Google expands Universal Commerce Protocol and launches new agentic shopping tools
Google is expanding its UCP with AI-powered checkout, shopping and payments features designed to support the next phase of conversational commerce.
Google is expanding its UCP with AI-powered checkout, shopping and payments features designed to support the next phase of conversational commerce.
Google released new guidance explaining how its Universal Commerce Protocol powers AI-driven checkout across its platforms.
Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and retailer systems.
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Google's holiday AI updates include new AI Mode responses, Gemini shopping, agentic calling, and agentic checkout.
Shop with AI Mode lets users find, try on, and buy clothing in Google Search using personal photos and live price tracking.
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Jerry Dischler becomes the new head of Google Ads, Gomes takes over Google Education, while Google veteran Jen Fitzpatrick takes on engineering.
This is part of a larger effort to own consumer transactions and help users "get things done" on Google.
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