SEO priorities for 2027: Your guide to search success
Being found is only part of the challenge. See what it takes to make your brand understood, trusted, and cited across search in 2027.
Topic: Google
The next AI money grab: Charging for editorial corrections
Publishers already monetized links, placements, and removals. Correcting the information shaping AI answers could be their next money grab.
Google Ads API v25.1 expands measurement and insights
Google Ads API v25.1 adds new tools for lift measurement, benchmarking, brand sentiment, and loyalty reporting.
Resource page link building
Learn how to use resource page link building to get backlinks from authority websites in your industry.
Business websites dominate Gemini local AI search citations: Study
A study of 14,472 AI citations found business websites led Gemini's local results, but repeated searches rarely returned the same sources.
Google Ads tests Enhanced Matching for Customer Match
Enhanced Matching could help advertisers expand the reach of their first-party audiences using consented publisher signals.
JavaScript links can make your pages invisible to AI search
A 41-day experiment reveals how JavaScript-only navigation limits AI crawler discovery and why fixing it later can be harder.
Reddit’s ChatGPT Search citations fell 86% in four days: Report
Reddit's share of ChatGPT Search citations fell from 3.83% to an average of 0.52% between Aug. 14 and Aug. 17. Promptwatch says.
Technical SEO for AI search: 4 fundamentals that matter
AI systems can miss content that search engines handle well. Learn what to check so your pages can be crawled, understood, and cited.
Google Ads is finally building a stronger foundation for B2B lead gen
Three months after Google Marketing Live, Google Ads is laying the groundwork for better B2B lead gen. Here’s what to act on now.
Slop antibodies: The link between AI slop, watermarking, and commodity content
From LinkedIn’s anti-slop systems to AI watermarking, platforms are building new ways to identify low-value content. Here’s what survives.
Pogo-sticking in SEO – why is it important?
What is Pogo sticking? And why is it important? Get the full story on Pogo sticking (and lots of actionable tips) right here.
Google releases August 2026 spam update
The update will take a few days to roll out.
Duplicate content and SEO: The complete guide
What is duplicate content? And why is it bad for SEO? Get all the info right here.
Keyword mapping: A step-by-step guide to better SEO + free template
Learn how to organize keywords, avoid cannibalization, and boost SEO with our keyword mapping guide and free template.
What 9 months of AI Overview data and 51,000+ tracked events reveal
Traffic swings, attribution gaps, and unexpected citation patterns offer a clearer picture of how AI Overviews affect organic search.
Google updates Branded Searches conversion measurement
Google has updated its Branded Searches documentation, with PMax notably no longer listed among supported campaign types.
Google Search Console now connects social content to search demand
See how query data can reveal content gaps, guide creator partnerships, compare formats, and shape what you create next.
Build your SEO strategy as if search engines don’t exist
Search is only one part of discovery. Learn how distribution and brand visibility can create stronger signals across search and AI platforms.
Local 5.0: The next evolution of local SEO is here
The verification burden is moving from customers to AI. See what that means for location data, local context, and recommendations.
Google Ads will use generative AI to resize Performance Max video ads
Google is expanding PMax video optimization with generative AI that automatically creates missing aspect ratios from existing ads.
ChatGPT draws more paid clicks from Google than any other top destination
ChatGPT draws a higher share of Google clicks than any other top destination, highlighting overlap between search and AI discovery.
Google Search Console Generative AI Performance Report in Search data bug
Google has confirmed the issue starting on August 13, and the result is a decrease in impressions.
Ginny Marvin on Smart Bidding, AI and why PPC fundamentals still matter
Google Ads Liaison Ginny Marvin discusses Smart Bidding, AI, PPC mistakes and why strong fundamentals still matter with the rise of AI.
Want more AI visibility and citations? Start monitoring trends
Learn how monitoring keyword and topic trends helps you publish early, build authority, and improve your odds of getting cited in AI search.
Google Search pauses AI-generated images within AI Overviews
Robby Stein from Google said, "This was a small experiment we're no longer running."
SMX Now: The target bidding apocalypse and how we’ve been here before
Join us on August 19th for the latest SMX Now where Reva Minkoff will break down Google's August 17 Smart Bidding changes
Google updates Demand Gen view-through conversion optimization
Google is making view-through conversion optimization video-only for Demand Gen while expanding support to Display.
The AI visibility index: Which brands are vanishing from AI search?
Some brands dominate Google yet barely surface in AI answers. Here’s where traditional authority and AI recall diverge.
The $113,000 paid search test: How much traffic did organic replace?
Paid search looked valuable in the channel report. A 13-week test revealed how much of that value the business actually needed to buy.
Inside ChatGPT’s retrieval stack: The index, cache, and pages it actually reads
New research exposes the mechanics behind ChatGPT citations, including what gets retrieved, what gets read, and what ultimately gets cited.
Gemini 3.7 Flash rolling out in Google Search
This is first rolling out AI Mode for Google AI Pro & Ultra subscribers in English.
Google Merchant Center for Agencies now supports up to 1,000 linked accounts
Google has clarified that Merchant Center for Agencies accounts can now link up to 1,000 client Merchant Center accounts
Google Analytics adds custom conversion attribution windows
Google Analytics now supports custom conversion windows for click-through and engaged-view attribution.
Google sets AI Max migration timeline for Search campaigns
Google will begin automatically migrating legacy Search campaign features to AI Max in September, with DSAs following next year.
LLM traffic converts differently — here’s what to do about it
Paid search captures demand at the query. AI shapes the decision before the visitor reaches your site. Here’s how to convert that traffic.
Demand Gen shows why PPC can no longer hide behind intent
PPC’s expanding role brings creative strategy, customer psychology, and full-journey measurement into the performance marketer’s job.
Google Ads is removing language targeting from Search campaigns
Google’s shift to automated language matching removes a manual Search targeting control, leaving advertisers with less control
Shopify: AI referrals up 197%, but organic search still leads traffic
New Shopify data shows AI drives higher-converting, first-time buyers, but Google still delivers the biggest share of merchant traffic.
Link building works better when you think beyond links
The strongest off-page signals aren't always followed links. See how content, PR coverage, and outreach can reinforce one another.