, aiming to provide merchants with more comprehensive performance insights
Google expands its AI-powered Product Studio to the UK, India, and Japan. New features include direct file uploads and seasonal themes.
Google is making it easier for merchants to surface product listings across its surfaces through automated 'website crawl' feeds.
A year ago, Google added support for return policy structured data support for merchant listing and now Google is expanding that support to the organization level.
Rapidly produce high-quality Performance Max creative assets at scale incorporating brand-specific fonts, colors and imagery.
Visual brand profiles and new AI tools on search can now help showcase on brand merchant imagery, videos and promotions.
Optimize for Google's product entity database across sources like manufacturer sites and YouTube to stay visible in an AI-driven world.
You can now more easily see and remove which have access to your Search Console profiles.
The changes for 2024 have been designed to boost the quality of product information in both paid and organic Shopping listings.
Vehicle Listing Ads can boost your chances of generating high-quality leads by targeting high-value consumers at optimal times.
Google plans to roll out the advertising tool to marketers in more countries over the course of the year.
The first templates for St Patrick's Day are available now, with templates for Mother's Day, Easter, and spring expected to be released soon.
Google will start applying minimum and maximum attributes for processing time across Shopping ads and free listings.