Google expands Data Manager API with smarter audience management
Google is providing flexible audience management, smarter validation and richer Google Analytics data collection.
Topic: Google
Ana Kostic shared why “best practice” cost her client 40% of revenue.
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4 Google Ads settings and recommendations worth a closer look
Auto-apply, Display Expansion, Search Partners, and budget recommendations deserve a closer look. Learn what to review before making changes.
Google publishes guidance for text disclaimers in Search ads
Google explains how advertisers can add legal disclosure assets to Search campaigns and what to expect when they serve.
Keyword research meets prompt research: A smarter way to prioritize topics
Some topics look small in search but dominate AI conversations. Compare keyword and prompt demand to prioritize what to build.
GEO for people who have to hit revenue targets
Most GEO advice optimizes for visibility. If you're accountable for business results, that's the wrong place to start.
Google publishes its first dedicated guide for YouTube audio ads
Google YouTube audio ads help doc, brings the format's setup, specifications, and best practices into one place.
Google Analytics adds campaign diagnostics for missing aggregate identifiers
The new Google Analytics alert helps marketers identify missing URL parameters that can reduce campaign attribution accuracy.
Why every SEO team now needs a social topical map
Your YouTube channel may already have Google Search visibility you're not measuring. Build a social topical map from those insights.
AI makes SEO faster, but human expertise still wins
The biggest gains come from using AI to accelerate strategy, not replace original thinking. See where to draw the line.
Why separating brand and non-brand campaigns improves ROAS
Strong ROAS can mask where your budget goes. Here's how separating brand campaigns drives revenue growth and new customer acquisition.
Google launches Structured Data Files v10.1 for Display & Video 360
Google Display & Video 360's latest Structured Data Files update adds AI labels, DOOH support and new bulk management features.
Google tests AI-generated descriptions in Shopping ads
Google extends its AI-generated ad description test to Shopping ads, expanding it experiment they confirmed earlier this month.
Selling SEO or AI services? Your sales team needs more than a pitch deck
When sales is rewarded for closing deals and delivery is judged on results, unrealistic SEO and AI promises become almost inevitable.
How to build a keyword clustering tool with Python
Automate the process of grouping thousands of search queries into coherent topics for faster, more scalable content planning.
Multi-location SEO: How to structure geographic pages at scale
Build your local presence around real locations, markets, and service areas instead of turning every geographic keyword into a new URL.
How to turn news articles into assets for AI search
Liquid content gives publishers more ways to package, distribute, personalize, and monetize journalism as audience habits shift.
5 strategies for increasing AI visibility without messing up your SEO
Learn how to balance AEO and search performance with smarter content decisions, stronger third-party validation, and pages built for retrieval.
Ghost citations: Why AI search cites your content, not your brand
Around 40% of AI citations leave the source brand unnamed, exposing a blind spot in how companies measure visibility in AI search.
Google Search Console Platform properties are now globally live
Plus, Google released new help documentation on how to analyze the social and video data.
What 15.7 million AI Mode citations reveal about getting quoted by Google
A year-long study of 15.7 million AI Mode citations across 148 industries shows exactly which passages Google highlights — and reuses.
Google rolls out AI content labels in asset studio
Google's AI content label helps advertisers disclose AI-generated or edited creatives as transparency requirements expand worldwide.
Google Ads appears to separate Target CPA and Target ROAS bidding strategies
Google is giving Smart Bidding targets greater visibility, potentially making bidding strategy selection easier for advertisers.
Putting Google Ads AI Max’s automated ad copy to the test
See where AI-generated assets helped ecommerce, B2B, and B2C campaigns — and where human control still delivered better results.
Google indexed Claude Chats because Anthropic didn’t block your private chats from search engines
If you make URLs accessible to search engines and do not exclude them properly, search engines will index them.
How SEO reduces blended customer acquisition costs
SEO’s value extends beyond organic conversions. See how it supports other channels and improves acquisition efficiency over time.
5 strategies to remove negative search results in 2026
How to remove, deindex, and suppress negative content in Google and why AI search changes the reputation playbook this year.
Google makes passkeys mandatory for Google Ads API users
The update makes passkeys mandatory for new Google Ads API authentication while leaving existing refresh tokens unaffected.
Google begins rolling out in-account certification applications
Eligible advertisers will soon be able to apply for select policy certifications directly within their Google Ads accounts.
Why Google Business Profile address changes can disrupt local rankings
Changing an address doesn’t always change where Google thinks a business is located. Here’s what to check before updating your GBP.
How to audit your AI entity footprint
See how clearly AI understands your business, where the evidence falls short, and what to strengthen as AI search evaluates your brand.
Google Ads Editor 2.13 brings AI Max support to Shopping campaigns
The new editor expands offline campaign management with new AI-powered Shopping features, and enhanced Demand Gen support.
Household income exclusions spotted in Performance Max campaigns
Advertisers can now exclude specific household income segments at the campaign level while keeping PMax's automated optimization.
Google says don’t include fake or undisclosed incentivized reviews in review snippet structured data
Google updated the review snippet structured data markup documentation with some new guidelines and examples.
AI search can’t verify your business — here’s how to fix it
An audit of 71 businesses found major gaps in AI retrievability, from unreadable websites and dead domains to missing trust signals.
How to revive overlooked ecommerce SKUs with Performance Max
When products stop getting traffic, they also stop building the signals Google needs to serve them. This automated approach breaks the cycle.
Your client just asked if they show up in ChatGPT. Now what?
It's the top new client request of 2026, and most agencies still can't answer it with data. Here's what you can measure today.
How to build an ecommerce product discovery engine
Find trending products before your competitors. Learn how to find trending ecommerce products early and build a repeatable system for spotting winners.
Google says AI Max unlocks billions of new monetizable searches
Google says AI-driven intent matching boosts conversions, expands ad opportunities, and reshapes how advertisers reach complex queries.
AI made content a commodity, but you can harness expertise to stand out
Commodity content blends in and gets ignored. Learn to audit your output, assign AI to the right work, and create content that earns results.