Google Search Console now connects social content to search demand
See how query data can reveal content gaps, guide creator partnerships, compare formats, and shape what you create next.
Topic: Google
Build your SEO strategy as if search engines don’t exist
Search is only one part of discovery. Learn how distribution and brand visibility can create stronger signals across search and AI platforms.
Local 5.0: The next evolution of local SEO is here
The verification burden is moving from customers to AI. See what that means for location data, local context, and recommendations.
Google Ads will use generative AI to resize Performance Max video ads
Google is expanding PMax video optimization with generative AI that automatically creates missing aspect ratios from existing ads.
ChatGPT draws more paid clicks from Google than any other top destination
ChatGPT draws a higher share of Google clicks than any other top destination, highlighting overlap between search and AI discovery.
Google Search Console Generative AI Performance Report in Search data bug
Google has confirmed the issue starting on August 13, and the result is a decrease in impressions.
Ginny Marvin on Smart Bidding, AI and why PPC fundamentals still matter
Google Ads Liaison Ginny Marvin discusses Smart Bidding, AI, PPC mistakes and why strong fundamentals still matter with the rise of AI.
Want more AI visibility and citations? Start monitoring trends
Learn how monitoring keyword and topic trends helps you publish early, build authority, and improve your odds of getting cited in AI search.
Google Search pauses AI-generated images within AI Overviews
Robby Stein from Google said, "This was a small experiment we're no longer running."
SMX Now: The target bidding apocalypse and how we’ve been here before
Join us on August 19th for the latest SMX Now where Reva Minkoff will break down Google's August 17 Smart Bidding changes
Google updates Demand Gen view-through conversion optimization
Google is making view-through conversion optimization video-only for Demand Gen while expanding support to Display.
The AI visibility index: Which brands are vanishing from AI search?
Some brands dominate Google yet barely surface in AI answers. Here’s where traditional authority and AI recall diverge.
The $113,000 paid search test: How much traffic did organic replace?
Paid search looked valuable in the channel report. A 13-week test revealed how much of that value the business actually needed to buy.
Inside ChatGPT’s retrieval stack: The index, cache, and pages it actually reads
New research exposes the mechanics behind ChatGPT citations, including what gets retrieved, what gets read, and what ultimately gets cited.
Gemini 3.7 Flash rolling out in Google Search
This is first rolling out AI Mode for Google AI Pro & Ultra subscribers in English.
Google Merchant Center for Agencies now supports up to 1,000 linked accounts
Google has clarified that Merchant Center for Agencies accounts can now link up to 1,000 client Merchant Center accounts
Google Analytics adds custom conversion attribution windows
Google Analytics now supports custom conversion windows for click-through and engaged-view attribution.
Google sets AI Max migration timeline for Search campaigns
Google will begin automatically migrating legacy Search campaign features to AI Max in September, with DSAs following next year.
LLM traffic converts differently — here’s what to do about it
Paid search captures demand at the query. AI shapes the decision before the visitor reaches your site. Here’s how to convert that traffic.
Demand Gen shows why PPC can no longer hide behind intent
PPC’s expanding role brings creative strategy, customer psychology, and full-journey measurement into the performance marketer’s job.
Google Ads is removing language targeting from Search campaigns
Google’s shift to automated language matching removes a manual Search targeting control, leaving advertisers with less control
Shopify: AI referrals up 197%, but organic search still leads traffic
New Shopify data shows AI drives higher-converting, first-time buyers, but Google still delivers the biggest share of merchant traffic.
Link building works better when you think beyond links
The strongest off-page signals aren't always followed links. See how content, PR coverage, and outreach can reinforce one another.
Your B2B SEO can win the click and lose the consideration
The brands cited in AI Overviews can influence which companies buyers investigate next, even when no one clicks the source.
Only 1.1% of news publisher visits come directly from AI: Study
AI referrals made up 1.1% of publisher visits after AI chats, with most traffic coming from direct visits and search.
Most AI visibility gains are just technical debt repayment
AI search may be making long-standing problems with site architecture, content, internal linking, and rendering more costly.
Why SEO uncertainty is creating opportunities for challengers
When market leaders get nervous, years of competitive advantage become vulnerable. Search uncertainty creates an opening to close the gap.
Judge lets SEO sabotage lawsuit over toxic backlinks move forward
The case could test whether businesses can use false advertising law to challenge harmful backlink campaigns.
Google adds real-time reporting endpoint to Campaign Manager 360 API
Developers can now retrieve Campaign Manager 360 reporting data in real time with a single API request.
Google adds Local customer optimization to Performance Max
Advertisers can now use PMax store-goal campaigns to prioritize nearby, high-intent visitors across Google Maps, Waze and Search.
Google updates YouTube and Discover Feed ad requirements
Google says the update improves the clarity and readability of its YouTube and Discover Feed ad requirements
Google updates Merchant Center with cross-platform reporting
Merchant Center is updating its reporting with new YouTube traffic classifications and expanded product-level performance insights.
Google to migrate Travel campaigns to Search campaigns for Travel
Google will auto-transition Travel campaigns to Search campaigns for Travel starting in Q3 2026, which can also be done manually.
Query templates: Expanding the scope of topical authority
A single query can sit inside thousands of variations. Mapping those patterns can build topical authority across an entire search network.
How to use MCP to get more data from the tools you already use
Your SEO tools already contain the answers. MCP makes it easier to ask questions your dashboards weren't built to handle.
The new search journey changes how SEO and PPC should work
The first search is rarely the whole journey. See how AI answers, paid ads, organic results and follow-up queries shape conversion.
Community signals are AI’s largest third-party source
UGC platforms out-cite review sites at every stage of the buyer journey. Here’s what you need to know about organic authority multiplication.
300 French newspapers file complaint over Google AI Overviews
Publishers say Google's AI-generated search summaries have reduced referral traffic and may breach a news compensation agreement.
Google tests advertiser list above mobile Search ads
Google's mobile experiment displays participating advertisers' favicons and domain names above sponsored results.
Google adds Campaign Data Import Validation Report
Advertisers can now identify missing campaign metrics in imported data, improving the accuracy of cross-channel reporting.